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Reference: The Hofstede Center

Oticon Holding is a
Danish designer and
manufacturer of hearing aids. Founded in 1904, it is
the oldest hearing instrument manufacturer in the
world.
The organization employs 1,443 employees, of
whom 676 are based in Denmark. Oticon is one of
the largest hearing aid manufacturers.

Implemented actions
Job titles were abolished
Developing products twice as fast as anyone else.
Projects, not functions or departments, became the defining
unit of work.
Deadlines are what really matters
All vestiges of hierarchy have disappeared
Employees are constantly on the move internally
We can do in one day what we used to do in one week

MANAGEMENT
(KOLIND)
Tranformation
leadership.
Getting results.
Teamwork.
Dynamic Staff.

ADVANTAGES
Employee
Motivation.
Higher
productivity.
Better
comunication.
Faster decisions.
Encourage
creativity.

JUSTIFY
(DEFENDE)
Focus on
innovation.
Better
comuncation
between
workers.
Applicable to
companies
organized for
projects.

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