The document discusses opportunities and challenges for new organic producers. While health, sustainability, and biological farming are gaining momentum, simply growing and selling products is no longer sufficient. New opportunities must focus on the entire supply chain, from production to distribution and customers. Potential target markets include food service, specialty stores, regional/local markets, and industrial customers, while delivery and e-commerce also show promise. Success requires considering how the grower fits within the full supply chain process.
Original Description:
A short presentation showing the overall Organics Supply chain from Grower to market
The document discusses opportunities and challenges for new organic producers. While health, sustainability, and biological farming are gaining momentum, simply growing and selling products is no longer sufficient. New opportunities must focus on the entire supply chain, from production to distribution and customers. Potential target markets include food service, specialty stores, regional/local markets, and industrial customers, while delivery and e-commerce also show promise. Success requires considering how the grower fits within the full supply chain process.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
The document discusses opportunities and challenges for new organic producers. While health, sustainability, and biological farming are gaining momentum, simply growing and selling products is no longer sufficient. New opportunities must focus on the entire supply chain, from production to distribution and customers. Potential target markets include food service, specialty stores, regional/local markets, and industrial customers, while delivery and e-commerce also show promise. Success requires considering how the grower fits within the full supply chain process.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
the establishment of new organics producers, eg ◦ Health/well being is a major factor in markets ◦ Sustainability is gaining momentum ◦ Biological farming is the new farming system However ◦ The days of just growing and selling are over! ◦ Especially in an emerging sector like organics! ◦ Too many emerging agribusiness opportunities have failed from being production driven (and not focused on the market)! ◦ New opportunities need to be built around the “whole supply chain” What are Your Target Markets?
Food Service and Specialty Stores
◦ big growth in franchises and chains ◦ big growth in health and wellbeing (organics, functional, biodynamic) Regional/local markets ◦ growth in farmers markets, food trails, events, tourist/visitor outlets Industrial ◦ more outsourcing of contract manufacturing for other companies or under their brand Home delivery re-emerging E-commerce? Grower Grower Grower
Packing, Value Adding
-Some of these steps might not apply - Some might be Manufacturing outsourced - Some might be the Marketing ‘customer’ - Some might need growers to collaborate Distribution to make it happen Customers