Copyright 2014 ROSILI

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-
(Information and communication technologies) &
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20
,
,

,
,

,
.

Copyright 2014 ROSILI

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. , .



()

.


.

,
.

Copyright 2014 ROSILI

3
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Copyright 2014 ROSILI

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, ,

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Copyright 2014 ROSILI

1.

: ,

1.1
1.2

2.
2.1

2.2 ,
,
2.3

3.

3.1
3.2

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Copyright 2014 ROSILI

1. : ,


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1.1.

Forrester

2018
15
4
.
( 1.1.)

Copyright 2014 ROSILI

http://blogs.forrester.com/brian_hopkins/13-0207-forresters_top_15_emerging_technologies_
to_watch_now_to_2018

:
. , .

Copyright 2014 ROSILI

4
1.

:

user
interfaces,

customer
engagement

hardware, ,

/
, /, , tablets,

,
.

, , .

systems of engagement - SoEs):

.

,

.

:
. , .

Copyright 2014 ROSILI

4
2. ,
-

:
,
internet of things,

,
.

.

, ,
,
, .



, ,
, , ..
:
. , .

Copyright 2014 ROSILI

4

3.
, ,
:
, ,

.
(big
data), business
(machine learning),
intelligence,
,
cloud

Watson Blue Brain

IBM.

cloud

, ,

(as-a-service technologies)
-
( , ,
, ).
:
. , .

Copyright 2014 ROSILI

4
4.
:

,
cloud,

.
-
, , tablets,


.


,

.
:
. , .

Copyright 2014 ROSILI

:
1) ,
2) ,

3) ,
4)customer engagement models.

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Copyright 2014 ROSILI

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Copyright 2014 ROSILI

1.2.

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Copyright 2014 ROSILI

(1)




,

.
(Database Marketing)

(EPOS, electronic point of sales

:
. , .

 (2)

Copyright 2014 ROSILI

(smart cards)

(loyalty
programs)

/

(bar
codes, RFID, QR codes & NFC)
(mobile devices)
(multimedia)

16
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Copyright 2014 ROSILI

(3)

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Copyright 2014 ROSILI

(4)

,





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18
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Copyright 2014 ROSILI

(5)

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Copyright 2014 ROSILI

(6)
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,

,

,


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Copyright 2014 ROSILI

(7)
O

(barcode),

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Copyright 2014 ROSILI

(8)
RFID (Radio Frequency
IDentification)

.

.




,
.
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Copyright 2014 ROSILI

(9)

RFID :
(-),
,
-
,
,
,

23
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 (10)

Copyright 2014 ROSILI

,

,
(
)

.

24
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 (11)

Copyright 2014 ROSILI

RFID

RFID UHF

RFID

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Copyright 2014 ROSILI

(12)
QR "Quick Response" (
)
,
Denso-Wave 1994.
: ,
,
.

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Copyright 2014 ROSILI

(13)
QR codes
online offline ,

,

,

,

.

27
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 (14)

Copyright 2014 ROSILI

QR:


, , ,



,
, , ,,
, ,
(boarding pass)
( on the spot)
Real Estate

:
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 (15)

Copyright 2014 ROSILI

(boarding pass)
( on the spot)
Real Estate

29
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Copyright 2014 ROSILI

WWF App

facebook

highscore iPad
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QR code
app

.

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Copyright 2014 ROSILI

QR code,
,
.

:
. , .

Super Market Tesco

Copyright 2014 ROSILI

Tesco Super Market

.

smartphone .

:
. , .

Super Market Tesco

Copyright 2014 ROSILI

http://www.youtube.com/watch?v=3Mqc
b7RoN4Y
http://www.youtube.com/watch?feature
=player_embedded&v=oOazBbJGve8

35
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Super Market Tesco

Copyright 2014 ROSILI

;
,

,
qr code. qr
,
Tesco
.



Tesco .

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Copyright 2014 ROSILI

Case Study: (Virtual Shopping)

Tesco super market
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Copyright 2014 ROSILI

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Copyright 2014 ROSILI

39
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Copyright 2014 ROSILI

NFC;

NFC Near Field Communication

.

( smartphones tablets)

NFC card
readers .

NFC

.
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Copyright 2014 ROSILI

NFC

:
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Copyright 2014 ROSILI

RFID Scanner
NFC
RFID Tag
Scanner
RFID tags ,
, .
,
smartphone tablet ,

,
,
.

:
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 ()

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NFC



.

(
),
smartphone
.

43
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 ()

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:

,

.


.

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 ()

Copyright 2014 ROSILI

,
. ,


, NFC


,
.
45
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 ()

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NFC

. ,

RFID tag

,

check-in NFC.
46
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Copyright 2014 ROSILI

A
,
,
/ data
marts /
.

:
,
,
,
,
.

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Copyright 2014 ROSILI

()

,

:

,
,
,
,

, , SaaS
Software as a Service, ...
48
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Copyright 2014 ROSILI

ERP (Enterprise Resource Planning),
(Customer
Relationship Management CRM)
(Partner Relationship Management PRM)

(Supply Chain Management SCM)

:
. , .

 ()

(GIS Geographic Information Systems)
,

(data
mining)

(Business Intelligence )
& cloud computing

Copyright 2014 ROSILI

50
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Copyright 2014 ROSILI

, :

-
(E-Business Plan): ,
, ,
,
.

:
. , .

 ()

Copyright 2014 ROSILI

,

,
(E-Business Models)
:
, , ,
, ,
,
,
, ,
,
, , ,
, ,
.
:
. , .

52

 ()

Copyright 2014 ROSILI

& (Mobile
Business, Mobile Marketing) :
, ,

,
, (:
-
/ logistics-
- ).
53
:
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 ()
,
(Social media marketing / social
networks): , ,
, , ,

.
Search Engine /Marketing Optimization,
SEO /SEM:
/
,
, , .

Copyright 2014 ROSILI

54
:
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 ()

Copyright 2014 ROSILI

(web / social media metrics).

(web analytics) (
,

).
/ /

(Website evaluation): , ,
, , ,
, .
55
:
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2.

Copyright 2014 ROSILI

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Copyright 2014 ROSILI

2.1.


McKinsey
G8
(, , , , ,
,
), ,
, , .
McKinsey, 2011, Internet matters: The Nets
sweeping impact on growth, jobs and prosperity
http://www.mckinsey.com/features/sizing_the_int
ernet_economy
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. , .

 McKinsey

3.4%
13 ,

. 50%

,
.
30%

(, , ).

Copyright 2014 ROSILI

:
. , .

 McKinsey ()


10%
1995-2009
.
10%

Copyright 2014 ROSILI

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59

2.2. ,
,

Copyright 2014 ROSILI

ITU
(International Telecommunication Union)


2013 80%

28%,

http://www.itu.int/en/ITUD/Statistics/Pages/stat/default.aspx
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. , .


2013

75%, ,
, 68-75%.
Web ID
Focus Bari 2013
73%,
63% laptop, 53%
Desktop, 33% mobile, 8%
tablet, 2,2
.

Copyright 2014 ROSILI

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2013 ()

:
, 83%
56%
,
140
. 60%
,
25-36%,
2-2,5 . .
Eltrun http://www.eltrun.gr/ ,
Focus Bari Web ID
http://www.focusbari.gr/media-research/internetweb-id.html

Copyright 2014 ROSILI

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Copyright 2014 ROSILI

2,75 , 39%

:
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Copyright 2014 ROSILI

:
75%,
68-75%.
60%
,
25-36% (2-2,5 .)
6,8
,

50%

3G
: 13,4 . ,
118%.
1 2 smartphone
:
. , .

Copyright 2014 ROSILI

8 $
, 2 2,7 $,
+15,3%, 50%

, B2C () $225 ,
+15.8%, 5,2%
, B2C () : 33,5 . .
B2B: 12 . 5
..

e-commerce = 90% B2B / 10%

B2C
:
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Copyright 2014 ROSILI

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Copyright 2014 ROSILI

http://icteval.ktpae.gr/stats/delivery/
#

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Copyright 2014 ROSILI

Facebook

1,26

4.633.091 49%

YouTube

> 1

97%

Twitter

904 .

333.422

LinkedIn

259 .

698.071

:
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Copyright 2014 ROSILI

27

,
,
(100%)
,
(98%)
(91%),
, (89%)
(35%),
(30%)

95%

96,5%

% (10+ )

90%

84%

% /

71%

77,8%

%
/ (
' ).
% /
.
%
/
( EDI Electronic data Interchange)
%
/
(EDI)
%
( 1% )

13%

7,2%

15%

5,9%

6%

4,3%

34%

12,4%

(74%),
(73%)

16%

8,4%

(51%)

(24%),
(23%)
,
(17%)

http://icteval.ktpae.gr/stats/delivery/#
:
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:



,




(2)

Copyright 2014 ROSILI

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Copyright 2014 ROSILI

.
71
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 ;
,

Copyright 2014 ROSILI

(e-business)
,
, , .


,

,
(EDI),
,
.
:
. , .

Copyright 2014 ROSILI

;
,

()
(C-to-C,
consumer to consumer),
(B-to-C, business-to-consumer), (
B-to-B, Business to Business)
(G-to-C, government to consumer
G-to-B, government-to-business).
,
(e-marketing, internet marketing, digital
marketing) ,
, ,
.
73
:
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3.

/

,
.



.

Copyright 2014 ROSILI

:
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3.1.

Copyright 2014 ROSILI

:
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3.2.

Copyright 2014 ROSILI

(business intelligence)
,

-
-

:
. , .



marketing ( Chaffey):
Copyright 2014 ROSILI

: T
marketing
.
:


.
:
e-marketing

.

:
. , .

Copyright 2014 ROSILI

1.4

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Copyright 2014 ROSILI

1.4

()

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Copyright 2014 ROSILI

1.4

()

80
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Copyright 2014 ROSILI

1.4

()

81
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