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Multiple Choice Single Answer: List of Attempted Questions and Answers
Multiple Choice Single Answer: List of Attempted Questions and Answers
Multiple Choice Single Answer: List of Attempted Questions and Answers
True/False
Question Marketing research is a part of consumer research which in turn
is a part of product research.
Correct Answer False
True/False
Question Individuals belonging to elite professions as Civil Services,
Business executives etc. are accorded same level of status as
of ordinary graduates.
Correct Answer False
Correct Answer Essential commodities Act, 1955 , Drugs control Act , 1950 ,
MRTP Act , 1969
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs
control Act , 1950
True/False
Question Getting new customers is more economical than retaining the
existing customers.
Correct Answer False
True/False
Question Super ego operates both at the conscious and unconscious
level.
Correct Answer True
True/False
Question Higher the value of purchase, lengthy is the negotiation process.
True/False
Question Print media is the most important vehicle for communication for
low involvement products.
Correct Answer False
True/False
Question The rank of India among other countries in the world has gone down in
terms of poverty, unemployment and level of development after
independence.
Correct Answer False
True/False
Question Perceptual vigilance helps consumers to collect more information on
products about their benefits before purchase.
Correct Answer True
Your Answer Some common traits & Values , Behavioural peculiarities , Same financial
worth
True/False
Question Attitude towards any product/ brand has nothing to do with the final act of
purchase of that product.
Correct Answer False
True/False
Question The unit in which secondary data are expressed may not be the same as
is required in the research project.
Correct Answer True
Your Answer False
True/False
Question The defense mechanism works at the conscious state.
True/False
Question Brand personality is a metaphor for the emotional relationship that exists
between a consumer and a brand.
Correct Answer True
Your Answer Id
Your Answer How much he likes it , How much he dislikes it , How he evaluates it
True/False
Question In comparison to outdoor publicity of products/ brands, electronic media is
relatively becoming more important.
Correct Answer True
True/False
Question Existing laws of consumerism till date are incapable of implementing and
enforcing the objectives of consumerism.
Correct Answer True
True/False
Question The production of crops like sorghum, pearl milet, barley and ragi have
gone down over the years.
Correct Answer True
True/False
Question Marketing research is a part of consumer research which in turn
is a part of product research.
Correct Answer False
True/False
Question Individuals belonging to elite professions as Civil Services,
Business executives etc. are accorded same level of status as
of ordinary graduates.
Correct Answer False
Correct Answer Essential commodities Act, 1955 , Drugs control Act , 1950 ,
MRTP Act , 1969
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs
control Act , 1950
True/False
Question Getting new customers is more economical than retaining the
existing customers.
Correct Answer False
True/False
Question Super ego operates both at the conscious and unconscious
level.
Correct Answer True
True/False
Question Higher the value of purchase, lengthy is the negotiation process.
True/False
Question Print media is the most important vehicle for communication for
low involvement products.
Correct Answer False
True/False
Question Proper analysis of characteristics of social class helps the marketers to gain better
understanding of target market.
Correct Answer True
Your Answer True
True/False
Question Consumers who are highly involved in product are information gatherers.
Correct Answer False
Your Answer True
True/False
Question Print media is the most important vehicle for communication for low involvement
products.
Correct Answer False
Your Answer True
True/False
Question Unforeseen factors can also affect the purchasing organisation or supplies.
Correct Answer True
Your Answer True
1
Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based
on advertisement by :-
Correct Answer Influential Personalities
Your Answer Influential Personalities
True/False
Question The rank of India among other countries in the world has gone down in terms of poverty,
unemployment and level of development after independence.
Correct Answer False
Your Answer False
2
Your Answer Press club
Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and
Merchandise Marks Act, 1958
3
Correct Answer Research
Your Answer Research
True/False
Question Minority group consumers tend to be more barnd loyal.
Correct Answer True
Your Answer True
True/False
Question Various sources of information like exhibitions, trade shows, etc influences one's
expectations.
Correct Answer True
Your Answer True
True/False
Question The value and volumes of purchases are high in organisational buying.
Correct Answer True
Your Answer True
True/False
Question When the product benefits are clear cut, the operating principle is perceptual defense.
Correct Answer False
Your Answer True
4
Multiple Choice Single Answer
Question Changes in female purchasing roles are mainly attributed to :-
Correct Answer Economic and financial independence
Your Answer Economic and financial independence
True/False
Question Marketing research is a part of consumer research which in turn is a part of product
research.
Correct Answer False
Your Answer True
5
CONSUMER BEHAVIOUR
SET-1
Question Consumer has a right to get redressal of ________.
Correct Answer Grievances
Question To create product differentiation, manufacturers have to continuously ________ their products.
Correct Answer Upgrade
Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed.
Correct Answer Seventh
Question If the outcome of post purchase experience is in line with the expectation, it is called :-
Correct Answer Positive discrepancy
Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years.
Correct Answer True
Question Customer expectation built up from a particular class of product is at which level?
Correct Answer Category
Question It is the period when customer starts using the product/service to meet his specific needs :-
Correct Answer After sales
Question Any person's attitude towards any brand/products is largely influenced by his peer group.
Correct Answer True
Question Expectations built up based on customer's knowledge and information about a particular brand and
organisation owning that brand is at a level of :-
Correct Answer Brand
Question More members will be involved in decision making if the problem is an extentive one.
Correct Answer True
Question Expectations built up at the time of transaction between company and consumer is at which level ?
Correct Answer Transaction
Question Various sources of information like exhibitions, trade shows, etc influences one's expectations.
Correct Answer True
Question When the benefits of product are not clear but is an important one, then one should use ambiguous
messages in ads.
Correct Answer True
Question The first major reason for the companies to think differently in eighties
Correct Answer Increasing competition
Question A consumer is likely to be more involved with a product when the product is ________.
Correct Answer Expensive
Question There are high chances of product failure if product categorisation is not there in consumer's mind.
Correct Answer True
Question In organisational buying, formal buying is represented by an official and formal ________ .
Correct Answer Purchase order
1. Infancy stage 1. Social responsibility
a)
Cognitive Component
b) Cohesive Component
c) Conative Component
d) Affective Component
a)
Sensation
b) Intuition
c) Thinking
d) Feeling
a)
Is macro level & cognitive in nature
b) Is micro level & non cognitive in
nature
c)
Is macro level & non cognitive in
d) nature
a)
Relatively stable behavioual
tendencies among individuals
b)
Difference in the degree to
c) behavioural tendencies
a)
Degree of centralisation
b) Degree of
decentralisation
c)
Organisational
d) orientation
Organisation size
5. Influences expectations
6. Decides number of members in DMU
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question Attitude towards any product/ brand has nothing to do with the
final act of purchase of that product.
Correct Answer False
True/False
Question The value and volumes of purchases are high in organisational
buying.
Correct Answer True
True/False
Question Existing laws of consumerism till date are incapable of
implementing and enforcing the objectives of consumerism.
Correct Answer True
Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs
control Act , 1950
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs
control Act , 1950
True/False
Question Marketing research is a part of consumer research which in turn
is a part of product research.
Correct Answer False
Your Answer False
True/False
Question Organisational buyers do not have a uniform demand.
True/False
Question Feedback is a very critical element for service oriented
industries.
Correct Answer True
True/False
Question Evaluation of brand is done before purchase for low involvement
products.
Correct Answer False
True/False
Question Cognitive learning theory is relevant for convenience products.
True/False
Question The defense mechanism works at the conscious state.
True/False
Question Print media is the most important vehicle for communication for
low involvement products.
Correct Answer False
a)
b)
c)
d)
a)
b)
c)
d)
35. Neutral Sources who give opinion about the product are :-
a)
b)
c)
d)
Marks : 2
a)
b)
c)
d)
Enthusiastic
Attractive
Credible
Environment friendly
a)
b)
c)
d)
48. The first major reason for the companies to think differently in eighties
Page 2
Consumer Behaviour8
a)
b)
c)
d)
True/False
Question Proper analysis of characteristics of social class helps the
marketers to gain better understanding of target market.
Correct Answer True
Your Answer True
True/False
Question Organisational buyers totally depend on consumer demands.
Correct Answer True
Your Answer False
True/False
Question In comparison to outdoor publicity of products/ brands, electronic
media is relatively becoming more important.
Correct Answer True
Your Answer True
True/False
Question Unforeseen factors can also affect the purchasing organisation or
supplies.
Correct Answer True
Your Answer True
True/False
Question There are high chances of product failure if product categorisation
is not there in consumer's mind.
Correct Answer True
Your Answer True
True/False
Question Today the focus and challenge before all marketers is to rebuild
themselves around their customers.
Correct Answer True
Your Answer True
True/False
Question Various sources of information like exhibitions, trade shows, etc
influences one's expectations.
Correct Answer True
Your Answer True
True/False
Question Agriculture is mainly subsistence oriented.
Correct Answer True
Your Answer True
True/False
Question As per scalogram analysis technique if a respondent replies
positively to a difficult question he will respond positively to all questions
which are simpler than the earlier question.
Correct Answer True
Your Answer True
Psychological risk Risk of losing self esteem Risk of losing self esteem
Social risk Risk in purchasing items which enhance social attractiveness Risk
in purchasing items which enhance social attractiveness
Performance risk the purchased product not achieving desired results the
purchased product not achieving desired results
True/False
Question Brand beliefs & brand evaluation are identical in nature.
Correct Answer False
Your Answer False
Page 9
Consumer Behaviour8
Page 10
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question Print media is the most important vehicle for
communication for low involvement
products.
Correct Answer False
Your Answer True
True/False
Question Various sources of information like
exhibitions, trade shows, etc influences
one's expectations.
Correct Answer True
Your Answer True
True/False
Question Unforeseen factors can also affect the
purchasing organisation or supplies.
Correct Answer True
Your Answer True
True/False
Question Feedback is a very critical element for
service oriented industries.
Correct Answer True
Your Answer True
Select The Blank
Question ________ leads to habitual purchasing
behaviour if the consumer is satisfied with
the brand over a period of time.
Correct Answer Learning
Your Answer Learning
True/False
Question Agriculture is mainly subsistence oriented.
Correct Answer True
Your Answer False
True/False
Question Any person's attitude towards any
brand/products is largely influenced by his
peer group.
Correct Answer True
Your Answer True
True/False
Question Study of CB is more complex in India due to
multilingual, multicultural& ethical status.
Correct Answer True
Your Answer True
True/False
Question Evaluation of brand is done before
purchase for low involvement products.
Correct Answer False
Your Answer False
True/False
Question When the product is important to consumer
but its benefits are not clear, the operating
principle is perceptual vigilance.
Correct Answer False
Your Answer True
True/False
Question The production of crops like sorghum, pearl
milet, barley and ragi have gone down over
the years.
Correct Answer True
Your Answer True
SET-1
Question Consumer has a right to get redressal of ________.
Correct Answer Grievances
Question To create product differentiation, manufacturers have to continuously ________ their products.
Correct Answer Upgrade
Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed.
Correct Answer Seventh
Question If the outcome of post purchase experience is in line with the expectation, it is called :-
Correct Answer Positive discrepancy
Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years.
Correct Answer True
Question Customer expectation built up from a particular class of product is at which level?
Correct Answer Category
Question It is the period when customer starts using the product/service to meet his specific needs :-
Correct Answer After sales
Question Any person's attitude towards any brand/products is largely influenced by his peer group.
Correct Answer True
Question Expectations built up based on customer's knowledge and information about a particular brand and
organisation owning that brand is at a level of :-
Correct Answer Brand
Question More members will be involved in decision making if the problem is an extentive one.
Correct Answer True
Question Expectations built up at the time of transaction between company and consumer is at which level ?
Correct Answer Transaction
Question Various sources of information like exhibitions, trade shows, etc influences one's expectations.
Correct Answer True
Question When the benefits of product are not clear but is an important one, then one should use ambiguous
messages in ads.
Correct Answer True
Question The first major reason for the companies to think differently in eighties
Correct Answer Increasing competition
Question A consumer is likely to be more involved with a product when the product is ________.
Correct Answer Expensive
Question There are high chances of product failure if product categorisation is not there in consumer's mind.
Correct Answer True
Question In organisational buying, formal buying is represented by an official and formal ________ .
Correct Answer Purchase order
CONSUMER BEHAVIOUR
SET-1
Question Consumer has a right to get redressal of ________.
Correct Answer Grievances
Question To create product differentiation, manufacturers have to continuously ________ their products.
Correct Answer Upgrade
Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed.
Correct Answer Seventh
Question If the outcome of post purchase experience is in line with the expectation, it is called :-
Correct Answer Positive discrepancy
Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years.
Correct Answer True
Question Customer expectation built up from a particular class of product is at which level?
Correct Answer Category
Question It is the period when customer starts using the product/service to meet his specific needs :-
Correct Answer After sales
Question Any person's attitude towards any brand/products is largely influenced by his peer group.
Correct Answer True
Question Expectations built up based on customer's knowledge and information about a particular brand and
organisation owning that brand is at a level of :-
Correct Answer Brand
Question More members will be involved in decision making if the problem is an extentive one.
Correct Answer True
Question Expectations built up at the time of transaction between company and consumer is at which level ?
Correct Answer Transaction
Question Various sources of information like exhibitions, trade shows, etc influences one's expectations.
Correct Answer True
Question When the benefits of product are not clear but is an important one, then one should use ambiguous
messages in ads.
Correct Answer True
Question The first major reason for the companies to think differently in eighties
Correct Answer Increasing competition
Question A consumer is likely to be more involved with a product when the product is ________.
Correct Answer Expensive
Question There are high chances of product failure if product categorisation is not there in consumer's mind.
Correct Answer True
Question In organisational buying, formal buying is represented by an official and formal ________ .
Correct Answer Purchase order
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question Land reforms are largely failure in India.
Correct Answer Buying lowest price item , Warranties and guarantees , Not too
much to expect
Your Answer Buying lowest price item , Warranties and guarantees , Not too
much to expect
True/False
Question Unforeseen factors can also affect the purchasing organisation
or supplies.
Correct Answer True
True/False
Question Super ego operates both at the conscious and unconscious
level.
Correct Answer True
True/False
Question Feedback is a very critical element for service oriented
industries.
Correct Answer True
Psychological risk Risk of losing self esteem Risk of losing self esteem
True/False
Question Marketing research is a part of consumer research which in turn
is a part of product research.
Correct Answer False
True/False
Question Ego is a balancing act between Id and superego.
True/False
Question Primary data has been collected earlier for some other purpose.
True/False
Question Cultural values are dynamic in nature.
True/False
Question Minority group consumers tend to be more barnd loyal.
True/False
Question There are high chances of product failure if product
categorisation is not there in consumer's mind.
Correct Answer True
True/False
Question Proper analysis of characteristics of social class helps the
marketers to gain better understanding of target market.
Correct Answer True
Correct Answer Brand beliefs are formed first by passive learning , Purchase
decision is made , Brand may/may not be evaluated afterward
Your Answer Brand beliefs are formed first by passive learning , Brand beliefs
are formed first by active learning , Purchase decision is made ,
Brand may/may not be evaluated afterward
True/False
Question The value and volumes of purchases are high in organisational
buying.
Correct Answer True
True/False
Question Research provides insight about customer's perception about
the competition.
Correct Answer True
True/False
Question The defense mechanism works at the conscious state.
True/False
Question Today the focus and challenge before all marketers is to rebuild
themselves around their customers.
Correct Answer True
Your Answer 30
True/False
Question Evaluation of brand is done before purchase for low involvement
products.
Correct Answer False
True/False
Question Individuals belonging to elite professions as Civil Services,
Business executives etc. are accorded same level of status as of
ordinary graduates.
Correct Answer False
True/False
Question Perceptual vigilance helps consumers to collect more
information on products about their benefits before purchase.
Correct Answer True
True/False
Question Agriculture is mainly subsistence oriented.
Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs
control Act , 1950
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumer
protection Act , Drugs control Act , 1950
True/False
Question Organisational buyers totally depend on consumer demands.
True/False
Question More members will be involved in decision making if the problem
is an extentive one.
Correct Answer True
True/False
Question Attitude towards a brand is more easier to change than belief
about that brand.
Correct Answer False
True/False
Question The unit in which secondary data are expressed may not be the
same as is required in the research project.
Correct Answer True
True/False
Question Organisational buyers do not have a uniform demand.
True/False
Question Consumer has a right to voice grievances or suggestions.
True/False
Question Use of primary data saves more time as compared to secondary
data.
Correct Answer False
True/False
Question Higher the value of purchase, lengthy is the negotiation process.
True/False
Question Attitude towards any product/ brand has nothing to do with the
final act of purchase of that product.
Correct Answer False
Your Answer False
True/False
Question As per scalogram analysis technique if a respondent replies positively
to a difficult question he will respond positively to all questions which
are simpler than the earlier question.
Correct Answer True
Your Answer True
True/False
Question Attitude towards a brand is more easier to change than belief about
that brand.
Correct Answer False
Your Answer True
True/False
Question Cultural values are dynamic in nature.
Correct Answer True
Your Answer True
True/False
Question Consumers who are highly involved in product are information
gatherers.
Correct Answer False
Your Answer True
True/False
Question The unit in which secondary data are expressed may not be the same
as is required in the research project.
Correct Answer True
Your Answer True
True/False
Question Marketing research is a part of consumer research which in turn is a
part of product research.
Correct Answer False
Your Answer True
True/False
Question In comparison to outdoor publicity of products/ brands, electronic
media is relatively becoming more important.
Correct Answer True
Your Answer True
True/False
Question Cognitive learning theory is relevant for convenience products.
Correct Answer False
Your Answer False
True/False
Question When the benefits of product are not clear but is an important one,
then one should use ambiguous messages in ads.
Correct Answer True
Your Answer False
True/False
Question Proper analysis of characteristics of social class helps the marketers
to gain better understanding of target market.
Correct Answer True
Your Answer True
True/False
Question Brand beliefs & brand evaluation are identical in nature.
Correct Answer False
Your Answer False
True/False
Question Study of CB is more complex in India due to multilingual,
multicultural& ethical status.
Correct Answer True
Your Answer True
True/False
Question Research provides insight about customer's perception about the
competition.
Correct Answer True
Your Answer False
True/False
Question Use of primary data saves more time as compared to secondary
data.
Correct Answer False
Your Answer True
True/False
Question Organisational buyers do not have a uniform demand.
Correct Answer True
Your Answer True
True/False
Question Higher the value of purchase, lengthy is the negotiation process.
Correct Answer True
Your Answer True
True/False
Question Education does not constitute as a parameter for measuring value &
status of individual in society.
Correct Answer False
Your Answer True
True/False
Question Pre-purchase decision are unimportant as compared to post
purchase decision.
Correct Answer False
Your Answer False
True/False
Question Super ego operates both at the conscious and unconscious level.
Correct Answer True
Your Answer True
Select The Blank
Question ________ are interested in knowing the feedback of consumers.
Correct Answer Marketers
Your Answer Marketers
True/False
Question The rank of India among other countries in the world has gone down
in terms of poverty, unemployment and level of development after
independence.
Correct Answer False
Your Answer True
True/False
Question When the product benefits are clear cut, the operating principle is perceptual defense.
Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumer protection Act
True/False
Question There are high chances of product failure if product categorisation is not there in
consumer's mind.
Correct Answer True
True/False
Question Feedback is a very critical element for service oriented industries.
True/False
Question Various sources of information like exhibitions, trade shows, etc influences one's
expectations.
Correct Answer True
Correct Answer More frequent interaction between same people , Caste influence is strong , Status
determined by birth in the family
Your Answer More frequent interaction between same people , Caste influence is strong , Status
determined by birth in the family
True/False
Question There is a close relationship between brand loyalty and habit.
Your Answer Exporting consumables to other nations , Food & drinks on social occasions
True/False
Question Minority group consumers tend to be more barnd loyal.
Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction
True/False
Question Individuals belonging to elite professions as Civil Services, Business executives etc. are
accorded same level of status as of ordinary graduates.
Correct Answer False
True/False
Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over
the years.
Correct Answer True
True/False
Question Perceptual vigilance helps consumers to collect more information on products about their
benefits before purchase.
Correct Answer True
True/False
Question Consumer has a right to voice grievances or suggestions.
Your Answer More cost conscious , Less choosy , Less brand loyal
True/False
Question Organisational buyers totally depend on consumer demands.