ANNEXURE

1. Age group
18-24
25-34
35-50
Above
2. Gender
Male
Female
3. Family income
Upto Rs. 20000 per month
Rs.20000-40000 per month
Rs.40000-60000 per month
Rs.60000-80000 per month
Rs.80000 and above
4. Are you aware about imitation jewellery?
Yes
No
5. If yes, how did you come to know about imitation jewellery?
Television
Newspaper
Friends and family
6. How often you buy imitation jewellery?
Whenever needed
Frequently
Occasionally
Never
7. How much do you typically spend on imitation jewellery for a purchase?
Upto Rs.3000
Rs.3000-5000
Rs.5000-10000
Rs.10000+
8. What

factors do you consider before purchasing /buying imitation jewellery?

Quality
Availability
Durability
Style design
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After sales services

All of the above

9. Are you satisfied with the quality you get at preferred price?
Yes
No
10.What are the most important criteria when considering a jewellery purchase?
(Note: please rate on a scale of 1-5?)
(Note:1 -being the lowest and 5 being the highest)
Style/design
Price
Good will of dealer
Speed of delivery
11.From where do you prefer buying/purchasing of a jewellery?
Local dealer
Online
12.If local dealer what factors you take into consideration?
Goodwill
Discounts
Style/design
Price
Availability
13.If online what factors you take into consideration?
Reliability
Quick delivery
Discounts
Price
Style/design
14.According to you, is imitation jewellery the hot cake of jewellery industry?
Yes
No
15.According to you, which among the two has more diversified options?
Imitation jewellery
Gold jewellery
Both
16.Has imitation jewellery market left an impact on gold jewellery market?
Yes
No
17.On scale of 1-5 how do you rate the following attributes of imitation
jewellery?
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(Note: 1 being the lowest and 5 being the highest)

Price
Quality
Design
Variety
After sales service
18.Do you think imitation jewellery requires more advertisement?
Yes
No
19.According to you, what are the reasons for the growth of imitation jewellery
market?
Gold being expensive
Theft
Easy availability
Others
20.Would you suggest others to buy imitation jewellery (friends, relatives,
colleagues)?
Yes
No

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