http://passionateinmarketing.

com/case-studyheres-why-indigo-airlines-continues-to-besuccessful/

Analyse
Micro Environment of Indigo Airlines
Macro Environment of Indigo AirlinesDomestic Marketing & International
Marketing

Analysis Requirements

Background of the Case

PESTEL Analysis
SWOT Analysis
Roadmap for Indigo Airlines

Background of CaseRelevant Links

http://passionateinmarketing.com/are
-you-flying-smart/
http://passionateinmarketing.com/ind
igo-retains-top-position-in-the-dome
stic-aviation-market-with-31-6-marke
t-share/
http://passionateinmarketing.com/in
digo-garners-maximum-market-share-i
n-2012/
https://www.valueresearchonline.com
/story/h2_storyView.asp?str=30157

Other Relevant Links

https://book.goindigo.in/
http://www.business-standard.com/art
icle/companies/india-aviation-report
-says-country-to-become-third-larges
t-aviation-market-by-2020-1160317002
65_1.html
http://www.newindianexpress.com/busi
ness/news/India-on-Way-to-Becoming-T
hird-largest-Aviation-Market-Report/
2016/03/17/article3331918.ece
http://centreforaviation.com/analysis

Case Analysis Plan of Action for

the Session
Time Allowed-2 hrs 15 mints
including lunch time (12:15 to 2:30
p.m.)
Group Presentations from 2:30 p.m.
onwards