TABLE OF CONTENTS

I. COMPANY PROFILE
A. Description

B. Company Name

C. Company Logo

D. Tagline

10

E. Vision 10
F. Mission

11

G. Core Values 12
H. Organizational Chart

14

II. PRODUCTS AND SERVICES 16

A. Description

16

B. Kinds Of Products 16
C. Kinds Of Services

18

III. MARKET ANALYSIS

27

A. Market Overview

27

B. Market Description 28
C. Target Market
D. Location

29

31

E. Competition 31
F. Competitors Profile 32
G. S.W.O.T. Analysis

37

IV. FINANCIAL PROFILE 39

A. Total Project Cost

39

B. Pre-Operating Expenses

40

C. Fixed Assets For Operations

41

D. Outright Or Other Expenses

42

V. MARKETING STRATEGIES
A. Service Strategy

43

43

B. Promotion Strategy 43
C. Location Strategy
D. Brochure

45

E. Streamer

46

43

F. Location Layout

47

G. Business Layout

49

H. Gantt Chart 51
VI. PROVISIONS FOR EXPANSIONS

52

VII. CONCLUSION 53
VIII. RECOMMENDATION 54
IX. APPENDICES

55

A. Projected Financial Performance 55

B. Financial Analysis
C. References 71

68

LIST OF TABLES
Table 1: Singing Sweets Haus Cake Products 19
Table 2: Singing Sweets Haus Cupcake Products
21
Table 3: Singing Sweets Haus Beverages Products 23
Table 4: Singing Sweets Haus Cake and Cupcake E-greeting Packing and
Personalization

25

Table 5: Age/Sex of Population in Metro Manila (2015-2018) 28

Table 6: Total Project Cost 39
Table 7: Pre-Operating Expenses 40
Table 8: Fixed Assets for Operations

41

Table 9: Outright Expenses for Operations

Table 10: Gantt Chart

51

Table 11: Sales Forecast

55

Table 12: Projected Expenses

42

58

Table 13: Projected Statement of Financial Performance

Table 14: Projected Statement of Cash Flows

63

Table 15: Projected Statement of Financial Position

66

Table 16: Return on Total Assets 68

Table 17: Return on Equity 69
Table 18: Gross Margin Ratio

70

LIST OF FIGURES
Figure 1: Company Logo of Singing Sweets Haus

61

Figure 2: Tagline of Singing Sweets Haus

10

Figure 3: Core Values of Singing Sweets Haus 12

Figure 4: Organizational Chart of Singing Sweets Haus
Figure 5: Philippines Population (Year 2003-2015)

27

Figure 6: Brochure of the Singing Sweets Haus

45

Figure 7: Streamer of the Singing Sweets Haus

46

Figure 8: Vicinity Map of Singing Sweets Haus 47

Figure 9: Business Layout (top view)

49

14