1

(IoT)
THE INTERNET OF THINGS (IOT) IS HERE. FROM SHOWERHEADS THAT TRACK
WATER USE, TOOTHBRUSHES THAT POST CAVITIES, TO FOOD ORDERING
REFRIGERATORS THE NETWORK OF PHYSICAL OBJECTS THAT ARE
EMBEDDED WITH SOFTWARE, SENSORS, AND NETWORK CONNECTIVITY IS
GROWING BY THE DAY.

0.06%
Percentage of
things that could
be connected to
the Internet - that
currently are

ZETTABYTES OF VIDEO
VIDEO IS DRIVING THE AMOUNT OF DATA FLOWING THROUGH THE
INTERNET AND CAN NOW BE MEASURED IN ZETTABYTES (1 ZETTABYTE
= 8000000000000000 MEGABITS).
EVERY SECOND A MILLION MINUTES OF VIDEO IS SHARED. VIDEO ISNT
JUST AN PART OF THE ONLINE EXPERIENCE; INCREASINGLY, VIDEO IS
THE INTERNET, WITH THE LIKES OF FACEBOOK GENERATING 8 BILLION
VIDEO VIEWS PER DAY!

2
ZETTABYTES
According to Cisco by
2019 around 2 zettabytes
of video traffic.
Equivalent to about 500
billion DVDs

3D PRINTING GOES XXXL

3D PRINTING AT SCALE IS GOING COMMERCIAL. AT
20 FEET LONG, 8 FEET WIDE AND 6 FEET TALL THE
BAAM PRINTER IS LARGE ENOUGH TO PRINT ALMOST
AN ENTIRE STRATI CAR USING ABS PLASTIC INFUSED
WITH CHOPPED CARBON FIBER FOR STRENGTH.

75%
Percentage of the
Strati car that is
3d printed

QUASI SOCIAL NETWORKS

THE 5 MOST FREQUENCY USED APPS ARE ALL MESSAGING APPS, AND THEY
ARE USED MORE THAN BOTH FACEBOOK OR INSTAGRAM AND THEY WILL BE
KEY IN HELPING YOU REACH A MUCH WIDER, AND MORE SHARPLY TARGETED
AUDIENCE.

30
BILLION
Number of
messages sent via
WhatsApp daily

PRE-TAIL SCALES
PRE-TAIL IS WHERE CONSUMERS PLACE ORDERS FOR PRODUCTS AND SERVICES
AT THE CONCEPT STAGE, AND ITS GOING MAINSTREAM. AMAZON ANNOUNCING
AMAZON LAUNCHPAD A NEW STOREFRONT THAT AGGREGATES AND SELLS
PRODUCTS FROM STARTUPS AND SUCCESSFUL CROWDFUNDING PROJECTS TO
MILLIONS OF AMAZON CUSTOMERS AROUND THE GLOBE.

25
PRE-TAIL

THEN

eTAIL

THEN

RETAIL

The number of venture

capital firms, crowdfunding
platforms and startup
accelerators Amazon
worked with to curate the
storefronts selection

MICRONEIGHBORHOODS
THE IDEA OF A BIG DISTRICTS LIKE SOHO OR CHELSEA HAVE LOST THEIR
DISTINCTION. EXISTING NEIGHBORHOODS ARE BEING SLICE INTO SMALLER
FRAGMENTS THAT ARE ZONES OF HIPNESS RANGE FROM A COUPLE OF BLOCKS
TO MAYBE ONLY A SINGLE BLOCK.

YEARS
The number of
years Bleecker
St took to evolve
(Soho took
fifteen)

UBERING OF THINGS
THE NEW RULES ARE SPEED, CONVENIENCE, AND PERSONALISATION.
FROM BANKING TO VIDEO PRODUCTION INDUSTRIES ARE BEING UBERED
AS CUSTOMER JOURNEYS BECOME CENTRAL TO BRAND EXPERIENCE.

$11.1
BILLION
Value of
Lending Club
loans in 2015

PUSH, CLICK, PAY

STOP LIKING AND START BUYING. FACEBOOK, TWITTER PINTEREST, AND
INSTAGRAM ARE ALL ADDING BUY BUTTONS ALLOW PEOPLE TO PURCHASE
FROM WHEREVER THEY HAPPEN TO SPEND THEIR TIME.

$721.4
BILLION
Predicted value of
mobile payment
transactions in 2017

BETTER THAN LIFE

VIRTUAL REALITY IS ENTERING THE MAINSTREAM AND IS CHANGING
EVERYTHING. AGAIN. PROJECTED DISPLAYS ADD A MULTI-SENSORY,
INTERACTIVE ELEMENT THAT NOT ONLY CAPTURES ATTENTION BUT
CREATES MORE OPPORTUNITY FOR BRAND INTERACTION.

$2
BILLION
Facebook has
bet on a virtualreality headset
Oculus Rift

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INVISIBLE NIGHTMARE
MICROPLASTICS ARE THE INVISIBLE NIGHTMARE. 8 MILLION TONNES OF
PLASTIC IS WASHED INTO THE OCEAN EVERY YEAR. MICRON-SCALE SYNTHETIC
FIBERS, MOSTLY POLYESTER, AND ACRYLIC, HAVE BEEN DISCOVERED IN
SEDIMENTS ALONG BEACHES THE WORLD OVER

94%
Percent of water
samples from the
worlds oceans
that contain
microplastics

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GOOGLE GURGLES
GOOGLES PAID SEARCH BUSINESS WAS BUILT ON A DESKTOP BROWSER
MODEL. THIS MODEL (THAT GENERATES CLOSE TO 90% OF THEIR REVENUES) IS
UNDER SIEGE AS MOBILE BECOMES THE WAY FOR PEOPLE CHOOSE TO ACCESS
THE INTERNET. PEOPLE DONT SEARCH ON SMARTPHONES THE SAME WAY
THEY DO ON DESKTOPS; THEY TEND TO SEARCH FROM WITHIN AN APPS.

86%
Percentage of time
spent on mobile
device that people
are using Apps

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#WEAKESTLINK
HUMANS ARE THE WEAKEST LINK IN YOUR COMPANYS
SECURITY.AND HACKERS ARE NOW TAKING ADVANTAGE OF
VULNERABILITIES IN CONNECTED CONSUMER DEVICES.

$27.4
BILLION

Amount spent
on information
security in 2015

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LEAVE A LEGACY
HAVING A SOCIAL MISSION, DOING MORE GOOD, AND NOT JUST
LESS BAD IS NOW A CORE EXPECTATION AMONG CONSUMERS.
THIS IS WHY KERING GROUP HAS TURNED ITS ATTENTION TO
CLIMATE CHANGE WITH A FEATURE-LENGTH FILM CELEBRATING
THE LIFE AND WORK OF FRENCH GLACIOLOGIST CLAUDE LORIUS.
WHILE LEGO IS INVESTING $150 MILLION INTO RESEARCH ON
SUSTAINABLE MATERIALS.

$1

BILLION
Ikeas Investment
into renewable
energy.

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GRASS-FED EVERYTHING
GRASS-FED HAS TRANSITIONED FROM MEAT TO MILK, EGGS, YOGURT, BUTTER, CHEESE, AND EVEN
PROTEIN POWDERS. GRASS-FED BEEF IS HIGHER IN ANTIOXIDANTS, OMEGA-3 FATTY ACIDS, AND
OTHER HEALTHY FATS WHEN COMPARED TO GRAIN-FED BEEF.

25 %
+

Average amount
Grass fed beef
sales have grown
each year over
the past 10 years

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HONE$TY
THE HONEST COMPANY IS A CONSUMER GOODS
COMPANY, CO-FOUNDED BY ACTRESS JESSICA
ALBA IN 2011. FOCUSED ON SUPPLYING NONTOXIC HOUSEHOLD PRODUCTS THAT TARGET
ETHICAL CONSUMERS THE COMPANY HAS
grown RAPIDLY IN 2015 IT GENERATED CLOSE
TO $250 MILLION IN REVENUES. IT HAS NOT
COME WITHOUT GROWING PAINS; RECENTLY
JESSICA HAS HAD TO PERSONALLY DEFEND HER
BRAND AGAINST CLAIMS OF DECEPTIVE AND
MISLEADING LABELS ON PRODUCTS.

$1.7
BILLION
Valuation of The
Honest Company
in 2015.

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PERFECT MOMENTS
TAILORED MOMENTS OF LUXURY & CAREFULLY
CURATED LIFESTYLES ARE IN. BE IT UBER BLACK
MOVING PEOPLE FROM A TO POINT B IN LUXURY
SEDANS, OR PRO-MILLENNIALS CREATING THE
PERFECT PEACE-OF-MIND ENVIRONMENTS
FOR THEIR OFFSPRING BASED AROUND FOOD,
CLOTHING OR LIVING SPACES. PERSONALIZATION
IS LEVERAGING BIG DATA TO TAYLOR HOW PEOPLE
LIVE , CONNECT AND CREATE INSTAGRAMABLE
WORD-OF-MOUSE MOMENTS.

96%
Percent of US
fashion brands
that use Instagram