Chapter I.

Super Success Not for the Touchy-Feely

SupersuccessisnotforthewishywashyVictoryinbusiness,likewar,comestothetoughestsonofa
bitchinthevalley.
Thisisabookaboutmakingmoney.
Idontmeanafewextrabucksinyoursparetime.Anymoroncandothat.Idontmeanincreasingyour
sales20%,orbuyingrealestateorgettingintothediscountmortgagescam.
Imtalkingaboutmakingsomuchmoneyyoucantcountityouvegottoweighit.
Thisisnogetrichquickbookeither.Getrichquickimpliesgetricheasy,andifyouthinkyoucan
getricheasyintodaysworld,youreeitherabouttomurderyourrichuncleoryourestupid.
Norisitoneofthosewealthwithoutriskbooks.Accumulatingmoneywithouttakingrisksisafantasy
fedtothefaintheartedortheelderlywhoarenotsomuchinterestedinachievingwealthastheyare
terrifiedofbecomingpoor.Thehighperformers,thesupersuccessfuldotakerisks.Isuredid.Stilldo.
Anybodywhosnottakingrisksinbusinessisnotmakingrealmoney.Thereisnosupersuccesswithout
risk.Therejustisnt.Andnosafetyinbeingahighperformanceperson.
Finally,thisisnotabooktohelpyoufeelbetteraboutyourself.Conventionalwisdomisthatifyoufeel
goodaboutyourself,youllmakemoney.AsyoullseeifyoureadonIgrewacompanytoover400
milliondollarsinrealmarketvalue,workingonthepremisethatallconventionalwisdomiscrap.Thetruth
isthatwhenyoumakealotofmoney,thenyoullfeelgoodaboutyourself.AsmywifeLindawouldsay,
Ifyouthinkmoneydoesntbuyhappiness,youdontknowwheretoshop.
Sowhyshouldyoureadon?Herearesomereasons.Ivebuiltfromscratchmoredollarvaluethanany
otherpersonaldevelopmentorsuccesscoachwhollevertrytosellyouabook!Improbablyfortyorfifty
milliondollarspoorertodaythanIwasfourorfiveyearsago.AndIstillhavemoremoneythanalotof
thoseslicksuitedguysonthefeelgoodgetrichlecturecircuit.Whatelse?Ivemadeover55,000
businessdecisionsduringmy25yearbusinesscareer.Thatsprobably50,000morethananyonewholl
readthisbookoranyonesellingsuccessbooksandtapes.Ivemademorethan300financial
presentationsonfivecontinents(allbutAntarcticatheresnomoneythere!),raisingoveronebillion
dollarsduringtimesnobodyelsecouldraiseany!AndinbetweenIveloggedmillionsofmilesintravel,
thousandsofnightsinhotels,morethousandsofbusinessmeetings,andmorethan250,000business
phoneconversations.
Ifanybodywantstotalkaboutmorebusinessexperienceinthepast25yearsthanDanPeainthe
trenchesorinthepeaksletmeknow.
Youshouldalsoreadonbecause,ifyoucanhandleit,thisbookiswrittentoyou.Imwritingtoaspiring
entrepreneurswhohavethefireintheirbellytoachievesupersuccess.Imtalkingtotheownersofsmall
ormidsizedbusinesses,peoplewhoarealreadysuccessfulandwantmoreandtheCEOs
andothertopexecutivesofcompanieswhoarenowlookingforgeometricgrowthinacompetitive,
unforgivingmarketplace.
Butbeyondthatcircleofcapitalists,anyonewhoseeksagreaterdegreeofsuccessintheirlifecanbenefit
fromthisbook.ToborrowfromJoeBatten,theadvertisinglegendwhoseaccountsincludedtheU.S.
Army,Imwritingforyouifyouwanttobeallyoucanbe.NowthatyouveboughtmeIassumeyou

haventbrowsedthisfarletmeassureyouIvegotmoreforyoubetweenthesecoversthanyoullfindin
alibraryofsudsyproverbsandplatitudes.
WhenIretiredthesecondtime,afewyearsago,Iquicklygotboredwithdoingnothing.Igradually
becameinterestedinsharingthebrutaltruthsIhadlearnedinthebusinessworldwithothers.Afterall,I
hadmadetensofmillionsbeforeIwas40yearsold.Whynotpassalongthebenefitofyearsofexpe
riencetothosewhowereonthecuspofsuccess,sothattheycouldenjoyextraordinarybusiness
achievementoftheirown.And,quitefrankly,myegodemandedit.
Thatidealedmetomakeacommitmenttothesuccessseminarbusiness.Ireasonedthatifothersuper
successfulbusinessperformerscoulddelivertheirprovenwisdomandstrategiestoawillingandreceptive
audienceofeagerlistenersreadytotakeboldaction,socouldI.
Icouldnthavebeenmorewrong.

THE SEMINAR CROWD PERPETUATORS OF THE BIG LIE

TheNazistaughtushoweffectiveaBigLiecouldbe.Theyshoutedtheirpropagandasoloudlyandso
oftenthatweinthecivilizedworldacceptedtheircrimesuntilthebrutaltruthslappedusintheface.
TodaypimplefacedneoFascistsscreamtherewasnoHolocaustandalotofwellmeaningpeoplegive
themanaudience.
Atthesametime,amuchsmoothergang,thesuccessevangelists,iscrisscrossingthecountry,filling
conferenceroomsandconventioncenters,andfeedingdesperateaudiencestheBigLieaboutpersonal
success.
Myintroductiontotheseminarcircuitsubculturewasarealeyeopener.Itdidnttakebutaboutfive
minutesformetorealizewhattheseminarbusinessisallabout.Thesadtruthis
aboutallseminarslookalike.Mostofthemarethesamedistillationofconventionalwisdom,spooned
outinoutlineformsoyoucancopyitdown.Andifyouretoosloworlazytotakenotes,youcanalways
buythe$495to$2995tape,manualandevensoftwarepackagesonthetablesatthebackoftheroom.
Evenmoretothepoint,ifyoulistentothetapesifyouactuallyreadthebook,yougettheoverwhelming
feelingof,Yeah,thatsright.IguessIalreadyknewthat,Ijustneversawitorganizedbefore.Ofcourse,
doofus!Itallsoundsfamiliarbecauseyougrewuplisteningtothesameconventionalwisdomtheseguys
did!Nowtheyremakingmoneysellingyouthestuffyouveheardallyourlife.Achieveabalance
betweenyourbusinesslifeandyourpersonallife.Makealistofwhatsgoodaboutyourselfandstickit
onyourmirror.Makealistofwhatyouneedtodothisweek.Setachievablegoalssoyourenot
disappointed.Buyausedcarbecauseitsalreadydepreciated.Geta15yearmortgage,insteadofa
30yearmortgage.CrapCRAPCRAP!
Youmaybeoneofthosepeoplewhoattendsseminars,buysthebooks,thevideotapes,thecassettesandthe
financialadvicelifesupportsystems.Isuspecttheyrealllyingaround
yourhomeorofficerightnowgatheringdust,thousandsofdollarsinvestedinadviceyourparentsgaveyou
forfreeandagainstyourwillyearsago.
Butjustasimportantasrealizingthecontentofthetypicalseminarmessageistheauthorityofthe
smoothtonguedperformerswhodelivertheirwisdomaroundthecountryandonlatenightinfomercials.I
wasappalledatthelackofbusinessacumenofsomanyoftheseminarpresenters.Thosepersonal

motivationgurusthatcometoyourcity...thosepearlyteethedinfomercialguysthesocalledauthors
thatlinethebookstoreswithhowtosuccessbookstheyremostlyfrauds!
Youneedtoaskyourself,howmanyofthesebusinesssuccessexpertshavemadetheirmoneyinthe
businessworld?Howmanyofthemscrappedtheirwaytosupersuccessinthekillordiecorporate
environment?Howmanyofthemstartedfromscratchandbuiltabusinessempireworthhundredsof
millionsofdollars?Dontbotherscratchingyourhead.Theanswerishardlyany.
Itdidnttakemelongtolearnthatmostofthesephonieshavemadewhatmoneytheyhaveintheseminar
businesstakingyourmoney!IquicklydiscoveredthatImtheonlymultimillionaireIknowofonthe
seminarcircuitwhomademymoneyintherealbusinessworld,creatinghundredmilliondollarempire.
Asyoulllearninthenextchapter,Iwasntjustexposedto400milliondollarsoftransactionsoneday.I
createdacompanythatcatapultedtoaworthofover400milliondollarsonamajorstockexchange
startingwithaphone
aleasedfaxmachineand$820.
Anotherquestion.Thesepeoplearesupposedtobeteachingyouhowtobecomesuccessful,whichisa
codewordforrich.Buthowmanyofthemaremultimillionaires?Fewifany.Infact,theonlyoneIknow
isagoodfriend,TedNicholas,arguablythefinestmarketingcopywritingandselfpublishingguruinthe
country.Otherwise,mywifeLindahaslostmoreinfurcoatsatairportsthanmostofthesebumshaveever
made.Onanygivennightout,Lindawearsinjewelrymorethantheycanclaiminnetworth.Yettheyre
tellingyouhowtogetrich!Beforeyoubuyyournextbookortape,considertheauthorandaskyourself,
IsthisguywhereIwanttobe?IshissuccessstorytheblueprintIwantformysuccess?Andhowdidhe
makehismoney?Inthebusinessarena,orsellingbooksandtapes,andputtingbuttsinseminarseats?
Thinkaboutit.
IalsodiscoveredsomethinginterestingaboutthoseroomfulsofseminarattendeesIassumedwereso
eagertotakeboldaction.Iwasstunnedtodiscoverthelevelofapathyoftheaverageseminarattendee.
Mostofthemaremoreinterestedinhearingfeelgoodstoriesandpleasantproverbsthanthetruthabout
becomingsupersuccessful.Mostofthemjustwanttobestroked,tohear,Youvealreadygotwithinyou
whatittakestosucceed.Reachinsideanddrawfromthewealthofyourownpotential.Theywant
validationthattheyreokay,inthetraditionofImokay,youreokay.Whatcrap.
SowhydidDanPea,iconoclasticcurmudgeonofthebusinessworld,decidetogetintotheseminar
businessandwriteabook?Quitefrankly,mygoalistochangethewaypersonalsuccessdevelopment
strategiesandsuccesscoachingarecommunicatedtotheworld.Andmakeanothertonofmoney.In
additiontothefactIhaveactuallyimplementedmysuccessstrategiescontinuouslyovermostofthepast
25yearsintheprocessofmakingtensofmillions,Ihaveanotheruniqueadvantagethatworkstoyour
benefit.Imnotgoingtotellyou
whatIthinkyouwanttohearsoyoulllikeme.Idontcareifyoulikemeornot.Ifyouwantafriend,buy
adog.IdontcareifyoudontlistentowhatIhavetosay.Imnotinthisbusinesstomakefriendsorto
beyourfriend.(IfyoupersonallyknewtheveryfewhighperformersinAmericatoday,guyslikeDonald
TrumporRossPerot,youdunderstandtheydontgiveadamnifpeoplelikethemornot.Personal
acceptancebythemassesisjustnotontheiragenda.)NopeIminthisbusinesstogiveyouthe
opportunitytolearnhowtobeenormouslysuccessfulfromaguywhoisenormouslysuccessful.Even
thoughhalftruthsandmisinformationareeasiertosell,Imgoingtogiveyoutheunvarnishedtruth.
WhenIfirststartedlecturing,ItalkedtomyaudienceslikeIwouldtalktomystaff,expletivesandall.Half
ofthoseaudiences,mostlywomen,wouldgetupandleaveinthefirstfifteenminutes.Ididntcare,
becauseIwasspeakingauthentically.Thisisthewaythesupersuccessfultalkintheglasstowersof

success,Itoldthem.Sogetusedtoit.IftheyhadseenthemovieWallStreet,theyhadalreadyhearda
fairlyrepresentativedoseoflanguageintherealworld.Theyleftanyway.Iwasamazedtoseetheir
naivet.
Mymarketingadvisorandthepeoplewhoscheduleseminarsfinallysaidtome,Dan,youvegottotone
itdown.Someofthesepeoplearereallyinterestedinwhatyouvegottosay,butyoureoffendingthem
withyourlanguage.SoItonedmyselfdowntobecomeakinder,gentlerDan.

PAYING THE PRICE FOR SUPER SUCCESS

NowthatIvegivenyouanideaofwhereImcomingfrom,letstalkaboutsomeofthebasicsofbecoming
supersuccessful.Tobeginwith,itsnoteasy.EveryworthwhilegoalinlifehaswhatIcallaPayPriceto
Action.Toachievethatgoalyoumusttakeactionthatrequiresyoutopayapriceinsomeotherarea.Itsa
tradeoff.Themoochesontheseminarcircuittellyou,Youcanhaveitall.Youcanbeawellrounded
parent,makeabundleofmoneyandbelovedbyall.Thatsbaloney.Thetruthis,youhavetogiveup
somethingtogetsomething.Throughoutthisbookyouvegottoaskyourselfwhatareyouwillingtogive
uptotradeofftogetwhatyouwant.
IfyouwanttobecomeanOlympicdiscusthrowingchampion,forexample,yourPayPricetoActionis
givingupeveningsandSaturdayswiththeboys(orgirls)andthrowingthediscussazilliontimes.You
mayhavetogiveupbeerandgoonaspecialenergybuildingdiet.Youmayevenhavetogiveupyourjob
andgetanewonethatenablesyoutothrowthediscusmore.Butyoupaythatprice.Youwanttogettothe
Olympics.AndyoudontwanttobringhomeaBronzeorSilverMedal.YouwantaGoldMedaland
yourewillingtopaytheprice.Hey,whatpricedoyouthinkseventimeGoldMedalwinnersMarkSpitz
orEricHeidenpaidfortheirgold?AndweallrememberthepriceinpainpaidbyAmericangymnastKerri
StruginAtlantain96whensheignoredaninjuredankletowintheGold.
Supersuccess,whetheritsintheOlympicsorintheboardroom,isnotforeverybody.WhenIwasbuilding
myfortune,onepriceIpaidwasnotseeingmyfamilyandnotbeinghomefor242daysthefirstyearof
mydaughterslife.MywifeLindaandIhavebeenmarriedfor22years,butformuchofthattimeIwas
nothometocelebrateouranniversary,orourkidsbirthdays.Wewaitedthreeandahalfyearstogetmar
riedandnineyearstohaveourfirstchild.
ThatcostlyPayPricetoActionmaynotbeforyou.Itisntformostpeople.Thatswhytherearesofew
TedTurnersandRossPerotsand,yes,MaryKayAshesinthisworld.Butandthisisimportantthats
allright.IfyouputintoactionjustsomeofthestrategiesIgiveyouinthisbook,youllbeinfinitelymore
successfulthanyouaretoday.And,bytheway,youllsavealotofmoneybynotbuyingmoretapesand
booksatfutureseminars.
AlotofpeopleItalktoassumeyouhavetobeincrediblyintelligentinordertobeincrediblysuccessful.
Imlivingproofyoudont.ButletssupposeforasecondyouhaveanIQof,say,
100.Thatsaverage.Forpurposesofthisexample,Imightbetakingsomeawayfromyou.Ontheother
hand,Imightgivingyoualittle.(ThosewhovespentalotoftimeseekingUniversalTruththrough
seminars,booksandtapes,andthosewhoaskmeobtusequestionsduring,seminarsprobablyhavewhatI
callaroomtemperatureIQ...acomfortable72.)
LetsalsopretendIvegota100IQaswell(althoughmyoldpalsfromschooldayswouldarguethepoint).
Cananyonehave10timesyourIQ?AsfarasIknow,thehighestIQseverrecordedwereinthe240range.
SoitsnotpossibleforanyonehavetentimesourIQorevenfivetimesforthatmatter.

Sohowinhelldopeoplemaketentimesmorethanyoumake?Howdopeoplemakeahundredora
thousandtimeswhatyoumakeiftheycanthaveahundredorathousandtimesourIQ?How?Illtellyou
how!Becausetheydreambiggerthanyou.Theirexpectationsarehigherthanyours.Thatshow.
Imoftenasked,ifIhadmylifetoliveoveragainwhatwouldIchange.Idonlychangeonething.Idset
mygoalshigher.Thatsright.Withallmymegasuccess,Idstillsetmygoalshigher.
Whataboutyou?Haveyousetgoalsthatallowyoutobeallyoucanbe?Ifnot,readingthisbookwillbe
anastonishingrevelation.Attheriskofoverstatement,readingthisbookcouldchangeyourlife.
Followingthesystemsandmethodologyinthechaptersaheadcouldchangethecourseofyourdestiny.I
saycouldbecauseyoumusttakeactiontochange.Changeisabsolutelyessential.Iwantyouto
understandrightnowthatdoingthesamethingsoverandover,likeyouvealwaysdonethem,and
expectingdifferentresults,isinsanity.
Youseethesehighperformanceindividuals,likemyself,thatIwillcontinuetoreferto,achievesuper
successbecausetheywantitmorethanyou.Theyforgefavorablecircumstancesbyusingthetwo
advantagesofhighperformancebusinesspeoplepracticedskillsandforceofgoodhabits.OrasJim
Ryun,theformerworldrecordholderinthemilesaid,Motivationgetsyoustarted;habitkeepsyou
going.Trustmeonthis.Intelligencehasnothingtodowithit.

TAKE SOME RISKS

Thesupersuccessfulalsohaveadifferentperspectiveonrisk.Theyunderstandthatriskisnecessaryto
grow.InmyseminarsIrefertotheQuantumLeap,anexplosive,geometricgrowthinyourcompanythat
merelymoresalesornewlocationscouldneverachieve.AQuantumLeaprequiresrisk.
Ifyourealreadyinbusiness,youunderstandrisk.Rememberwhenyoufirstgotstarted?Didnt
establishingthatbusinessrequirerisk?Doesntmarriagerequireanelementofrisk?Orraisingkids,or
buyinganewhome?Thenwhydosomanypeoplewhotakerisksinotherareasoftheirlivesshud
derattakingrisksingrowingtheirbusiness?Nomatterhowtightyourstrategyandhowsureofsuccess
youareonagivendeal,thespecterofrisklingersatyoursideuntilsignatures;areonpaperandthemoney
isinyourbank.Andpreferablyspent!
Ibelievethatifyourenottakingriskstogrowyourbusiness,itsbeguntowither.Ihateforsomeoneto
tellmeeverythingisrunningsmoothly.Bydefinition,Iknowtheirbusinessisnotgrowinganymoreand
probablydying.Theyhaveforgottenthatfromchaoscomesorder.
Somepeopletakeariskortwo,andfail,andretreatbeneaththeirshellofsafety.Failuredestroystheir
selfconfidence,sometimesfortherestoftheirlife.
In1955,attheheightoftheColdWar,everybodyhadatomicbombsontheirminds.Schoolkidswere
drilledtohideundertheirdeskssoa50megatonbombdetonateddowntownWouldmissthem.Myfather,
theL.A.policeman,wastalkedintoinvesting$10,000intheLucky13MiningCompany,anoutfitwith
uraniumminesinNevada.Itwasaconjob,ascam,andhelosthistengrand,whichin1955wasasmall
fortune.Butmaybemoredamagingtohimthanthefinancialloss,hewasdisgracedinfrontofhisfamily
andfriends.Laughedatforyearsafterward.
In1958,DadhadachancetobuyanundevelopedpieceoflandnorthwestofLosAngelesfor$3000the
intersectionofTopangaCanyonandVenturaBlvds.Allfourcorners!Heturneditdown.Nousebeing
madeafooloftwice,hemusthavefigured.Thenexttimethatpropertywassolditwentfor

$640,000.Then3.5million,then8million.Thelasttimewelooked,onecornersoldfor$12million!
DaddoesntliketodriveupinNorthwestL.A.aroundWoodlandHills,eventoday.Onefailuredrainedhis
resolvetoevertakeanotherrisk.

UNDERSTAND FAILURE
Thesupersuccessfulalsohaveadifferenttakeonfailure.Failureiswhathappenswhenyoudosomething.
Thegreatestsuccessesintheworldalsoexperiencedthegreatestfailures.Thealltimestrikeoutrecordin
majorleaguebaseballisheldbyBabeRuth.Butwedontrememberhimforhisstrikeouts.We
rememberhimforsettingahomerunrecordthatstoodfordecades.Noonecaresabouthisstrikeouts.The
pointishekeptswingingthedamnbat!Mostofusnevergetoutofthedugoutletaloneuptotheplate.
Thosepeoplenotonlywonderwhytheyneverhitahomerunandevenbegrudgethedeterminedhitters
whodo!
DonaldTrumphaslostbillionsinhisfinancialdeals.Butwhocares.Hehasmadebillionsmorewithhis
successfulventures,andhejustkeepsswingingthebat.AfterstumblingintotheNewWorld,Christopher
Columbusfailedinhissubsequentexplorationsanddiedapooranddisappointedman.ButonColumbus
Daydowecelebratehisdyingdestitute?Ofcoursenot.Wecelebratehissuccess.
ThisremindsmeofastoryaboutTomWatson,Sr.,founderofIBM,beingaskedbyayoungmanagement
trainee,Sir,howdoIgettothetopofthemanagementladderhere?Watsonrepliedimmediately,
Doubleyourfailurerate,son.Doubleyourfailurerate.Hispointwas,ofcourse,thatmorefailures
couldonlyresultfrommoretries,moreinitiative,morerisktakingalltheactionsrequiredforgrowth.
MostofThomasEdisonsexperimentsfailedmiserablythousandsofthem.Hethoughtdirectelectrical
currentwastheanswertolightingtheworld,andthatalternatingcurrentwasapassingfad.Hewaswrong.
Andnobodycares.Instead,wereindebtedtoEdisonsgeniusandhisdeterminationwheneverweturnona
lightbulborhearrecordedmusic,watchafilm.
Forthesupersuccessful,failureisavaluablelesson.Itsaroadnottotakeagain,oratleastunderthesame
conditions.Andthentheymoveon.Failureisnothingmorethantesting.AsEdisonsaid,Successis99%
perspirationand1%inspiration.Tothehighperformanceperson,FearisFalseExpectations
AppearingReal.
Thesurefireformulaforfailure?Trytopleaseeverybody.Thatsthebiggestreasonmostpeoplenever
achievesuccess.Theytrytokeepeverybodyhappy.Asaresult,theyfailandthepeopletheyweretryingto
pleasedontgiveadamn.Insteadoflisteningtoeverybodyaroundthem,theyshouldhaveconsulted
withinthemselves.Theyshouldhavetrustedtheirinstincts.Theyshouldhavelistenedtotheirintuition.

USE YOUR INTUITION

Intuitionplaysastrongroleinthedecisionmakingprocessofahighperformer.Overtheyears,women
havetriedtoterritorializeintuition.Womensintuitionisagiven,butwhataboutmensintuition.I
thinkintuitioniswhatwecallinstinctinanimals,aprimalsurvivalskill.Allofushaveasense,agutfeel
aboutsituationsaffectingourbestinterests.Usuallywerunintoproblemswhenweignoreourintuition.

INTUITION IS ALMOST ALWAYS RIGHT!

Nowadaysthetyrannyofcomputershasunderminedourrelianceonintuition.WeLotus123thingsto
death.Supposeyoureaguyatapartyandyoumeetanattractivewoman.Hersmileseems,well,morethan

friendly.Shetouchesyoualot,innocently.Butyouknowsheshot.Youdontneedtorunbacktoyour
officeandLotus123it.Youdonthavetothinkaboutit.Youknow.Businessismuchthesame.But
conventionalwisdomdictatesweovercomplicateissuesbecause,afterall,ourworldisverycomplicated
now.Ipersonallybelievethepersonalcomputeristhesinglebiggestdrawbacktobeingahighperformance
entrepreneur.Imnotcomputerliterateandproudofit!

NEVER LOOK BACK

Onemoreprerequisiteforsupersuccess.Thehighperformancepersonneverlooksback.Doyouknows
someonewhosuffersfromterminalbuyersremorse?Thatindividualshopsforanewcar,newhome,new
dressornewanythingandthenmakesapurchase.Thenextday,heorshebeginstorevisitallthereasons
theitemunpurchasedwasabetterbuy.Soontheyremiserable.Iftheycan,theyreturntheitemfora
refund,andstartthesametorturousshoppingprocessoveragain.Theyllneverbesatisfiedbecausethey
donthaveconfidenceintheirabilitytomakeadecision.Ortheyponderwhatotherswillthink.Doyou
thinkBillGates,founderofMicrosoft,careswhatothersthink?Ofcoursenot.
Bycontrast,thehighperformancepersonsuchasmyselfmeasurestherisks,makesthedecision,takes
actionand
neverthinks,Well,maybeIshouldhavedonethisorthat.MaybeImadeamistake.Asahigh
performanceperson,youhavetheconfidenceinyourjudgmenttostandbywhateverdecisionyoumake.
Andyouvegotmoretodothansecondguessyourself.Youvegototherimportantdecisionssoyou
moveon.Withoutalookback.Ioftensay,ImaybewrongbutImneverindoubt.HowelsecouldIhave
madethose55,000businessdecisions!
Risk.Fearoffailure.Primalintuition.ThesacrificeofPayPricetoAction.Indifferencetowhatothers
think.Avoidanceofconventionalwisdom.Andnolookingback.Aswepreparetolaunchintothetactics
andstrategiesofthehighperformers,youmayhavealreadyfiguredoutthisisnotgoingtobeacomfy
driftthroughmainstreamthinking.LiketheysayinTexas,whereIlearnedtheoilbusiness,thisbookis
writtenforthosewhowanttohuntwiththebigdogspeeinthetallgrass!
Supersuccessisnotforthewishywashy.Victoryinbusiness,likewar,comestothetoughestsonofa
bitchinthevalley.Icannotthinkofasinglehighperformancesuccesswhoistouchyfeely.Iftheyexist,
Ivenevermetone.Highperformersarethegladiatorsoftheglasstowers.Theyretough,theytakeaction,
butnevertakeprisoners.
Theymakemistakesandneverlookbackandtheymakealotofmoney.
IdontcareifIhavetodrag,push,slap,kickorcajoleyoutosupersuccess.Youwillnotnecessarilylike
me,butIdontgiveadamn.WhatIdogiveadamnaboutismakingyouasupersuccess,andhelpingyou
makeenormoussumsofmoney.Ifyoureinterested,wellgetdowntospecificssoonenough.Butfirstyou
needtounderstandwhoIam,soyouknowDanPeahasthecredentialstokickyourapathyintoactionfor
thenext12chapters.