FUNDAMENTALS OF

RETAIL-I
Redo Internal
Semester-1
Submitted to-Payal Ratra Mam

Submitted by-Kumar Abhijeet(DFMRM-05)

Ashima Singh(DFMRM-05)

PRESENTATION ON
FOOTWEAR

MOON WALK

.catch the new way of styling

COMPANY PROFILE
Name- Moon Walk
Estb.- 2011
Mission- To provide comfortable fashion oriented
shoes & footwear.
Vision- To become a reputed Footwear brand of
India.

DIRECT COMPETITORS
Nike

Reebok

Woodland
Adidas
Puma

Sparx
Lotto

TARGET MARKET
ege
l
l
o
C
ent
d
u
t
s
s

High
elite
class
Working
class

PRODUCT LINE
Meant for:
Kids
Mens:
Formals
Casuals
Lifestyle
Women
Formals
Casuals
Lifestyle

KIDS
Shoes(Rs.599-999)

Floaters(Rs.299-599)
Slippers(Rs.299-599)

MENS
Formals(Rs.1999-3999)
Shoes
Casuals(Rs.1999-2999)
Boots
Floaters
Sports shoes
Slippers
Lifestyle(Rs.1599-2599)

WOMENS
Formals(Rs.1999-3999)
Coat shoes
Bellies
Casuals(Rs.1999-2999)
Floaters
Ballerinas
Slippers
Lifestyle(Rs.1599-2599)

Place

GREAT INDIA PLACE,NOIDA

STAFFING
Only a single floor:
4 sales person.
1 Manager & 2 cashiers on the cash counter.
1 guard on entrance.
3 Cleaning & maintenance staff.

OPENING DAY ATTRACTIONS

To do the honor's we have John Abraham &
Bipasha Basu as our brand ambassadors
on the opening Day of our
showroom.

We will provide special

offers for the customers
like gift vouchers,
refreshments etc.

THANK YOU