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    Careers in Marketing

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    Nipun Marya
    This document provides an overview of careers in marketing and the skills needed to succeed in various marketing roles. It discusses how marketing is evolving from one-way mass communication to more personalized engagement through multiple tools and channels. It outlines the many opportunities in marketing across different industries and sectors. These roles include public relations, digital marketing, market research, content marketing, social media marketing, and more. Finally, it lists qualities and skills that make great marketers such as being creative, analytical, ambitious, and having business acumen, communication skills, and the ability to influence others.

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    Careers in Marketing

    Uploaded by

    Nipun Marya
    15 views33 pages
    This document provides an overview of careers in marketing and the skills needed to succeed in various marketing roles. It discusses how marketing is evolving from one-way mass communication to more personalized engagement through multiple tools and channels. It outlines the many opportunities in marketing across different industries and sectors. These roles include public relations, digital marketing, market research, content marketing, social media marketing, and more. Finally, it lists qualities and skills that make great marketers such as being creative, analytical, ambitious, and having business acumen, communication skills, and the ability to influence others.

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    This document provides an overview of careers in marketing and the skills needed to succeed in various marketing roles. It discusses how marketing is evolving from one-way mass communication to more personalized engagement through multiple tools and channels. It outlines the many opportunities in marketing across different industries and sectors. These roles include public relations, digital marketing, market research, content marketing, social media marketing, and more. Finally, it lists qualities and skills that make great marketers such as being creative, analytical, ambitious, and having business acumen, communication skills, and the ability to influence others.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    15 views33 pages

    Careers in Marketing

    Uploaded by

    Nipun Marya
    This document provides an overview of careers in marketing and the skills needed to succeed in various marketing roles. It discusses how marketing is evolving from one-way mass communication to more personalized engagement through multiple tools and channels. It outlines the many opportunities in marketing across different industries and sectors. These roles include public relations, digital marketing, market research, content marketing, social media marketing, and more. Finally, it lists qualities and skills that make great marketers such as being creative, analytical, ambitious, and having business acumen, communication skills, and the ability to influence others.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 33

    Careers in Marketing

    Cannes 2013

    PROBLEM?

    adoption how will the adopted child


    be?

    falling sex ratio

    listening to sports on radio

    strong coffee

    racism

    SOLUTION

    COMMUNICATION

    Honda Cadbury

    VWHappydent

    What can be used to influence you?


    Product

    Product

    Marketin
    g

    Place
    People

    Promotio
    n

    Advocacy

    Content

    Social

    Price

    Proof

    Direct

    Advertising

    Branding

    Public Relations

    Digital

    Marketing is continually
    evolving

    Everyone used to be the same


    One message to many.

    Now its all about personal


    relationships
    many messages to one

    g many tools and channels to engag

    Humour

    Contextual

    Evolution

    Innovation

    Influence

    P2P Influence

    Marketing.
    What opportunities are

    You can market to business or


    consumers, in different sectors, for
    different sized organisations

    In many, many different marketing


    roles
    Public
    Relations

    Digital
    Marketing

    Market
    Research

    Content
    Marketing

    Marketing
    Communicati
    ons

    Analytics

    Social
    Marketing

    Channel
    Marketing

    Customer
    Advocacy

    Field
    Marketing

    Advertising

    Social
    Marketing

    Marketing.
    What skills & qualities do

    Many skills & qualities make great


    marketing people
    Tenaciou
    s

    Team
    player
    Numerat
    e

    Creative

    Organisat
    ion

    Driven
    Imaginati
    ve

    Business
    Acumen

    Technolo
    gy

    Analytical

    Inquisitive

    Common
    sense

    Writing

    Ambitiou
    s
    Communica
    tion
    Influenc
    er

    PURCHASE

    LOYALTY

    A toy company has been experiencing


    decline sales for the last two seasons.
    Research suggests that introducing several
    new product lines is the solution. Develop
    a marketing strategy for the company's
    largest product line, including pricing,
    product packing, etc.

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