STRATEGIC MANAGEMENT & BUSINESS POLICY

13TH EDITION
By : THOMAS L. WHEELEN dan J. DAVID HUNGER

Brief Contents
PART ONE Introduction to Strategic Management and Business Policy
Chapter 1 Basic Concepts of Strategic Management
Chapter 2 Corporate Governance
Chapter 3 Social Responsibility and Ethics in Strategic Management

49
50
90
118

PART TWO Scanning the Environment

Chapter 4 Environmental Scanning and Industry Analysis
Chapter 5 Internal Scanning : Organizational Analysis

141
142
184

PART THREE Strategy Formulation

Chapter 6 Strategy Formulation : Situation Analysis and Business Strategy
Chapter 7 Strategy Formulation : Corporate Strategy
Chapter 8 Strategy Formulation : Functional Strategy and Strategic Choice

221
222
252
284

PART FOUR Strategy Implementation and Control

Chapter 9 Strategy Implementation : Organizing for Action
Chapter 10 Strategy Implementation : Staffing and Directing
Chapter 11 Evaluation and Control

317
318
348
376