BUI 1: TNG QUAN V SEO WEBSITE

Ni Dung Bi Hc:
1. Tng quan v Seo website, xu hng Seo 2014.
2. Phn bit Seo & Google Adwords. Seo & Adwords trong 1 chin dch marketing online.
3. Cch thc Search Engine hot ng. SE xp hng website ca bn nh th no?
4. Gii thch cc thut ng SEO.
5. Cu trc website chun SEO thn thin vi Search Engine.
6. Hng dn to v ti u website min ph vi Blogspot.
7. Ci t addon: Seo Quake, Mozbar, Nodofollow...
1. C ch hot ng ca cng c tm kim.
Mt s tht c bn u tin m bn cn bit l cng c tm kim ca Google khng phi l con
ngi. Chnh v th s c s khc nhau gia con ngi v cng c tm kim trong vic nh gi ni
dung ca mt trang web. Mc d cng c tm kim c trang b cc cng ngh rt hin i tuy
nhin n vn khng thng minh c th cm nhn c v p ca mt mu thit k, thng
thc m thanh hoc thy c chuyn ng ca mt video no . V vy khi cng c tm kim thu
thp d liu ca trang web n ch nhn vo cc vn bn c th c gng hiu c trang web ny
ang mun ni v vn g.

Cng C Tm Kim Gm 3 B Phn Chnh:

Robot (Google Bot) B thu thp thng tin
Robot c bit n di nhiu tn gi khc nhau: spider, bot, crawler, hoc web worm,V bn
cht robot ch l mt chng trnh duyt v thu thp thng tin t cc website trn mng, n t ng
duyt qua cc cu trc siu lin kt v tr v cc danh mc kt qu ca cng c tm kim. Robot
thng c v vi hnh nh con nhn v n t ng di chuyn trn internet thng qua cc lin kt v
internet chnh l mng nhn ca n.
Index - B Phn Lp Ch Mc
H thng lp ch mc trong cc cng c tm kim thc hin vic phn tch, chn la v lu tr nhng
thng tin cn thit (thng qua cc t kho hay cm t kho) mt cch nhanh chng v chnh xc t
nhng d liu m Robot thu c.
B Phn X LTnh Ton
y l qu trnh tnh ton ca Google nhm cung cp cc kt qu cho ngi tm kim. Theo thng
k, Google s dng hn 200 yu t xp hng trang web. Cc yu t ny c tm quan trng khc
nhau, tuy nhin mt trong nhng yu t quan trng nht xp hng l da trn cht lng ni
dung v cht lng ca nhng lin kt n trang web ca bn.
==> Xem chi tit v 200 yu t Google xp hng website ti: http://seo.edu.vn/tu-hoc-seo/cong-bo200-yeu-to-google-xep-hang-tu-khoa-p1-497

C Ch Hot ng Ca Google Spider

- u tin Google Spider s ly danh sch cc my ch v trang web ph bin. Sau n s bt u
tm kim vi mt site bt k, n nh ch mc cc t kha trn trang v theo cc lin kt (link) tm
thy bn trong trang web ny. Khi Spider xem xt cc trang web (nh dng HTML), n lu : Cc
t bn trong trang web & ni n tm thy cc t .

V d: Cc t xut hin trong cc th tiu , th miu t. n nhn nh y l phn quan trng c

lin quan n s tm kim ca ngi dng sau ny.
V th i vi mi website Google n s c nhiu phng php index li ch mc, lit k li cc
t kha chnh. Nhng d dng cch no th Google cng lun c gng lm cho h thng tm kim
din ra nhanh hn ngi dng c th tm kim hiu qu hn hoc c hai.
- K Google s xy dng ch mc:
Xy dng ch mc s gip cho cc thng tin c tm thy mt cch nhanh chng. Sau khi tm thng
tin trn trang web, Google Spider nhn ra rng vic tm km thng tin trn website l mt qu trnh
khng bao gi kt thc bi v cc qun tr trang web lun thay i thng tin, cp nht thng
tin trn website v iu c ngha rng Spider s lun phi thc hin nhim v thu thp d
liu.
Gi s website ca bn lm v ngnh du lch n s lu cc ch mc trn website ca bn vo
ngnh du lch Nu site bn lm v ca nhc, n s lu cc ch mc trn web bn vo ngnh ca nhc.
X l v tnh ton:
- Sau khi lp ch mc Google s x l, tnh ton v m ha thng tin lu tr trong c s d liu.
V khi c mt truy vn tm kim th h thng s tr v cc kt qu c cha ni dung hu ch tng
ng vi cc truy vn tm kim ca ngi dng.
==> Vic hiu r c ch tm kim ca Google s gip cho cc Seoer thm nhiu k nng c th
ti u website thn thin vi Google nhm mc ch a trang web c th hng cao hn.
2. Cc Thut Ng Seo C Bn
CRO: (Conversion Rate Optimization) ti u ha t l chuyn i, bin khch truy cp website
thnh khch hng tim nng cho doanh nghip.
CTR: T l nhp chut chia cho s ln hin th. V d: nu bn c 5 nhp chut v 1.000 hin th,
th CTR ca bn l 0,5%.
PR: Pagerank ch s ca Google cho bit mc quan trng ca mt trang ni dung.
DA: Domain Authority Ch s cho bit mc uy tn v sc mnh ca mt website do cng ty
Seomoz a ra.
Robots.txt File iu hng v a ra mnh lnh cho cc bot ca my tm kim.
Indexing Ch vic mt trang ni dung c my tm kim a vo h thng ca n (nh ch
mc) v s hin th khi c tm kim.
Onpage SEO Cc yu t v Seo c thc hin trn website.
Offpage SEO Cc yu t v SEO c thc hin ngoi phm vi website (ch vic xy dng
backlink).
Backlink lin kt t mt trang ni dung (website) tr ti mt trang ni dung (website) khc.

Internal link Ch cc lin kt gia cc trang (bi vit) bn trong mt website.

External link External link l nhng lin kt tr ra ngoi khng nm cng mt domain.
Anchor text phn ch dng gn lin kt t trang ny ti trang khc.
Alt th m t d phng cho nh.
Meta Descripton: Th m t ca website.
Tittle: Th tiu ca website.
404 m HTTP t server cho bit trang ni dung ang c yu cu khng h tn ti.
Rich Snippets cc thng tin b sung cho cc kt qu trn trang tm kim. Mc ch lm ni bt
kt qu tm kim, gip tng CTR cho website.
Sitemap S ca website gip cho ngi dng + Spider hiu c cp trc ca website v d
dng di chuyn bn trong website
RSS hnh thc cp nht tin tc ngay lp tc khi c tin tc mi.
Domain Age tui ca mt tn min.
Domain keywords tn min cha chnh xc t kha cn SEO.
3. Cu Trc Website Chun Seo Thn Thin Vi Search Engine.
S dng chun W3C khi thit k trang web: W3C trong thit k website l mt h thng cc tiu
ch nh gi website da trn cc chun mc lin quan n HTML, XHTML, SMIL, MathML, CSS
Vic ng dng cc tiu chun W3C em li cho bn cc li ch sau khi thit k website.
- Website ca bn s thn thin hn vi cc Search Engine c bit l google spider.
- Website ca bn c h tr tt trn nhiu trnh duyt, bn khng mt nhiu thi gian chnh sa
v ti u ha cho tng trnh duyt.
- Tc load trang nhanh.
- Tng thch vi mi trnh duyt.
S dng cc th Heading: Cc th ny c s dng cho phn tiu chnh hoc tiu ph nhm
ni bt vn m bn cn lu n ngi c v SE. Code: <h1>data</h1>
To sitemap cha lin kt n cc trang ni dung trn website. N cho php ngi dng c th d
dng tm kim v truy cp n ni dung m h cn.
To cc ch mc hng dn (breadcumb): Mc ch cho php ngi dng d dng quay li cc ch
mc mt cch d dng.

S dng Breadcrumb: Breadcrumb l tp hp cc ng link phn cp gip ngi dng c th bit

c mnh ang trang no v t c th di chuyn thun li t trang ny trang khc trong 1
website. Nu mt website c cu trc phc tp m li khng c Breadcrumb th ngi dng d lm
vo tnh trng: Khng bit mnh ang trang no, mc no???
VD v breadcrumb: http://vseo.vn/kien-thuc-seo/seo-onpgae/toi-uu-hinh-anh-70.html
Dng nh dng ch cho phn lin kt header v footer thay v dng hnh nh.
Hn ch vic s dng table trong html. c bit l cc table lng table.
To RSS feed cho ni dung website.
To trang 404 cho cc lin kt khng tm thy.
Cho php thay i th meta v title ng vi mi bi post.
S dng cu trc url thn thin i vi cc lin kt v phn tch mi t bng du tr "" hoc gch
di "_"
Chn tn min c tnh lin quan cao n ni dung website. C th cha mt vi t kha chnh ca
website.
Thng xuyn cp nht ni dung cho website.
Thm hnh nh ni dung hp dn hn. t cc thuc tnh nh title v alt vo hnh nh s gip
cho SE nh gi cao cho ni dung website ca bn v t kha lin quan i vi hnh nh.
Khng Spam t kha.
Hn ch vic dng flash hoc tt hn l khng dng flash v SE khng th nhn bit c.
t link v cc trang tc gi, trang phn tch c tnh uy tnh cao. iu ny s gip cho bi vit ca
bn c tnh thuyt phc v tin tng cao.
To mc chia s bi vit n cc mng x hi bng cch to ra cc nt chia s.
Ti u hin th trang web trn cc thit b di ng.
S dng cc Anchortext iu hng ngi dng v SE.
4. To V Ti u Website Vi Blogspot.
4.1. Tm hiu v Blogspot.
- Blogspot hin nay mt trong nhng nn tng blog min ph tt nht c s dng rng ri v ph
bin. l l do ti sao m Blogspot v ang c nhiu Seoer s dng n phc v cho cng
vic y Keyword ln Top.
- Blogspot l con ca Google, v th bn hon ton c th s dng chnh ti khon Gmail to
v qun tr blog.

4.2. To v ti u ha Blog Spot

4.2.1. To Blogspot.
Bc 1: Truy cp v to blog mi.
- Truy cp vo link sau: http://www.blogger.com.
- ng nhp ti khon Gmail.
- Chn Blog mi (Blog the new).
- Giao din hin ra nh sau:
t tn Blog sao cho
hp dn v cha t
kha l tt nht

a ch Blog
ngn v cha t
kha l tt nht

Ty chn
theme cho
blog

Bc 2: t tn Blogspot
-

t tn Blog sao cho d nh v cha t kha l tt nht.

a ch Blog ngn v cha t kha l tt nht.

Chn Theme cho Blog.

Click To blog!

Giao din qun tr blogspot hon ton bng ting Vit, cc bn c th d dng tm hiu tng
mc qun tr mt.

4.2.2. Ti u ha Blogspot
4.2.2.1. Thay i Title ca Blogspot
- T trang Qun tr Mu Chnh sa HTML

- Mc nh Blogspot ch hin th Title ca blog trn tt c cc trang hoc bi vit.

<title><data:blog.pagetitle/></title>
- Nu mun ly Title theo tng bi vit hoc trang th thay on code trn bng on code di
y:

<b:if cond='data:blog.pageType ==
&quot;index&quot;'>
<title>
<data:blog.pageTitle/>
</title>
<b:else/>
<title>
<data:blog.pageName/>
</title>
</b:if>
- Sau chn Lu mu.
(*) Lu : C th dng c php Ctrl+F tm on code mnh cn nhanh nht.
4.2.2.2. Chn thm th Meta Keyword v Meta Description
Mc nh th blogspot cha c th Meta keywords v Meta Description nn ta phi lm th
cng bng cch chn on code sau nm gia cp th <HEAD></HEAD>
<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.pageTitle/></title>
<meta content='Nhp m t chnh ca blog' name='description'/>
<meta content='Nhp t kha chnh ca blog' name='keywords'/>
<b:else/>
<title><data:blog.pageName/> - <data:blog.title/></title>
<meta expr:content='data:blog.pageName + &quot;.
Nhp m t chnh ca blog&quot;' name='description'/>
<meta expr:content='data:blog.pageName + &quot;,
Nhp t kha chnh ca blog&quot;' name='keywords'/>
</b:if>

- Thay cc dng mu xanh trong on m trn.

- Chn Lu mu hon thnh

4.2.2.3. Ti u ha URL thn thin

- im hn ch trong URL ca blogspot l hin th khng ht cc k t hay tiu qu di s b
ct ngn t ng. Vy lm sao ti u c url thn thin?
Cch 1:
- Khi vit mt bi mi, ban u ta tiu khng du vi s k t va khng b rt ngn
URL v mt k t, sau xut bn bi vit v quay li chnh sa tiu tr thnh c du.
Cch 2:
- Khi ng bi ti phn ci t bi ng Lin kt c nh Lin kt c nh ty chnh
in URL ti u vo(vit khng du v cch nhau bi du (-)

4.2.2.4. Thm m t tm kim cho bi vit.

- Thm on code sau vo trong gia cp th <HEAD></HEAD>

<b:if cond='data:blog.metaDescription != &quot;&quot;'>

<meta expr:content='data:blog.metaDescription'
name='description'/>
</b:if>

- Click chn Setting >> Search preferences tm n Custom robots header tags tick "Yes" sau
lu li. Ty chnh ci t Search Description nh hnh bn di.

Vinamax Vietnam Joint-Stock Company

Mobile:+84-466710888 +84-973213224
Website: www.vinamax.com.vn / Email: hotro@vinamax.com.vn
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