Ola SCM

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Presentation on

LA cab

PRESENTED TO,
PRESENTED BY,
ARUDRA NERELLA
RAJAT SINGH-15044

3 Dec 2010
CEO: BHAVISH AGGARWAL

1st Step: Mumbai


2nd Step: Bangalore
102 Indian cities
25 million customers
350000+ vehicles
1 million booking /day
7000 employees

CONTENTS:
INTRODUCTION
BUSINESS MODEL OF OLA
HOW ON -DEMAND CABS WORK
FLOW OF INFORMATION TAKES PLACE IN OLA
FARE CHARGES OF OLA CAB
SURGE PRICING

Cab aggregation platform provider


It was founded on 3 December 2010 by BHAVISH
AGGARWAL(currently CEO),ANKIT BHATI (CTO) and owner ANI
technologies
Ola started as an online cab aggregator in Mumbai, now based out
ofBangaloreand is among the fastest growing businesses in India
It is present in 102 INDIAN cities, over 25 million customers,
350,000+ vehicles (Counting autos, Government registered taxis,
yellow Cabs, etc.) Over 1 million booking Requests/day.
No of employees- 7000(2015), Slogan- chaloniklo, web
-www.olacabs.com
ACQUISITIONS TURNOVER

Mission : a marketplace for all types of cabs and car


rentals.
Vision : We are a young and energetic company based
in Mumbai. Nothing excites us more than using
technology to bring the sameefficiency and
customer experience to the car rental
industrythat you expect from flights!
Goals : short-term goals include improving the rental
cabs system in India.

BUSINESS MODEL OF OLA

HOW ON-DEMAND CABS


WORK

FLOW OF INFORMATION TAKES PLACE IN OLA.

FARE OF OLA CAB IN MAJOR CITIES

FARE OF OLA CAB IN GWALIOR


In Gwalior first 2km fare is 49 Rs. after that 13
Rs/km.
Waiting time is rs 1/minute.

SURGE PRICING IN DELHI- ODD/EVEN RULES


SURGE pricing comes into effect when taxi demand is higher than
the driver around you.
Companies saw odd/even rule as a profit for business.

In DELHI, Government approved fare rates can


charged Rs12.50/km, while Non AC and AC
kaali/peeli taxies fares are Rs14-16/km and
OLA used to charge 5 times than the
government fares.
After this GOVERNMENT has taken strict action,
including permit cancellation impounding
vehicles, to be taken against taxies which
charge rates more than the government
prescribed rate.

A
combined
work of
ARUDRA
RAJAT
SINGH
RAVI SINGH

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