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  • Methodology For Assignment # 2: Preface (Success or Failure of ABC Product/Brand/Firm)

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    This document outlines the methodology for analyzing the success or failure of an ABC product, brand, or firm. It involves examining the company's history, objectives, structure, retail format, products, competitors, market share, marketing strategy, advertising strategy, supply chain design, demand analysis, forecasting, procurement, inventory management, production, warehousing, automation use, vendor management, demand management, order fulfillment, manufacturing flow, product R&D, customer service, future outlook, supply chain strengths and weaknesses, and providing conclusions and recommendations.

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    This document outlines the methodology for analyzing the success or failure of an ABC product, brand, or firm. It involves examining the company's history, objectives, structure, retail format, products, competitors, market share, marketing strategy, advertising strategy, supply chain design, demand analysis, forecasting, procurement, inventory management, production, warehousing, automation use, vendor management, demand management, order fulfillment, manufacturing flow, product R&D, customer service, future outlook, supply chain strengths and weaknesses, and providing conclusions and recommendations.

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    14 views1 page

    Methodology For Assignment # 2: Preface (Success or Failure of ABC Product/Brand/Firm)

    Uploaded by

    talhaqm
    This document outlines the methodology for analyzing the success or failure of an ABC product, brand, or firm. It involves examining the company's history, objectives, structure, retail format, products, competitors, market share, marketing strategy, advertising strategy, supply chain design, demand analysis, forecasting, procurement, inventory management, production, warehousing, automation use, vendor management, demand management, order fulfillment, manufacturing flow, product R&D, customer service, future outlook, supply chain strengths and weaknesses, and providing conclusions and recommendations.

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    Methodology for Assignment # 2

    Preface (Success or Failure of ABC Product/Brand/Firm)


    1. Introduction and History
    2. Objective/Mission
    3. Firm Structure
    4. Retail Format/ Merchandising & Offered Products
    5. Competitors
    6. Market Share/ Position
    7. Marketing Strategy, Brand Image, Positioning, Retail Marketing Mix
    8. Advertisement Strategy

    9. Supply Chain Design/ Structure


    a. Demand Analysis
    b. Forecasting
    c. Procurement (techniques, Markets, Sources, Suppliers)
    d. Inbound Inventory Mgt
    e. Outbound Inventory Mgt
    f. Production/Manufacturing
    g. Warehousing Mgt
    h. Automation, use of IT/advance tools

    Interaction/ Impact of ABC Brand/Products Supply Chain on following:10. Vendor Mgt


    11. Demand Mgt
    12. Order Fulfillment
    13. Manufacturing Flow Mgt
    14. Product Research & Development
    15. Customer Service
    16. Future Outlook of Product/Brand/Firm
    17. Strengths or weaknesses of their SC
    18. Conclusion
    19. Recommendations

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