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Local Advertising: Chapter Objectives
Local Advertising: Chapter Objectives
Local Advertising: Chapter Objectives
Chapter Objectives
After studying this chapter, you will be able to
1. Explain why local advertising is Important
2. Types of Local Advertisement
3. Describe three common objectives and six common formates used in local retail
advertisement
4. Identify four common objectives of local business advertising
5. Highlight the two basic objectives of political advertising
6. Discuss the use of local media for local advertising