SUMMER TRAINNING REPORT ON

AWARENESS SCHEME AND SALES PROMOTATION

SUMMER TRAINNING REPORT ON

AWARENESS SCHEME AND SALES PROMOTATION

SUBMITTED BY
KAUSHAL V. HIRPARA
MBA 3rd SEM

GUIDED BY
MR.ASHISH KANJARIA
Assistant professor

ACADEMIC YEAR

2010-2012

SUBMITTED TO
K.N.V. INSTITUTE OF BUSINESS MANAGEMENT
RAJKOT

AFFILIATED TO
GUJARAT TECHNOLOGICAL UNIVERSITY
AHMEDABAD

HISTORY OF THE COMPANY

In 1976 Bhikhubhai, chandubhai, and kanubhai virani supplying wafers
and namkeen of local brands to the patrons of Astron cinema, Rajkot. Due to
short supply of the product they decided to make their own product line.
In 1982 company establish semi-automatic plan near vad-vajdi, kalwad

road, Rajkot .
Capacity of production at beginning 200kg per hour and current capacity

is 1000-1200kg per hour.

Plant cover 85000sq.m. area in the outskirts of the Rajkot city.

VISION OF COMPANY

vision of the company is that they make at

least one product for every occasion is a clear
cut vision of Balaji Group. This vision meets the
buying capacity of an average Indian and it also
reflects the motto to the provide best Quality
product line.
The

PRODUCT LIST
1. POTATO SALTED WAFERS
2. MASALA POTATO WAFERS
3. TOMATO MASTI
4. CHAT CHASKA
5. CREM ONION
6. MASALA DHOOM
7. BANANA MARI WAFERS
8. BANANA MASALA WAFERS
9. FARALI CHEVDO
10. RAJVADI CHEVDO
11. RATLAMI SEV
12. SING BHUJIYA
13. SING BHUJIYA NIMBU
14. MUNG DAL
15. CHANA DAL

16. MASALA SING

17. THIKA MITHA MIX
18. KHATTA MITHA MIX
19. GATHIYA
20. CHATAKA PATAKA CHINSE
21. MASALA MASTI
22. TANGI TOMATO
23. WHEELOS
24. MASALA KHAKHARA
25. METHI KHAKHARA
26. PLAIN KHAKHARA
27. JEERA KHAKHARA
28. ALU SEV
29. VATANA

THE COMPETITORS OF BALAJI

Kurkure
Lays
Lehar
Uncle chips
Atop
Oreva
Shriji
Suraj
Krutika
Jalaram

DEPARTMENT OF COMPANY

PRODUCTION DEPARTMENT
MARKETING DEPARTMEN
HUMANRESOURCE DEPARTMENT

Production Department

Production planning & control

Production capacity
Packing department

Marketing Department

Channel of distribution

Manufacture>Distributor>Dealer>Retailer>consumer
Marketing mix

Product
Price
Place
Promotion

Human Resource Department

Recruitment and selection

Human resource information system
Wage and salary administration
Training and development
Employee benefits and services

SWOT ANALYSIS

S Strength

W- Weakness

O- Opportunity

T- Threats

STATEMENT OF THE PROBLEM

To find out consumer and shopkeeper awareness and sales promotion
of balajis khakhara and product development and to know about share of
balajis khakhra.

OBJECTIVES OF RESEARCH

To extend knowledge
To know market share of product
To know consumer and storekeeper aware or about balajis khakhra.

Conclusion is derived by oneself (Decision Maker)

Sample size is only 60 stores and 100 consumer, which may not represent the overall population.
Sampling technique used is Random stratified convenient sampling; it may result in personal bias.
Lacks of advanced scientific techniques for analysis and interpretation.
Even the respondents may give biased answers.
Results derived for Rajkot city only.
Resource and cost constraints
Others

Conclusion is derived by oneself (Decision Maker)

Sample size is only 60 stores and 100 consumer, which may not represent the overall population.
Sampling technique used is Random stratified convenient sampling; it may result in personal bias.
Lacks of advanced scientific techniques for analysis and interpretation.
Even the respondents may give biased answers.
Results derived for Rajkot city only.
Resource and cost constraints
Others

LIMITATION OF THE STUDY

Conclusion is derived by oneself (Decision Maker)

Sample size is only 60 stores and 100 consumer, which may

not

represent the overall population.

Time limit
Result derived for Rajkot city only.

SCOPE OF THE STUDY

Awareness of product consumer as well as storekeeper

Brand preference of Balaji Wafers Pvt Ltd
Consumer Buying behavior
Product development
To launch more healthy product

REVIEW OF LITERATURE
A title Business Research Methodology written by J.K. Sachdeva,
published by Himalaya publishing house in the year 2008, 1st edition.
A title Business Research methods written by ALAN BRYMAN AND EMMA
BELL. Published by Oxford University in the year 2003 1st edition.
A title Research methodology, methods and techniques, written by C. R
Kothari published by new age international publisher in the year 2007 2 nd
edition.
A title Marketing Management written by ARUN KUMAR and
N.MEENAKSHI published by vikash publishing house private limited in the year
2010 5th edition.

Research
Methodology

Sample design

Sample size of consumer:- 100 [Racecos ground]

Sample size of storekeeper:- 60 [15 Different area of Rajkot city]

SOURCE OF DATA

Primary Data
Survey of 2010-11
Observation

Secondary Data
Previous survey of 2009-10
Websites

ANALYSIS
AND
INTERPRETATION

COMPARISION BETWEEN ORDERS OF 2009-10 TO

2010-11

Orders
200
150
100
50

169
100

0
2009-2010

2010-2011

Storekeeper Awareness Ratio

Awareness

2010-2011

aware
Not aware

30
70

MARKET SHARE OF BALAJIS KHAKHARA WITH

OTHER COMPETITIORS IN 2010-11

market share

10%
20%

40%

30%

shreeji
suraj
balaji
other

FINDINGS

65% consumer aware and 35% not aware of balajis khakhra.

70% storekeeper aware and remaining are not aware about balajis

khakhra.
69% sales increase in the 2010 compare to 2009.
Market share of the Balajis khakhra is 20%, 30% share is suraj

khakhra and share of sheerji is 40% and remaining part is other

Suggestion

Company should provide better service to the storekeeper for more

sales
Balaji wafers should produce health related food products because of

future demand and people becoming more health conscious.

Company should gives replacement guarantee for sales increase.
Market share of the product is not good so gives more advertisement.

RESEARCH CONCLUSION
Conclusion of the research is that awareness of product , sales and
market share of the product compare to previous year. But compare to
competitors market share is not good.

BIBLIOGRAPHY

BOOKS
Ashwathappa, Personnel Management, 3 rd edition.
Philip Kotler, Marketing Management, 11th edition, Pearson education Asia

Publication.
Walker, Boyed, Mullins, Larrenche, Marketing Strategy, 4 th edition, Tata
McGraw hill publications.
Thompson and Stickland, Strategic Management 13 th edition, Tata
McGraw-Hill publications.
DOCUMENTS, RECORDS & STATEMENT OF BALAJI WAFER
www.balajiwafers.com
www.indianfoodindustry.net
www.solidindian.com

THANK YOU