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    Impact of Gender On Product Evaluation of Green Attribute On Luxury Product

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    Shubham Kulshrestha
    This document discusses how gender impacts the evaluation of luxury products with green attributes. It finds that males tend to approach luxury product decisions based more on facts and data, while females consider emotional levels more. Additionally, females place higher value on environmental and social benefits of green products compared to males who weigh individual benefits more heavily.

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    Impact of Gender On Product Evaluation of Green Attribute On Luxury Product

    Uploaded by

    Shubham Kulshrestha
    26 views1 page
    This document discusses how gender impacts the evaluation of luxury products with green attributes. It finds that males tend to approach luxury product decisions based more on facts and data, while females consider emotional levels more. Additionally, females place higher value on environmental and social benefits of green products compared to males who weigh individual benefits more heavily.

    Original Description:

    Consumer Purachse decision Model

    Original Title

    Reserach V2

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    This document discusses how gender impacts the evaluation of luxury products with green attributes. It finds that males tend to approach luxury product decisions based more on facts and data, while females consider emotional levels more. Additionally, females place higher value on environmental and social benefits of green products compared to males who weigh individual benefits more heavily.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    26 views1 page

    Impact of Gender On Product Evaluation of Green Attribute On Luxury Product

    Uploaded by

    Shubham Kulshrestha
    This document discusses how gender impacts the evaluation of luxury products with green attributes. It finds that males tend to approach luxury product decisions based more on facts and data, while females consider emotional levels more. Additionally, females place higher value on environmental and social benefits of green products compared to males who weigh individual benefits more heavily.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 1

    IMPACT OF GENDER ON PRODUCT EVALUATION OF GREEN ATTRIBUTE ON LUXURY

    PRODUCT

    DECISION
    APPROACH WITH
    FACTS & DATA

    MALE

    LUXURY
    PRODUC
    T

    GENDER
    DIFFERENCE IN
    PRODUCT
    EVALUATION

    FEMALE

    DECISION APPROACH
    WITH EMOTIONAL
    LEVEL

    HEDONIC /
    UTILITARIAN
    VALUE

    ENVIRONMENT
    AL
    VALUE/ATTRIBU

    SOCIAL(Global)/INDIVID
    UAL (Personal) BENEFIT

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