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Mercedes Benz Key Facts
Mercedes Benz Key Facts
Stephanie Dalquist
Seward Matwick
Bill Nickerson
13 May 2002
Mercedes-Benz Strategy
Manufacture world-class luxury cars
Maintain industry leadership in technology and
design
Maximize profits, delivering consumer and
environmental benefits
Resource management value system
Free market: get the prices right
Earth as a closed system
Technology is the answer: improved efficiency,
recyclability
Production 50,000
BIW Cost $1996
81% recyclable
22.9 mpg
New Model
$1996
2748 lbs
81%
10324
22.8 MPG
Change
-$353
-241.2 lbs
+6.3%
-561.33
+1.3 MPG
0
0
10
20
30
-200
-400
-600
-800
-1000
-1200
-1400
Case number
40
50
60
50
35
32
17
Savings ($)
400.00
14
52
49
34
31
300.00
16
13
200.00
100.00
0.00
70.00
41
29
75.00
23
80.00
Recycle %
85.00
90.00
35
50
32
17
Savings ($)
400.00
52
14
49
34
31
300.00
16
13
200.00
100.00
23
0.00
21.6
21.8
29
41
22
22.2
22.4
22.6
22.8
23
23.2
23.4
16
23
13
49
52
22.8
22.6
34
31
29
22.4
22.2
17
22
21.8
21.6
70.00
50
14
41
53
32
23
35
75.00
80.00
Recycle %
85.00
90.00
29
10800
10700
14
ELI
32
23
35
41
50
53
17
10600
10500
10400
31
10300
10200
13
34
49
52
52
16
10100
0
10
20
30
Case number
40
50
60
ELU Sensitivity
11200
11000
10800
Min ELU
Max ELU
10600
Avg ELU
10400
10200
10000
9800
0
6
Change #
10
12
14
Graph explanation
Legend: ELUs of all 54
options
Change #
1: original ELU
2: -10% ELUs
3: -30% ELUs
4: -50% ELUs
5: 50% ELUs
6: 30% ELUs
7: 10% ELUs
8: - biodiversity ELUs
9 - production ELUs
10 - energy ELUs
11 - health ELUs
12 biodiversity/production ELUs
13 energy/health ELUs