Professional Documents
Culture Documents
Creative Brief
Creative Brief
Advertising
Visual consistency
Campaign duration
Repeated taglines
Consistent Positioning
Simplicity
Identifiable selling point
Creating an effective flow
Informational/Rational
appeal
IMC Plan
Personal values
Comfortable life
Equality
Excitement
Freedom
Fun, exciting life
Happiness
Inner peace
Sense of belonging
Mature love
Personal
accomplishment
Pleasure
Salvation
Security
Self-fulfillment
Self-respect
Directly related
to building effective
IMC
Establishing
communication
objectives
Time
Create a Communications
budget
The objective of the
communication
Threshold effects
Carryover effects
Wear-out effects
Decay effects
Random events
Example of Teaser