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  • Case Study: Nudrat Zakria Mughal

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    Nauman Chaudary
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    Credit card companies collect extensive purchase data from customers to pursue competitive strategies. They track customer purchase histories and behaviors to better understand spending patterns and target future promotions. While this data collection allows companies to evaluate customer creditworthiness and purchasing power, it also raises privacy concerns over how much information customers voluntarily share.

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    Credit card companies collect extensive purchase data from customers to pursue competitive strategies. They track customer purchase histories and behaviors to better understand spending patterns and target future promotions. While this data collection allows companies to evaluate customer creditworthiness and purchasing power, it also raises privacy concerns over how much information customers voluntarily share.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    18 views5 pages

    Case Study: Nudrat Zakria Mughal

    Uploaded by

    Nauman Chaudary
    Credit card companies collect extensive purchase data from customers to pursue competitive strategies. They track customer purchase histories and behaviors to better understand spending patterns and target future promotions. While this data collection allows companies to evaluate customer creditworthiness and purchasing power, it also raises privacy concerns over how much information customers voluntarily share.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    CASE STUDY

    Nudrat Zakria Mughal

    Credit Card Companies


    pursuing competitive strategy

    Customer and Supplier Intimacy


    Collect data every time
    Customers at a glance
    Recording and tracking purchases
    Users behavior
    -Future promotions
    -Fraud and theft
    Track of their records

    BENEFITS OF
    ANALYZING

    Purchase information and analysis in


    the database
    Inability to repay debt
    Evaluate the purchasing power
    Scope of the money

    WHY OR WHY NOT???

    Needs to have enough leverage


    Prevent from defaulting
    Defense mechanism
    Collection of information
    Right to refuse
    People who volunteer

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