A RETAILER STUDY ON BRITANNIA BISCUITS WITH SPECIAL

REFERENCE TO BRITANNIA LITTLE HEARTS IN

SECUNDERABAD AND HYDERABAD
A PROJECT REPORT
Submitted in Partial Fulfillment of the requirement for the award of the
Degree of
MASTER OF BUSINESS ADMINISTRATION

BY
M. MADAN MOHAN
Reg. No: MB 20242

UNDER THE GUIDANCE OF

Mr. D. DARWIN MBA, M.Phil,PGDIB

DEPARTMENT OF MANAGEMENT STUDIES

THANGAVELU COLLEGE OF SCIENCE AND MANAGEMENT
(Approved by AICTE and Affiliated to the University of Madras)
I.T. Highway, Karapakkam, Chennai 600 096.
April 2004

THANGAVELU COLLEGE OF SCIENCE &

MANAGEMENT
(Approved by AICTE and Affiliated to University of Madras)

I.T. Highway (Old Mahabalipuram Road) Karapakkam, Chennai 600

096. India.

CERIFICATE
This is to certify that the Project Report entitled A RETAILER STUDY ON

BRITANNIA BISCUITS WITH SPECIAL REFERENCE TO

BRITANNIA LITTLE HEARTS IN SECUNDERABAD AND
HYDERABAD submitted by M. MADAN MOHAN (REGN NO:MB 20242) in
partial fulfillment of the requirements for the award of the Degree of MASTER OF
BUSINESS ADMINISTRATION is a original project done by her / him during this
semester under the guidance of Mr. D. DARWIN

Head of the Department

Guide

Date:

Submitted for Project Viva-voce Examination held on :

Internal Examiner
Examiner

External

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COMPANY CERTIFICATE
DECLARATION
COLLEGE CERTIFICATE
ACKNOWLEDGEMENT
CONTENT
LIST OF TABLES
LIST OF CHARTS
CHAPTERS :
SYNOPSIS
I.
INTRODUCTION
II.
REVIEW OF LITERATURE
III.
OBJECTIVE
IV.
SCOPE
V.
LIMITATION
VI.
RESEARCH METHODOLOGY
VII. DATA ANALYSIS AND INTERPRETATION
VIII. FINDINGS
IX.
RECOMMENDATIONS/ SUGGESTIONS
X.
CONCLUSION
ANNEXTURE
APPENDIX
BIBLIOGRAPHY