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Coke is the world's largest soft-drink company. The Coca-Cola Company owns
four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and
Sprite). Among its other brands are Barq's, Fruitopia, Minute Maid,
water brands (Dannon and Sparkletts). Coca-Cola sells Crush, Dr Pepper, and
Schweppes outside Australia, Europe, and North America. The firm, which
does no bottling, sells about 400 drink brands, including coffees, juices,
sports drinks, and teas, in some 200 nations. In 2007 Coca-Cola purchased
are located in Atlanta, Georgia, where the drink was first concocted around
1884. Although Coke's inventor, John Pemberton, was not a shrewd marketer
of his drink, the ownership of Coke eventually passed to Asa Candler, whose
established Coke as a major soft drink first in the United States and later
bottles, whose distinctive shape have become a part of the drink's branding.
"The pause that refreshes" as part of popular culture. The formula for
Coke, whose status as a trade secret has been embellished by company lore,
were tightened, this was removed a long time ago. Nevertheless, Coca-Cola
has been criticized for its possible negative health effects, with many urban
myths surrounding it. In addition, the commercial success of the drink has
tension reached its peak during the 1980s, at the height of the Cola Wars,
The Coca-Cola Company started out as an insignificant one man business and
over the last one hundred and ten years it has grown into one of the largest
companies in the world. The first operator of the company was Dr. John
societies help, Coca-Cola could not have become over a 50 billion dollar
business.
The Coca-Cola Company has on occasion introduced soft drinks under the
Coca-Cola brand name. The most famous of these is Diet Coke, which has
become a major diet cola, but others exist, such as Cherry Coke. There are
also some drinks marketed by the company but which remain unaffiliated
In 1965 the Laghari Family was the owner of Coca-Cola plant, R.Y.K. They
first started the coke manufacturing in R.Y.K after obtaining the license
form Coca-Cola Company. In the start there was no plant for manufacturing
and filling the bottles. These people by hand fill the bottles with coke syrup.
This plat was named as Lagri Beverages. But they failed to sustain for long
time and have to face great loss. Then they decided to sell it.
Then in 1975 the Saith Aslam family took the hold on R.Y.K Coke plant. They
work hard to get maximum good result. In the start they also bear loss but
these people continuously work hard. Make good advertisement. After some
time they bought a auto plant for manufacturing the bottles. It was the
rising point for them. In 1980 they bought three manufacturing plants and it
was there peak point. There sale was on peak and getting maximum profit.
The Saith family captures the large market. They also owned three others
There time came to end when Coca-Cola Company realized that the quality of
Coke is decreasing in Pakistan. One reason was the tough competition with
Pepsi Cola. At that time Pepsi was getting good image in the eyes of people
Coca-Cola Beverages Pakistan Limited (CCBPL) get hold on the entire plants
Company has more than 90% shares in CCBPL. But management is in the
hands of CCBPL. CCBPL made lot of changes to increase the sale of Coke in
Pakistan. As for R.Y.K plant is concern, CCBPL changed it a lot. They made
wonderful changes in this plant. Make the separate departments for finance,
employees as compare to past and giving them proper concern and attention.
They consider them their valuable assets, without whom they are nothing.
For the last 57 years, it is one of the leading companies of Pakistan. The
Head Office
Manufacturing Plants
The company has six manufacturing plants in Pakistan, at the following
places.
1. Karachi
2. Lahore
3. Faisal Abad
4. Gujranwala
5. Multan
Marketing Offices
The marketing offices are also working in the same cities where the
Employee
There are 257 permanent employees, working in the manufacturing plant of
Rahim Yar Khan. Daily wages employees are from 300 to 400. Variation in the
number of daily wages employees is due to the reason that Rahim Yar Khan is
an agricultural city and during sowing and harvest season, daily wages
1. PRODUCTION
2. SALES
3. MARKETING
4. DISTRIBUTE
5. SERVICES
LEVELS OF MANAGEMENT
We can subdivide the company management into the following three main
levels.
TOP MANAGEMENT
Consisting of Chairman, HR & Admin Manager, Senior Manager Finance &
MIDDLE MANAGEMENT
This level of management consisting of Assistant Manager, Labor Officer,
orders from General Manager and implements them through the co-
the operations with the consent of General Manager to get work done. It
LOWER MANAGEMENT
This department is headed by Assistant Manager and supervisor. Assistant
Manager controls all the activities of the factory according to the rules and
main function:
Risk Management
Organizational Structure
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The Company has a system for assessing and monitoring its potential
business and financial risks. The components of this risk management system
defined and established to help ensure prompt and accurate accounting of all
system do not eliminate risk entirely and, thus, cannot prevent loss or fraud
in all cases. We intend to rapidly adjust the risk management and monitoring
procedures of all businesses acquired during the fiscal year, so that they
Management Commitment
The management of Coca-Cola Pakistan(CCBPL) is committed towards
system through:
stakeholders;
Organizational Structure
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preventive actions;
customers’ satisfaction;
active and preventive measures for mitigation of risks and for seizing
business opportunities.
The committee places before Board Of Directors all such matters which are
importance.
The managing Director & Chief Executive Officer has the overall
monitors.
Executive Committee
The Executive Committee comprises of managing Director & Chief
above targets
Production
Mr.Zafar Ahmad
(Grade 10)
HR\IR
Mr.Shahbaz Nawaz
(Grade 9)
Finance
Mr.Saeed Ahmad
(Grade 9)
(Grade 9)
Logistic
Mr.Jahanzab Malik
(Grade 9)
Q.Control
A.K Kazmi
(Grade 10)
Technical
Shamshad Hussain
(Grade 11)
Finance Department
Organizational Structure
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Saeed Ahmed
Accounts Manager
Najam-ul-Hafeez
Sajjad Haider
M.Shoaib Khan
Accounts executive
Production Department
Daood Ehsan
Mechanical Eng.
Fraz Mansoor
Senior Supervisor
M.Shoaib
Supervisor Q.C
Ali Ghazanfar
Marketing Department
M.Sahafeeq Fakhar
Sale Manager
Saeed Tanveer
Sale Manager
Saeed M.Asim
Ali Aamir
Organizational Structure
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Logistic Department
Ehsan Ali Qadri
Supervisor-Transport
Faqir Ahmed
Shipping Coordinator
Assistant Manager HR
M. Rafeeq
HR Officer
Irfan Shabbir
Admin Executive
Admin Officer
Abdul Wadood
IR Officer
M.Rasheed
Safety Supervisor
Ahmad Nawaz
Admin Supervisor
buying, and distribution department work together to fulfill the demand and
information which beneficial for the organization. From marketing this data
demand and required raw Material for the demand. Planning department is
Planning say to buying to purchase raw material with considering the lead-
time Than buying department thinking about purchasing the raw material and
contact With suppliers and choose certified suppliers and check the quality
the raw material and purchase the raw material if it is satisfy with all
specification.
products at time, about categories and lot size which should fulfill the
demand and time when products are required. Then production department
get the required raw material from the buying department which have been
already purchased that material .Now Production department start the work
shipments and timing of that shipment. Distribution dept. gets the finished
goods from the production and ship the products at mention places and get
the receive approval from the Customer. In this way all process continues
of the organization.
Marketing Department
Planning Department
Distributio
Buying n
Departmen Departmen
t t
Production
Department
ORGANIZATIONAL STRUCTURE
Organizational Structure
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parts.
a) Division of labor.
b) Reporting structure.
Division of Labour
It is also called horizontal structure.
Functional organization.
Divisional organization.
Matrix organization.
Functional Organization
These types of organization are function based. It is also called
departmentalization.
Divisional Organization
Divisions are created on the basis of area, customer and product.
Matrix organization
These types of organization are of dual nature. These are also called
Hybrid organization.
Implementation
This organization is functional based organization.
Reporting structure
It is also called vertical structure. It is a component of organizational chart.
Organizational Structure
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Hierarchy Structure
In hierarchy structure there is unity of command. It is also called chain of
command.
Top
Level
Middle Level
Low Level
SPAN OF CONTROL
Number of subordinates reporting to one superior. There are two types of
span of control.
FLAT organizations.
Organizational Structure
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Share holders
BOD
CEO
Top level
Middle level
Front line
Implementation
Coca-Cola use broad span of control.
Delegation in Coca-Cola
As we know that any organization can never operate and grow without
delegation.
subordinates.
Responsibility
Managers assign a large number of tasks to their subordinates and supposed
to complete it.
Authority
When the manager or superior can also give the legitimate right to make
decisions and to tells the other that what to do, it means that they give him
Accountability
The expectations of superior that the subordinate will perform the job, take
corrective action when necessary and report upward about the quality and
Delegation
Responsibility
Authority
Accountability
MD\CEO
Director
Accounts Director
HR\IR Director
Plant Manager
GM-Plant
HRIR Manger
Drivers
IR Officer
Gardner's
Office Boys
Organizational Structure
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Accounts Manger
Accounts Executive
Purchase Officer Store Officer
Accounts officer
Maintenance Manager
Mechanics
Electrician Line Operators
Mechanic Helper
Organizational Structure
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S&MM
Sales Manager
Sales coordinator
Organizational Structure
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Ast. QC Officer
Lab Assistant
Organizational Structure
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Organizational Structure
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D&L Manager
Fleet Officer
Astt. D&L Officer
KPO
Organizational Structure
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Department