UNIVERSITAS KRISTEN KRIDA

WACANA

UAS Prof. Dr. PM. BUDi H

SIMULASI BUSINESS
Business Plan Restoran MEE
PROGRAM STUDI S2 UKRIDA KELAPA
GADING
Vicky Harseno
012014093

Daftar Isi

Section I: Executive Summary Hal 1

Section II: Business Description Hal 4

1. General description of business Hal 4
2. Industry background Hal 7
3. Uniqueness of product and service Hal 9

Section III: Marketing Research and Analysis Hal 11

1. TOWS Analysis Hal 11
2. Sales Forecast Hal 20
2.1 Average Visit Hal 20
2.2 SES A&B size Hal 21
3. Noodle Buyer Size Hal 22
4. Mee Market Share Hal 22
4.1 Occupancy Rate per-Hour Hal 24
4.2 Demand Rate Hal 25

Section IV: Marketing Objective Hal 28

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Marketing plan Hal 28

Market strategy Hal 28
Advertising - Hal 29
Sales Promotion Hal 30
Publicity Hal 31
Interactive Marketing Hal 32
Direct Marketing Hal 34
Marketing Planning & Budgeting Hal 36

Section V: Operational Plans Hal 39

1. Concept & Operational Hal 39
2. Menu Hal 41

3. Restoran & Design Hal 42

Section VI: Management Plan Hal 45

1. Management team& Structure Hal 45

Section VII: Financial Hal 49

1. Financial Plan Hal 49
2. Pesimist Scenario Hal 52
3. Realistict Scenario Hal 57
4. Optimist Scenario Hal 60
5. Average Scenario Hal 65
6. Investor Interest Hal 68

Section VIII: Critical Risks Hal 70

Section IX: Harvest Strategy Hal 71

Section X: Milestone Schedule Hal 72

1. Timing and objectives Hal 72

Daftar Pustaka Hal 74