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ReferenĠLi oficiali:
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Adresa ± MD 2009, or. &KLúLQăXVWUA. Mateevici, 60, bl. 4, aud. 222.

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PublLFDĠLLOHODWHPDtezei:
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0RúQHDJD FRRUG 0DVV PHGLD vQ VRFLHWăĠLOH GH GH OD &KLúLQăX, 5-6 octombrie
2001. CE USM, CAPTES, 2001. p. 265- WUDQ]LĠLH UHDOLWăĠL úL SHUVSHFWLYH
CXOHJHUHGHPDWHULDOHDVLPSR]LRQXOXLúWLLQĠLILFLQWHUQDĠLRQDO268.
2. ' ğXUFDQX ,QWHUHVHOH puterii prin prisma mixtiunii ei ”n Legea audiovizualului.
 9DORUL DOH PDVV PHGLD vQ HSRFD FRQWHPSRUDQă 9RO ,, ± &KLúLQăX &( 860
2003. p. 114-123.
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9DORUL DOH PDVV PHGLD vQ HSRFD FRQWHPSRUDQă 9RO ,, ± &KLúLQăX &( 860
2003. p. 124-130.
4. ' ğXUFDQX 0DVV PHGLD vQWUH SUHURJDWLYHOH IXQFĠLLORU úL FRQWUROXO SXWHULL 
Valori ale mass media. Studiu colectiv. Vol. III. ± &KLúLQăX &( 860  p.
65-78.
5. ' ğXUFDQX &RQVHPQăUL SULYLQG JHQH]D VHUYLFLXOXL SXEOLF DO DXGLRYL]XDOXOXL GLQ
Republica Moldova. // Analele ùWLLQĠLILFH DOH 860 9RO ,, 6HULD ÄùWLLQĠH
VRFLRXPDQLVWLFH´±&KLúLQăX&(8SM, 2004. p. 25-28.
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Summary

The paper is dedicated to a problem that is understudied in political and media ±

related literature ± that of the system of relation between public interest and the media
during the transitional period in the Republic of Moldova.
The first chapter presents a conceptual approach of the QRWLRQ ³SROLWLFDO
LQWHUHVW´ IRUPXODWHV WKH SDUWLFXODU FULWHULD RI LWV DSSHDUDQFH GHILQLWLRQ DQG
development, its manifestation and materialization its relation to political relations, and
in this context with the media during the transitional period.
The second chapter of the paper is focused on the involvement of the media in
political interests on different levels ± state and national, group interest, individual and
public interest. The author studies the role of the media in the process of integration of
the society, of unifying individual and group interest in the media field in order to reach
national interest and objectives. The role of the media as an autonomous political agent
(actor) is investigated as well.
The third chapter of the paper discloses the relations between political interest
and the media based on the tendencies to control the media and subordinate it to the
interest of the power, tendencies that exist in a totalitarian society. The paper studies
the problem of social responsibility of media workers in a free and democratic society
and the methods of control of the media by the power in transitional societies.
The paper is dealing with determining the basic principles of the relations
between political interest and the media, the way these influence each other, and the
affirmation of a increasingly important role of both written and electronic media in
Moldovan political life, insistently evolving to a new role ± that of an autonomous
political agent.
Key words: Interest, political interest, political relation, political field, media
field, the media, transition, democratic society, totalitarian regime, will, need,
necessity, individual interest, group interest, national and stately interest, national
conception, civil society, public, political formation, social formation, party, leaders,
media impact, political image, democratization, conflict of interests, political actor,
media autonomy, media control, control of the power, public interest, freedom of the
press, public radio and television, transparency, media behavior, political behavior,
party press, political partisanship, editorial politics, journalistic responsibility, myth,
rite, televised stereotype, televised political show, political manipulation.
 18
Ɋɟɡɸɦɟ

Ɋɚɛɨɬɚ ɩɨɫɜɹɳɟɧɚ ɫɢɫɬɟɦɟ ɨɬɧɨɲɟɧɢɣ ɦɟɠɞɭ ɩɨɥɢɬɢɱɟɫɤɢɦɢ ɢɧɬɟɪɟɫɚɦɢ ɢ

ɦɚɫɫ ɦɟɞɢɚ ɜ ɬɪɚɧɡɢɬɧɨɦ ɩɟɪɢɨɞɟ Ɋɟɫɩɭɛɥɢɤɢ Ɇɨɥɞɨɜɚ ɨɞɧɨɣ ɢɡ ɦɚɥɨɢɡɭɱɟɧɧɵɯ
ɬɟɦɜɩɨɥɢɬɢɱɟɫɤɨɣɦɟɞɢɣɧɨɣɥɢɬɟɪɚɬɭɪɟ
Ⱥɜɬɨɪ ɪɚɫɤɪɵɜɚɟɬ ɤɨɧɰɟɩɬɭɚɥɶɧɵɟ ɨɩɪɟɞɟɥɟɧɢɹ ɩɨɧɹɬɢɹ ©ɩɨɥɢɬɢɱɟɫɤɢɣ
ɢɧɬɟɪɟɫª ɯɚɪɚɤɬɟɪɧɵɟ ɱɟɪɬɵ ɟɝɨ ɩɨɹɜɥɟɧɢɹ ɫɬɚɧɨɜɥɟɧɢɹ ɪɚɡɜɢɬɢɹ ɩɪɨɹɜɥɟɧɢɹ ɢ
ɭɬɜɟɪɠɞɟɧɢɹ ɚ ɬɚɤɠɟ ɪɚɫɤɪɵɜɚɟɬ ɜɡɚɢɦɨɫɜɹɡɢ ɩɨɥɢɬɢɱɟɫɤɢɯ ɢɧɬɟɪɟɫɨɜ ɢ
ɩɨɥɢɬɢɱɟɫɤɢɯ ɨɬɧɨɲɟɧɢɣ ɜ ɬɪɚɧɡɢɬɧɨɦ ɩɟɪɢɨɞɟ ɞɟɦɨɤɪɚɬɢɡɚɰɢɢ ɦɨɥɞɚɜɫɤɨɝɨ
ɨɛɳɟɫɬɜɚɢɩɪɨɹɜɥɟɧɢɹɷɬɢɯɫɜɹɡɟɣɜɦɟɞɢɣɧɨɣɫɮɟɪɟ
Ɋɚɛɨɬɚ ɢɡɭɱɚɟɬ ɜɨɜɥɟɱɟɧɢɟ ɦɚɫɫ ɦɟɞɢɚ ɜ ɩɪɨɹɜɥɟɧɢɢ ɪɚɡɥɢɱɧɵɯ ɭɪɨɜɧɹɯ
ɩɨɥɢɬɢɱɟɫɤɢɯ ɢɧɬɟɪɟɫɨɜ ± ɧɚɰɢɨɧɚɥɶɧɨ-ɝɨɫɭɞɚɪɫɬɜɟɧɧɵɯ ɝɪɭɩɩɨɜɵɯ
ɢɧɞɢɜɢɞɭɚɥɶɧɵɯ ɢ ɩɭɛɥɢɱɧɵɯ, ɩɨɜɟɞɟɧɱɟɫɤɢɟ ɞɟɣɫɬɜɢɹ ɋɆɂ ɜ ɩɪɨɰɟɫɫɟ
ɤɨɧɮɪɨɧɬɚɰɢɢ ɩɨɥɢɬɢɱɟɫɤɢɯ ɢɧɬɟɪɟɫɨɜ ɜ ɨɛɳɟɦ ɩɨɥɢɬɢɱɟɫɤɨ-ɦɟɞɢɣɧɨɦ
ɩɪɨɫɬɪɚɧɫɬɜɟ Ⱥɜɬɨɪ ɨɩɪɟɞɟɥɹɟɬ ɪɨɥɶ ɦɚɫɫ ɦɟɞɢɚ ɜ ɩɪɨɰɟɫɫɟ ɢɧɬɟɝɪɚɰɢɢ ɢ
ɞɟɡɢɧɬɟɝɪɚɰɢɢ ɨɛɳɟɫɬɜɚ ɤɨɚɝɭɥɹɰɢɢ ɱɚɫɬɧɵɯ ɢɧɞɢɜɢɞɭɚɥɶɧɵɯ) ɢɧɬɟɪɟɫɨɜ ɜ
ɝɪɭɩɩɨɜɵɯ ɞɥɹ ɞɨɫɬɢɠɟɧɢɹ ɨɛɳɟɝɨɫɭɞɚɪɫɬɜɟɧɧɵɯ ɨɛɳɟɧɚɰɢɨɧɚɥɶɧɵɯ ɢ
ɨɛɳɟɱɟɥɨɜɟɱɟɫɤɢɯ ɰɟɥɟɣ ȼ ɷɬɨɦ ɤɨɧɬɟɤɫɬɟ ɪɚɛɨɬɚ ɪɚɫɫɦɚɬɪɢɜɚɟɬ ɦɚɫɫ ɦɟɞɢɚ ɤɚɤ
ɫɚɦɨɫɬɨɹɬɟɥɶɧɵɣɚɜɬɨɧɨɦɧɵɣɩɨɥɢɬɢɱɟɫɤɢɣɚɤɬɨɪ
ɂɫɫɥɟɞɨɜɚɧɢɟ ɪɚɫɫɦɚɬɪɢɜɚɟɬ ɜɡɚɢɦɨɫɜɹɡɶ ɩɨɥɢɬɢɱɟɫɤɢɯ ɢɧɬɟɪɟɫɨɜ ɢ
ɢɧɬɟɪɟɫɨɜ ɋɆɂ ɜ ɤɨɧɬɟɤɫɬɟ ɫɭɳɟɫɬɜɭɸɳɢɯ ɜ ɩɨɫɬɬɨɬɚɥɢɬɚɪɧɵɯ ɨɛɳɟɫɬɜɚɯ
ɬɟɧɞɟɧɰɢɣ ɩɨɞɱɢɧɟɧɢɹ ɩɟɪɟɩɨɞɱɢɧɟɧɢɹ) ɋɆɂ ɝɨɫɭɞɚɪɫɬɜɭ ɭɫɢɥɟɧɢɹ ɤɨɧɬɪɨɥɹ
ɞɟɹɬɟɥɶɧɨɫɬɢ ɩɪɟɫɫɵ ɪɚɞɢɨ ɢ ɬɟɥɟɜɢɞɟɧɢɹ ɫɨ ɫɬɨɪɨɧɵ ɩɪɚɜɹɳɟɣ ɷɥɢɬɵ ȼ ɪɚɛɨɬɟ
ɢɡɭɱɚɟɬɫɹ ɪɨɥɶ ɬɟɥɟɜɢɞɟɧɢɹ ɜ ɩɪɨɹɜɥɟɧɢɢ ɩɨɥɢɬɢɱɟɫɤɢɯ ɢɧɬɟɪɟɫɨɜ ɚ ɬɚɤɠɟ ɜ
ɫɨɡɞɚɧɢɢɨɛɪɚɡɨɜɩɨɥɢɬɢɱɟɫɤɢɯɪɟɚɥɢɹɯɢɥɢɞɟɪɨɜ
Ⱥɜɬɨɪ ɞɟɥɚɟɬ ɪɹɞ ɜɵɜɨɞɨɜ ɤɚɫɚɸɳɢɯɫɹ ɭɬɜɟɪɠɞɟɧɢɹ ɜ ɩɨɥɢɬɢɱɟɫɤɨɣ ɠɢɡɧɢ
ɫɨɜɪɟɦɟɧɧɨɝɨ ɦɨɥɞɚɜɫɤɨɝɨ ɨɛɳɟɫɬɜɚ ɜɨɡɪɚɫɬɚɸɳɟɣ ɪɨɥɢ ɦɟɞɢɣɧɵɯ ɢɧɫɬɢɬɭɬɨɜ ɜ
ɤɚɱɟɫɬɜɟɚɜɬɨɧɨɦɧɨɝɨɩɨɥɢɬɢɱɟɫɤɨɝɨɚɤɬɨɪɚ
Ʉɥɸɱɟɜɵɟ ɫɥɨɜɚ: ɂɧɬɟɪɟɫ ɩɨɥɢɬɢɱɟɫɤɢɣ ɢɧɬɟɪɟɫ ɩɨɥɢɬɢɱɟɫɤɢɟ
ɨɬɧɨɲɟɧɢɹ ɩɨɥɢɬɢɱɟɫɤɨɟ ɩɨɥɟ ɢɧɮɨɪɦɚɰɢɨɧɧɨɟ ɩɨɥɟ ɦɚɫɫ ɦɟɞɢa ɩɟɪɟɯɨɞɧɵɣ
ɩɟɪɢɨɞ ɞɟɦɨɤɪɚɬɢɱɟɫɤɨɟ ɨɛɳɟɫɬɜɨ ɬɨɬɚɥɢɬɚɪɧɵɣ ɪɟɠɢɦ ɜɨɥɹ ɧɟɨɛɯɨɞɢɦɨɫɬɶ
ɩɨɬɪɟɛɧɨɫɬɶ ɱɚɫɬɧɵɣ ɢɧɬɟɪɟɫ ɝɪɭɩɩɨɜɵɟ ɢɧɬɟɪɟɫɵ ɧɚɰɢɨɧɚɥɶɧɨ-
ɝɨɫɭɞɚɪɫɬɜɟɧɧɵɟ ɢɧɬɟɪɟɫɵ ɧɚɰɢɨɧɚɥɶɧɚɹ ɢɞɟɹ ɝɪɚɠɞɚɧɫɤɨɟ ɨɛɳɟɫɬɜɨ ɩɭɛɥɢɤɚ
ɨɛɳɟɫɬɜɟɧɧɨ-ɩɨɥɢɬɢɱɟɫɤɚɹ ɨɪɝɚɧɢɡɚɰɢɹ ɩɚɪɬɢɹ ɦɧɨɝɨɩɚɪɬɢɣɧɚɹ ɫɢɫɬɟɦɚ
ɩɨɥɢɬɢɱɟɫɤɢɣ ɥɢɞɟɪ ɢɧɮɨɪɦɚɰɢɨɧɧɨɟ ɜɥɢɹɧɢɟ ɩɨɥɢɬɢɱɟɫɤɢɣ ɢɦɢɞɠ
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ɞɟɦɨɤɪɚɬɢɡɚɰɢɹ ɤɨɧɮɪɨɧɬɚɰɢɹ ɢɧɬɟɪɟɫɨɜ ɩɨɥɢɬɢɱɟɫɤɢɣ ɚɤɬoɪ ɚɜɬɨɧɨɦɢɹ ɦɚɫɫ
ɦɟɞɢa ɦɟɞɢɣɧɵɣ ɤɨɧɬɪɨɥɶ ɤɨɧɬɪɨɥɶ ɜɥɚɫɬɢ ɨɛɳɟɫɬɜɟɧɧɵɣ ɢɧɬɟɪɟɫ ɫɜɨɛɨɞɚ
ɩɟɱɚɬɢ ɨɛɳɟɫɬɜɟɧɧɨɟ ɪɚɞɢɨɬɟɥɟɜɢɞɟɧɢɟ ɝɥɚɫɧɨɫɬɶ ɩɨɜɟɞɟɧɢɟ ɦɚɫɫ ɦɟɞɢa,
ɩɚɪɬɢɣɧɚɹ ɩɪɟɫɫɚ ɩɨɥɢɬɢɱɟɫɤɚɹ ɚɧɝɚɠɢɪɨɜɚɧɧɨɫɬɶ ɢɧɮɨɪɦɚɰɢɨɧɧɚɹ ɩɨɥɢɬɢɤɚ
ɨɬɜɟɬɫɬɜɟɧɧɨɫɬɶ ɠɭɪɧɚɥɢɫɬɚ ɦɢɮ ɪɢɬɭɚɥ ɬɟɥɟɜɢɡɢɨɧɧɵɣ ɨɛɪɚɡ ɩɨɥɢɬɢɱɟɫɤɢɣ
ɫɩɟɤɬɚɤɥɶ ɩɨɥɢɬɢɱɟɫɤɚɹɦɚɧɢɩɭɥɹɰɢɹ