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    Mobile Handsets: Syeda Nawrin Huq 52 D 41 Nadia Islam 52 D 25

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    Mushfiq Alam Arko
    The document summarizes the mobile handset industry in Bangladesh. It shows that the industry is mature and dominated by Android smartphones, with Symphony and Samsung commanding over 50% of the market. The strategic moves of companies focus on product differentiation, aggressive pricing, distribution networks, and customer service. The industry remains attractive due to growing demand for smartphones and the competitive landscape.

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    Mobile Handsets: Syeda Nawrin Huq 52 D 41 Nadia Islam 52 D 25

    Uploaded by

    Mushfiq Alam Arko
    17 views17 pages
    The document summarizes the mobile handset industry in Bangladesh. It shows that the industry is mature and dominated by Android smartphones, with Symphony and Samsung commanding over 50% of the market. The strategic moves of companies focus on product differentiation, aggressive pricing, distribution networks, and customer service. The industry remains attractive due to growing demand for smartphones and the competitive landscape.

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    Original Title

    Handsets

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    The document summarizes the mobile handset industry in Bangladesh. It shows that the industry is mature and dominated by Android smartphones, with Symphony and Samsung commanding over 50% of the market. The strategic moves of companies focus on product differentiation, aggressive pricing, distribution networks, and customer service. The industry remains attractive due to growing demand for smartphones and the competitive landscape.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    17 views17 pages

    Mobile Handsets: Syeda Nawrin Huq 52 D 41 Nadia Islam 52 D 25

    Uploaded by

    Mushfiq Alam Arko
    The document summarizes the mobile handset industry in Bangladesh. It shows that the industry is mature and dominated by Android smartphones, with Symphony and Samsung commanding over 50% of the market. The strategic moves of companies focus on product differentiation, aggressive pricing, distribution networks, and customer service. The industry remains attractive due to growing demand for smartphones and the competitive landscape.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 17

    Mobile Handsets

    Syeda Nawrin
    Huq
    Nadia Islam

    52 D

    41

    52 D

    25

    Industry overview
    Competitive
    4.5
    3G
    1.5
    Device
    technology
    market

    mand for Smartphones based on Operating System


    7% 1%
    16%
    19%

    57%

    Android
    phone
    Feature
    phone
    iOS phone
    Windows
    phone

    Demand for Smartphones Based on Brand

    21%
    12%

    53%

    Symphony
    Samsung
    Walton
    Others

    14%

    Source:
    LightCastleBD.co
    m

    Life Cycle of the Industry


    Mature Life Cycle

    Business Model Canvas


    Key Partners

    Key Activities

    Value Proposition

    Technology alliances

    Payments network management

    Connectivity

    Commercial partners

    Transaction processing

    Platform for card programs


    and cashless payments

    Value added services

    Convenience,
    security,
    rewards associated with card
    payments
    After sales services,
    customer convenience

    Customer Relationships
    Same side network and
    effects
    Cross side network and
    effects
    Channels

    Customer Segments
    Internet users
    Advertisers and
    marketers
    Developers

    Sponsorships
    TV ads,
    conferences

    tradeshows,

    Key Resources
    Payment products platform

    Cost Structure

    Revenue Streams

    Personnel

    Services revenues

    Network, EDP and communications

    Data processing revenues

    Driving forces of the Industry

    VRIN analysis

    R&D
    Productio
    n
    Marketin
    g Brand
    Image
    Customer
    Service

    Non
    Inimitab
    substitu
    le
    table

    Valuable

    Rare

    Yes

    No

    No

    Yes

    Yes

    No

    No

    Yes

    Yes

    No

    Yes

    Yes

    Yes

    Yes

    No

    Yes

    SWOT

    Adverse Effects of Smartphones

    Health
    A
    serious
    hazards
    addiction
    Others

    THE BIG PLAYERS


    Market Share

    Micromax; 6%
    Microsoft; 7%
    Walton; 12%

    Symphony; 47%

    Samsung; 29%

    Source: Market Monitor program for Q1


    2014

    PRICE WARS

    Source: Lightcastel Partners

    STRATEGIC GROUP
    MAPPING
    Price

    HTC
    Samsung
    Microsoft

    Micromax

    Symphony
    Walton

    Oppo
    Lava Strawber
    ry

    Perceived
    Quality

    STRATEGIC GROUP
    MAPPING
    Price

    HTC
    Samsung
    Microsoft

    Walton
    Symphony

    Micromax
    Strawber
    LavaOppo
    ry

    Featur
    es

    Global Value Chain

    How Apple is using GVC

    Recent Strategic Moves


    pro active, anticipative and responsive marketing
    Leader
    Leader
    pro active, anticipative and responsive marketing
    product
    cost
    control
    differentiation
    through aggressive pricing strategy
    product differentiation
    country-wide
    distribution network and customer service center
    country-wide
    cost
    control through
    distribution
    aggressive
    network
    pricing
    and customer
    strategy service center

    INDUSTRY PROSPECTS AND OVERALL


    ATTRACTIVENESS
    Factors for attractiveness

    Source: Businessoutlookbd.com;

    Key findings
    Smartphones

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