Professional Documents
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Epc Final Project Business 1
Epc Final Project Business 1
Epc Final Project Business 1
As per stated
in the module
25%
Oral
Presentation
Week 16
24th May ,2016
INTRODUCTION
This assignment evaluates oral presentation and speaking skills. It also evaluates the
students ability to research information and present an effective presentation of his/her
research. In addition, being a group assignment, each student will experience
cooperating and collaborating with other peers as a team with a common goal.
Referencing:
All persons, books and other sources of information are to be referenced in accordance with the
APA Style.
OBJECTIVES OF THIS ASSIGNMENT
Apply the principles of communication and behaviour in analyzing interaction with others, both at
individual and at group levels.
To be aware of the importance of cultural differences and respect cultural differences as well as to
build healthy and positive relationships with fellow students, co-workers and clients.
To communicate the relevant ideas in a clear, logical and appropriate academic English.
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TASKS - METHODOLOGY
Your tasks are as follows:
Topic: Analyses of businesses from two different settings.
Choose any TWO businesses your choice and describe the following:
Brief Description of the Businesses
a) Background information about the selected businesses such as:
i) Their names;
Melia Florist and Gift
ii) Current locations;
12-C Jalan Tok Lam , KT
iii) Number of branches and employees;
4
Mirafe
Roshizawati
Muriani
iv) Main products or services sold;
Artificial flowers
Fresh flowers
Hand bouquet
Hantaran
Decorative item
Fruit basket
Flower Vase
Gubahan bunga
v) Estimated current number of customers.
Normal say 20-30 customer per day
During festival 50-60 customer per day
vi) When were the businesses started?
05/8/2000
vii) Who are the founders?
Tan Bee Beng
viii) What was their motive(s) for starting the business; and
The owner like the making of handicraft. Got ppl find her to the business as the
ppl want to retire
ix) Their recent development (i.e. what has the business accomplished or what
changes have occurred in the business over the past 3 - 5 years).
Their old location 1085F Jalan sultan sulaiman but an incident happen at 2013
august 25. The old shop get burn and they mive to the new shop. Nivember 2015
they open the fb online business
B Comparative Analysis of the Businesses Competitive Traits
Taylors University FNBE - (COM 30103)
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This section discusses the competitive behaviours of the businesses and their
respective markets such as:
i) Number of competitors in their respective geographical markets;
Natural
Deco
Bunga sayang
Low
Sri bunga
Era nona
Ratu sehari
ii) Brief bios of each business top 3 competitors (E.g. who are they? What are their
products?
Natural
Bunga sayang
Low
iii) How do the businesses compete with their competitors? What strategies
were/are employed (e.g. pricing, advertising, product variety, etc.) and how
successful are they?
iv) What are the obstacles faced by new businesses who wish to enter their markets
today? Are they easy or difficult to overcome? Why?
Difficult,limited cutomer , ppl use to go to the familiar shop, kt demand is limited
v) What is the nature of their markets (e.g. perfectly competitive, oligopoly,
monopolistic competitive) and your justifications.
vi) You must include a summary table (see appendix 3) to compare the similarities
and differences between the 2 businesses.
vii) Based on your analysis, which business is more commercially successful? Give
reasons to support
your answer.
C Recommendation
Based on the analysis of the previous section, you will provide a minimum of two
recommendations on improving the competitiveness of each business with proper
justifications.
Sample interview question:
1) When was the business founded?
2) Who are the key founders?
Taylors University FNBE - (COM 30103)
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SUBMISSION REQUIREMENT
You are required to choose any to businesses your choice and describe all the
three aspects mentioned above.
Taylors University FNBE - (COM 30103)
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ii.
ASSESSMENT CRITERIA
The assessment for this assignment will be based on:
Your demonstrated understanding of the brief.
The content of the write-upstrength of central idea and relevance to the question.
Clear and coherent organization of ideas and argument.
Ability to use scholarly references to support arguments and ideas.
Grammar and mechanics.
MARKING CRITERIA
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SUGGESTED REFERENCES
Ho Sook Wah, Chan Swee Heng & Yap Ngee Thai, ((1988) Interactively Speaking,Penerbit
Universiti Putra Malaysia, Serdang.
Sahanaya, W. & Lindeck, J.(2001). IELTS Preparation and Practice. Listening and Speaking. (2nd
ed.).Australia & New Zealand: Oxford University Press.
SUGGESTED COVER PAGE / AUTHORSHIP
Should be well designed with the necessary information;
[Name / all in group]
[Id]
[Module]
[Session] January, 2016
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