Signup

New
Total
month
signups
signups
Jan-11
1,059 1,059
Feb-11
909
1,968
Mar-11
1,001
2,969
Apr-11
1,046
4,015
May-11
1,025
5,040
Jun-11
1,021
6,061
Jul-11
944
7,005
Aug-11
984
7,989
Sep-11
980
8,969
Oct-11
1,078
10,047

# of a
Jan-11 Feb-11 Mar-11
1,059
530
265
909
455
1,001

Total:

1,059

1,439

1,720

# of active users
Month 1 Month 2 Month 3
1,059
530
265
909
455
227
1,001
501
250
1,046
523
262
1,025
513
256
1,021
542
271
944
472
236
984
492
246
980
490
1,078
Monthly dropoff:
50%
50%
% of user still active:
50%
25%

# of active users in
Apr-11 May-11 Jun-11
Jul-11 Aug-11 Sep-11 Oct-11
132
66
33
17
8
4
2
227
114
57
28
14
7
4
501
250
125
63
31
16
8
1,046
523
262
131
65
33
16
1,025
513
256
128
64
32
1,021
542
271
135
68
944
472
236
118
984
492
246
980
490
1,078
1,906
1,978
2,010
1,980
1,974
1,967
2,062
# of active users in user lifetime month
Month 4 Month 5 Month 6 Month 7 Month
132
66
33
17
114
57
28
14
125
63
31
16
131
65
33
16
128
64
32
135
68
118

50%
13%

50%
6%

50%
4%

50%
2%

50%
1%

8 Month 9Month 10
8
4
2
7
4
8

50%
0%

50%
0%