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Writing Routine and

Positive Messages

Routine Requests
Direct Approach

State the
the Request
Request
State
Routine
Business

Support the
the Request
Request
Support
Close the
the Message
Message
Close

Willing
Audience

State the Request


Use
Use the
the Right
Right Tone
Tone
Assume
Assume Compliance
Compliance
Be
Be Specific
Specific

Support the Request


Explain the
the Request
Request
Explain
Propose Benefits
Benefits
Propose
Ask Questions
Questions
Ask

Close the Message


Specific Request

Contact Information
Appreciation and
Goodwill

Common Requests
Information and Action
Recommendations
Claims or Adjustments

Information and Action


Adapt to
Situation

Straightforward Style
State the Request
Support the Request
Offer Reader Benefits

Adapt to
Audience

Recommendations
The
The Direct
Direct Approach
Approach

Make
Make the
the
Request
Request

Establish
Establish
Rapport
Rapport

Express
Express
Appreciation
Appreciation

Claims and
Adjustments
Problem
Problem Statement
Statement
Explanation
Explanationand
andVerification
Verification
Specific
SpecificActions
Actionsor
orSolutions
Solutions
Document Correspondence

Be Professional

Remain Positive

Expect a Fair Adjustment

Common Routine Replies


and Positive Messages
Information and Action Claims and Adjustments
Recommendations

Informative Messages

Good-News
Announcements

Goodwill Messages

Information and Action


Promptness
Graciousness
Thoroughness

Claims and
Adjustments
The Company?

Who Is At Fault?

The Customer?
A Third Party?

Company Is At Fault
Acknowledge the claim or complaint
Take responsibility for the outcome
Sympathize with the customer
Explain your plan of action
Work to repair the relationship
Follow up on your response

Customer Is At Fault
Refuse the
the Claim
Claim
Refuse

Grant the
the Claim
Claim
Grant

Cost of
of Adjustment
Adjustment
Cost

Discourage Mistakes
Mistakes
Discourage

Cost of
of Lost
Lost Business
Business
Cost

Maintain the
the Customer
Customer
Maintain

Third Party Is At
Fault
Evaluate
Evaluate Situation
Situation
Offer
Offer Solutions
Solutions
Avoid
Avoid Blame
Blame Game
Game

Recommendations
Candidates Name

Position or Objective

Nature of Relationship

Why You Are Writing

Relevant Evidence

Overall Evaluation

Informative
Messages
Notices

Policies

Good-News
Announcements
Direct Approach

Employment Offers

News Releases

Goodwill Messages
Congratulations

Appreciation

Condolences

Business
Business
Achievements
Achievements

Create
Create
Good
GoodFeelings
Feelings

Express
ExpressCaring
Caring

Personal
PersonalHighlights
Highlights

Promote
PromoteFurther
Further
Excellence
Excellence

Convey
ConveySympathy
Sympathy

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