A DETAILED STUDY ON POLICY DESIGN IN RELIANCE

COMMUNICATIONS LIMITED

SUBMITTED BY
Samriddhi Rohila

PRN: 15021141051

RELIANCE COMMUNICATIONS LTD.

DAKC, KOPERKHAIRANE
NAVI MUMBAI-400709

A REPORT ON
A DETAILED STUDY ON POLICY DESIGN IN RELIANCE
COMMUNICATIONS LIMITED

BY
SAMRIDDHI ROHILA
RELIANCE COMMUNICATIONS LTD.
DHIRUBHAI AMBANI KNOWLEDGE CITY(DAKC),KOPERKHAIRANE
NAVI MUMBAI-400709

DATE OF SUBMISSION: JUNE, 2016

SYNOPSIS

Human Resources or Human Capital is the most important factors of production for any
organisation. One of the most important tasks of any employer is to keep their
employees happy and retained for the successful running of the business. This study
focuses on the factors which can keep the employees happy and retained in the
organisation. This study involves developing an easy to understand policies, present in
the organisation and designing strategies to communicate them to the employees to
create awareness. This report is a result of a rigorous study involving qualitative
research through which the level of understanding among the employees regarding the
policies is gauged, giving an opportunity to identify the gaps and finally make
suggestions to fill the gap.

Qualitative Research as part of this report involves a deep understanding of the existing
policies through literature available, comparative study of records available, studying
the historical data, interviewing a sample section of employees etc. Researching through
these methods reveals the target audiences behavior and perception which helps in
identifying the gaps and filling them.

Policies in any company are a standard set of various principles , rules & regulations to
guide the employees so as to achieve rational outcomes with a systematic approach It
makes work of both Employee & Employer simple & enables the organisation to run
smoothly.

It was observed that the employees in RCOM were unaware of complete policies to a
great extent since it was too technical &long, time-consuming that people generally
avoid reading by just a look so they were unaware of the policy coverage and scope
&werenot practicing the process properly. So, this study mainly focuses on to make
policies in a simple & lucid manner so as to make employees aware of how these
policies work and what do they do in order to achieve them & who all are eligible for
them. As a result of the existing unawareness, policies are designed in a crispier way
which is self-explanatory for the employees to understand and various communication
strategies have been designed to increase the awareness among the employees.

INTRODUCTION:
Policy making is concerned with the formulation of general statements or
understandings that guide or channel managerial decisions. Policies, whether
written or implied, are essential components of a company's planning framework
because they simplify the making of recurring decisions and facilitate the
delegation of these decisions. Successive delegations tend to result in a hierarchy
of policies within traditional organizations. In organizations
where empowerment is practiced, the principal function of policies is to provide
essential limits to otherwise broad employee discretion.

Conversely, in the empowered organization, there would be the potential for

complete lack of control and chaos. Yet, in today's fast-moving business world
there is also the great danger of policies becoming rapidly outmoded. For this
reason, audits, and ongoing reviews are a must if a company's policies are to
remain effective decision guides.

To sustain and retain employee workforce, many companies offer a wide range of
benefits to the employees to retain them in the organisation. Apart from
compensation and the brand name of the company, the benefits provided by the
organisation lures the employees to join the organisation. Some of the benefits
provided usually by many companies are Travel allowance, Meal allowance, Long
service leave, Holiday pay, Leave Encashment, Gratuity, Provident Fund, Maternity
benefits etc. Some of the policies areTALENT ACQUISITION
NAME OF THE POLICY
Policy for Recruitment of Employees Relatives
Career Builder - Internal Job Posting Policy
TALENT DEVELOPMENT
Guidelines For Training in Foreign Language
TALENT MANAGEMENT
Refer A Friend Policy
Confirmation Policy
Attendance and Leave Policy
Domestic Travel Policy
Transfer & Deputation
Overseas Transfer Policy
Employee participation in events

Guidelines on Employee Get-Togethers &

Events
Infrastructure & Employee facilities Policy
Employee Health Management Program
External Stakeholders
Guidelines & Formats for Communication with
External Stakeholders
Admission of Guilt/Misconduct/Indiscipline by an
Employee Guidelines
Guidelines on Nominations, Receipt & Display of
Awards
Separation Policy
Pay for performance Plan (PFP)
Bring your own Device

Literature Review:
As per the project, the methodology followed is purely based on the study of the literature available as
the outcome of this project is to design/redesign the existing policies.

Literature study:
Studying the data/the policy documents, the framework present all over in the organisation and
analyzing the work in terms of how the policy works.
Context- How the policy supports the organisation`s strategic plan.
Purpose- Why the policy exists and what is its intent.
Scope- Which organisation cohort policy apply to & any exclusions.
Roles & Responsibilities-

Articulation of roles (people responsible for applying the policy)

Organisation`s Expectations
Responsibilities of Relevant Parties.
Study of benchmarking policies & then coming to a conclusion.

Problem Identification:

To identify the gaps in the communication of the policies applicable to the company.
The major issue existing on the part of these policies is the awareness of these policies.
Most of the employees are unaware of the available policies & their procedure.
There is a communication gap existing between the management and the employees
with respect to these policies.
Employees are unaware of the policies applicable to the Benefits.
There is a need to develop effective communication channel or channels to communicate these
policies to the employees.

Research Objectives:
The main aim of the project is to make the employees aware of the existing policies in the company.
Primary Objectives:
To understand the policies & procedures provided to the employees.
Designing in it a simple manner so that it can be easily understood by the
employees.
Developing different ways of communicating these policies to the employees.
Secondary Objectives:

Developing any other effective communication channels which can be used to

communicate to communicate to the employees regarding the policies.

Any other new policies which can be implemented in the organisation.

MethodologyAs per the project, the methodology followed is purely based on the study of the literature available
as the outcome of this project is to design/redesign the existing policies.

Literature study:
Studying the data/the policy documents, the framework present all over in the organisation and
analyzing the work in terms of how the policy works.
Context- How the policy supports the organisation`s strategic plan.
Purpose- Why the policy exists and what is its intent.
Scope- Which organisation cohort policy apply to & any exclusions.

Roles & Responsibilities-

Articulation of roles (people responsible for applying the policy)

Organisation`s Expectations
Responsibilities of Relevant Parties.
Study of benchmarking policies & then coming to conclusion.

Descriptive Methodology:
Interviewing a group of employees to know regarding their awareness about the different types
of policies so that we can understand regarding the awareness and also understand employee
expectations with respect to these policies.

Limitations:
The target population is limited to the employees of RCOM. Generally Band 1 .
The scope of the study is limited to the Policy framework adopted by RCOM.
As there are a diverse group of employees working in the different departments of the
company, the applicability of the policies also differs for these different groups.
Out of the different policies available to the employees, the scope and applicability differ
according to the different categories of employees.
The different benefits covered as part of the study are: Leave Encashment, LTA, Family
Health Plan, Group personal accident insurance policy, Maternity benefits, Higher education,
PF, ESI, Gratuity and Long Service.
The interviews to be conducted as part of the research depends on the availability of the
employees in the company.
COMPANY PROFILE
Parent Company

Reliance ADA Group

Category

Indian Internet access and telecommunications company

Sector

Telecommunications

Tagline

"Think Bigger, Think Better"

USP

Reliance Communications has been revolutionizing the way the world

communicates, impacting not just lifestyles, but the very lives of its
customersglobally

Segment

The Company has pan-India operations across the full spectrum of

wireless, wire-line DTH , long-distance, voice, data, video and Internet
communication services, offering services on the 3G, GSM, and CDMA
technology platforms. Reliance Communications also owns the worlds
largest private under-sea cable system under its subsidiary Global Cloud
Xchange

Target Group

Customers Globally

Positioning

Committed to providing the best network & services

COMPANY OVERVIEW
Reliance Group, an offshoot of the Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks
among India's top private sector business houses in terms of net worth. The group has business
interests that range from telecommunications (Reliance Communications Limited) to financial services
(Reliance Capital Ltd) and the generation and distribution of power (Reliance Power Limited and
Reliance Infrastructure Limited).
Reliance Group's flagship company, Reliance Communications is India's foremost and truly integrated
telecommunications service provider. The Company has a customer base of above 118 million
including over 2.6 million individual overseas retail customers. Reliance Communications corporate
clientele includes over 39,000 Indian and multinational corporations including small and medium
enterprises and over 290 global, regional and domestic carriers.
Reliance Communications has established a pan-India, next generation, integrated (wireless and
wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class
services spanning the entire communications value chain, covering over 21,000 cities and towns and
over 400,000 villages. Reliance Communications owns and operates the world's largest next generation
IP enabled connectivity infrastructure, comprising over 280,000 kilometers of fibre optic cable systems
in India, USA, Europe, Middle East and the Asia Pacific region.
Other major group companies - Reliance Power, Reliance Infrastructure and Reliance Capital - are
widely acknowledged as the market leaders in their respective areas of operation.

Companies under Reliance ADAG so far.

Reliance Communications
Companies in this group include Reliance DTH, Reliance Globalcom, Reliance IDC (Data centre),
Reliance Infratel, Reliance Properties and Reliance Communication. Reliance Communication was the
first company in India to issue bills in braille for visually impaired customers.[citation needed] Group
company Reliance CloudXchange is the world's largest sealink cable company, with more than
1,50,000 km of sea cables.[citation needed]
Reliance Capital
Companies in this group include Reliance General Insurance, Reliance Life Insurance, Reliance
Mutual Fund amc, Reliance Money, Reliance housing finance and Reliance Securities. Reliance
Mutual Fund is India's largest mutual fund company with assets of more than 1.1 trillion rupees.
Reliance Power

Rosa Thermal Power Station

Electricity transmission grid in eastern India.

The company was incorporated in January 1995 as Bawana Power Private Limited and changed its
name to Reliance Delhi Power Private Limited in February 1995. Its name was changed to Reliance
Energy Generation Limited in March 2004, and finally to Reliance Power Limited in July 2007.[5]
The company provides power generation, transmission and distribution.
Reliance Infrastructure
Reliance Infrastructure was the first private company in India to construct a rail project (Delhi Airport
Metro Express) on PPPbasis.[citation needed] The project became operational on February 2011.
[citation needed] The company's Dahanu Thermal Power Station (DTPS)is a 500 MW project, around
100 km north of Mumbai, and is the only power plant in the world to be certified ISO 50001:2011 for
energy management systems and endeavours in the field of energy use and environment conservation.
[citation needed] Projects by the group include Delhi Airport Metro Express, Mumbai Metro, Pipavav
Shipyard, Reliance Cement, Reliance Power and Reliance Roads.
The Reliance Cement presently has plants with total installed capacity of 5.5 Million Tonne Per
Annum (MTPA), of these 2.8 MTPA is at Maihar in Madhya Pradesh, 2.2 MTPA at Kundanganj in
Uttar Pradesh and 0.5 MTPA at Butibori in Maharashtra.
Reliance Entertainment
Companies in this group include Bigadda, Bigflix, Big Music, BIG Star Entertainment
Awards, Codemasters, IM Global, Jump Games (ParadoX Studios), Phantom Films, Riverstone
Pictures, Reliance Big Pictures, Reliance Broadcast Network, Reliance Games, Reliance
MediaWorks and Talenthouse.
Reliance Mediaworld operates the world's largest dome theatre, IMAX, in Mumbai.[citation
needed] Group company BIG Cinemas is Indias largest cinema chain,[citation needed] with over 516
screens in India, US, Malaysia and Netherlands, and over 35 million viewers.[citation needed]The
company has over 205 screens in 24 U.S. cities, and 72 screens in Malaysia that play Hollywood
features, Chinese and Tamil films. In 2009, Big Cinemas associated with Pathe Theatres in three cities
in the Netherlands to begin screening Indian movies.[citation needed] It also set up Nepals first
Multiplex in Kathmandu.[citation needed]
BIG FM 92.7 is a radio station in Singapore and Bhutan.
Reliance Health

Reliance Health provides health services through the Kokilaben Dhirubhai Ambani Hospital at
Andheri, Mumbai. It also plans to venture into diversified insurance administration, health care
delivery and integrated health, health informatics, information management and consumer Health

Key facts of RCOM as of FY16(till 13 May, 2016)

Transformation of CDMA customers to 4G GSM network.

Tie up with Reliance Jio for the share of technology and spectrum.

Awaiting the conversion of 4G for the launch of services to all customers.

TRAI regulations are in place for the process to takes place.

Acquisitions of other telecoms are in process. (MTS, Aircel)

The overall customer share will be up by 27.6% making it the second largest telecom operator post
successful acquisition.

Companys Theme:
RCOM primarily targeting the customers who use 4G network. With the conversion of 850 MHz
spectrum of CDMA to GSM, it is assuring the customers of superior network and coverage.
With the caption, 4G coming soon, with a Super Man Theme, it has positioned itself as one
of the superior networks and going head on competition with the market.
By ensuring the CDMA customers with the same superior network, that they used to get,
company also offering them with better benefits of 4G upgrade by providing them with loads of offers,
from service to handsets.
Handsets: Customers need to buy a new 4G compatible handset to enjoy the seamless 4G
services provided by the RCOM. This may not please all existing 4G customers who are using the
CDMA for their voice calling. They literally have to ditch their only CDMA compatible mobile
phones. In order to please these customers, RCOM is offering several discounts on 4G compatible
handsets on Paytm, and also in the Reliance Own Retail stores. Besides the offers on the handsets,
Reliance communications also assuring them with the offers they are getting on their existing CDMA

network. With Upto 10GB of 4G data per month, it is observed that customers are okay with the offers
provided.
Purpose
This ensures that while, RCOM may not please or retain its large CDMA customers, it is trying
to please the maximum number of subscribers to gain the market size in the new GSM network of 4G.
Customer Value Proposition

Affordable or rather Cheap 4G network

Luxury handsets at affordable price, lower than the market price.

Help the customers successfully migrate to the new network.

Training to the customer care for the queries from customers.

Ensure customer demands are always met and taken care of.

Strategic Choices
Offer our customers the service they value most and help our partners succeed through our
flexible supply chain and services.

Company Promises

Bring expensive 4G at affordable prices.

Address unmet customer needs.

Help customers manage their own services.

Seamless network as in CDMA and assure of minimum call drops.

Large network coverage in association with JIO and owing to the large reaching 4G spectrum.

Company Values

Integrity and Transparency

Uphold the highest standards of integrity and transparency in all our conversations

Safety

Remain committed to providing safe working environments through continuous improvements

of our infrastructure, work practices and behaviours

Quality
Be dedicated to designing quality into our products and processes to delight our stakeholders

Productivity
Strive to achieve more with less through a culture of innovation, continuous improvements and
sustained focus on elimination of waste

Respect for the Individual

Stay committed to creating a work environment that encourages diverse perspectives and
uploads the dignity of work and of individuals

Collaboration and Teamwork

Leverage expertise and resources from across our global network to create greater value for our
stakeholders

Sustainability
Create value for all our stakeholders in a manner that respects our natural environment and
serves best interests of the communities in which we live and work

COMPANY ANALYSIS - Swot Analysis

Strong

Strengths
Superior 850 Mhz spectrum.
Jio tieup
Cheap tariffs

Opportunities

Weaknesses
Intense competition
Existing network issues

Gain the change in trends in 4G.

Better tieups

Threats
TRAI regulations
Mountain of Debts
Early bird opportunity

Strengths

RCOM is known for its cheap and affordable tariffs.

MNP benefits which are unbeatable and proven to be market leader.

A superior 850 MHz spectrum advantage over the Airtels 900 MHz spectrum for better
coverage and faster data download speeds.

Tie up with the Reliance Jio which has already setup a huge network of BTS stations, which
cover every corner of the Metro cities.

The slow penetration of 4G in the market, ensured that the market is not eaten up by the early
mover advantage by the competitors.

Weaknesses

RCOM is not having the first mover advantage of the 4G in the market.

With the already existing name of being a poor mans network, it may not please the already
existing customers to port to its network.

Its existing network is very poor.

Most of the CDMA customers, who are senior citizens who do not use 4G and use only CDMA
compatible feature phones are likely not to switch to the GSM network, which is famed to be
very patchy.

Opportunities

The change in trends for 4G in India is not as fast as expected, and thus the competition is
already facing losses. Hence RCOM has the opportunity to tap the slow changing market to
gain the new customer base.

JIO tie up should be pan India, and should provide the 4G service at affordable rates to the
market.

If the acquisition of Aircel happens, it should aggressively position itself as the premium
service provider rather than the poor mans network.

Should continue to provide the better MNP benefits even for the 4G customers to gain the more
market.

Threats

TRAI regulations are in place for the acquisition to takes place.

Sharing of spectrum will come under scanner as it may form the cartel to gain more customers.

Prices cannot be reduced than a minimum, as it has regulations and Huge operating costs to
take care for.