Professional Documents
Culture Documents
Nora Sak - Nora Sakari A Proposed Joint Venture in Malaysia Marketing Essay
Nora Sak - Nora Sakari A Proposed Joint Venture in Malaysia Marketing Essay
Nora Sak - Nora Sakari A Proposed Joint Venture in Malaysia Marketing Essay
Sakari
Sales: $4 billion
Employees: 29,000
Deal % of sales: 3%
Big Picture:
Has Technology
Seeks regional presence
Lacks local knowledge
Has other options
Negotiation Issues
Equity ownership
Technology transfer
Royalty payments
Expat salaries
Arbitration
Creative alternatives??
Nora
Sakari
Technology
Transfer
Malaysia
Ex
pa
nd
to
Ne
w
Re
g io
n
S.E. Asia
Finland
E.U.