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    Product Life Cycle

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    The document discusses the stages of a product's life cycle: introduction, growth, maturity, and decline. It provides examples to illustrate each stage. The introduction stage involves low profits and limited customer awareness. The growth stage sees increasing sales and profits as the product reaches a broader audience. In the maturity stage, the product peaks but faces tougher competition. Finally, the decline stage is when sales and profits begin to drop, requiring strategic decisions about the product's future.

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    Product Life Cycle

    Uploaded by

    api-308733661
    32 views6 pages
    The document discusses the stages of a product's life cycle: introduction, growth, maturity, and decline. It provides examples to illustrate each stage. The introduction stage involves low profits and limited customer awareness. The growth stage sees increasing sales and profits as the product reaches a broader audience. In the maturity stage, the product peaks but faces tougher competition. Finally, the decline stage is when sales and profits begin to drop, requiring strategic decisions about the product's future.

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    The document discusses the stages of a product's life cycle: introduction, growth, maturity, and decline. It provides examples to illustrate each stage. The introduction stage involves low profits and limited customer awareness. The growth stage sees increasing sales and profits as the product reaches a broader audience. In the maturity stage, the product peaks but faces tougher competition. Finally, the decline stage is when sales and profits begin to drop, requiring strategic decisions about the product's future.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    32 views6 pages

    Product Life Cycle

    Uploaded by

    api-308733661
    The document discusses the stages of a product's life cycle: introduction, growth, maturity, and decline. It provides examples to illustrate each stage. The introduction stage involves low profits and limited customer awareness. The growth stage sees increasing sales and profits as the product reaches a broader audience. In the maturity stage, the product peaks but faces tougher competition. Finally, the decline stage is when sales and profits begin to drop, requiring strategic decisions about the product's future.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    Product life

    Cycle video

    PRODUCT LIFE
    CYCLE
    BY: JERREY
    FARAGO

    Stages:

    Introducti
    on

    Growth

    Decline

    Maturity

    Decision
    Point

    Audio included
    Automatic time transitions
    Transition effects included
    Animations included
    Video included

    Introduction Stage

    The Introduction stage is the first stage of the cycle. In the

    Introduction stage profits are low, and the introduction length


    varies. Most costumers are not aware of your product, and
    losses can be expected during this stage. Tablets schticky
    Schticky (started in 2012, which is
    the introduction stage)

    Tablets (Started in
    2002 tablet pc)

    3D TVs (started to grow in 2012)

    Growth Stage

    The growth stage is the second stage. This stage is when the
    product starts to increase and the products start to sell, and
    higher profits are being made. Promotions are aimed at a
    broader audience. Blu-ray players, 3d TVs

    Blue-Ray players (started to become popular in April 18, 2006)

    Fiber glass hockey sticks


    (Started to become popular in 2015)

    Maturity stage

    Maturity stage in the third stage. This is when the product is

    usually at its peak. This is when the most products are being
    sold and profits are being made. But unfortunately there is
    still competition as completion gets tougher, as more enters
    the market. Coca cola hockey sticks

    Coca-Cola (founded in January 29, 1892, and in very mature in the year 2016)

    Wii (started to decline in


    November 2012 when Wii u
    Came out)

    Decline Stage

    The decline stage is when the sales volume starts to drop

    after being at its peak and less money is being made. New
    products replace the old, Firms may use extension strategies,
    or keep some sales by appealing the most loyal costumers.

    DVD players (Declined around the year 2006)

    CRT tube TV's (started to decline


    Around 2004, to 2006)

    Decision stage

    This is the last stage. This is where the company has to make
    a decision. In this stage the company may decide to
    reformulate, repackage, or reintroduce a new and improved
    product. The company can also discontinue, enhance, or
    create new promotions and pricing.

    VCR players (Fully declined around 2005 approximately)

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