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WP Aster Data Applications Within
WP Aster Data Applications Within
Contents
Executive Summary ....................................................................................................................................................... 3
Introducing Aster Database: An MPP Database with Analytic
Applications Running Inside .................................................................................................................................... 4
Breakthrough Performance and Scalability ..................................................................................................... 5
Advanced In-Database Analytics with MapReduce ..................................................................................... 9
Accelerating Development of Advanced Analytics ................................................................................... 14
Efficient Management for Both Data and Applications .......................................................................... 16
Competing and Winning with Analytics ......................................................................................................... 18
About Teradata Aster .................................................................................................................................................. 19
Teradata Aster
Executive Summary
Organizations in every major market are turning to a new generation of advanced
analytic applications that leverage huge volumes of data in new ways to provide deeper,
smarter insights. Applications like fraud detection, customer behavior analysis, trending
and forecasting, scenario modeling, service personalization and targeting, and deep clickstream analysis are increasingly being used to drive real-time decisions, increase revenue,
and reduce costs.
Operating a business today without serious insight into business data is simply not an
option. Competitive advantage depends on the ability to manage and analyze all the
critical data entering a business environment. With over 100% data growth per year in
many enterprise applications and with 70-80% of enterprises data residing outside a
traditional data warehouse, addressing the Big Data challenge has become a top priority
for companies.
Legacy architectures and approaches to data management and analytics are inherently
unfit for todays realities of Big Data and advanced analytics. The traditional database
architectures and multi-tier data pipelines are under severe strain because they were
simply not designed to store and process terabytes to petabytes of data nor to perform the
advanced analysis that has become common today. Traditional databases struggle with
the complexity and poor performance that result from trying to express rich analytics in
SQL and provide only very limited capabilities for going beyond SQLs limitations.
Additionally, moving large volumes of data through the traditional data pipeline from
the data warehouse to an analytic application for processing takes significant amounts of
time and delays analysis of fresh data. The larger the volume of data, the larger the time
and effort needed to move it from one tier to another.
These challenges are so severe that application developers and analysts are forced to
compromise the richness and depth of their analyses. They first reduce Big Data to small
data via aggregations, windowing, or sampling and then perform computations on a
subset of the data rather than the entire data set. They also are forced to spend significant
amounts of time writing, testing, and modifying complex analytic logic in order to fit it
into the limitations of traditional databases. Lower-quality analytics are the result, for
which the organization pays the price in poor decisions and lost revenue opportunities.
This paper explains how Aster Database solves the challenges of advanced analytics that
can scale to Big Data with a monumental shift in the way data and analytics are processed
and managed. Aster Database delivers a revolutionary architecture for analytics and data
management that allows rich analytic applications to be pushed down into Teradata
Aster's Massively Parallel Processing (MPP) database so that they can run where the data
natively resides. With Aster Database, it is no longer necessary to push Big Data through a
network to an overworked application server, build aggregates or random samples, or
Teradata Aster
Teradata Aster
The Aster Database Cloud Edition provides cloud integration between Aster
Database and Amazon Web Services (AWS), AppNexus, Dells Data Cloud, and
Terremark platforms. It is ideally suited to fully use the elasticity, scalability, and
persistence of cloud computing.
Teradata Aster
Teradata Aster
Teradata Aster
Teradata Aster
High data latency: moving data between the data warehouse and the analytics
server can take many hours and require significant network bandwidth.
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Teradata Aster
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Figure 3: Aster Database embeds applications with data in a unified MPP platform for
scalable data management and ultra-fast analysis of large volumes of data
Teradata Aster
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Figure 4: Seamless execution of SQL and SQL-MR functions (using Java or other
language of choice) inside the Aster Database massively parallel analytic platform
The ability to apply MapReduce to data from diverse sources with varying degrees of
structure provides groundbreaking potential for unique, provocative insights to enable
enterprises to gain competitive advantage. Analytics that were unimaginable in the past
are now easy to achieve and execute in seconds.
A few real-world examples of applications that benefit from this architecture include:
Teradata Aster
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Teradata Aster
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Figure 5: Aster Developer Express makes advanced analytics on big data easy with
the first integrated environment for developing, testing, and deploying advanced
in-database analytics
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Path analysis functions to discover patterns in rows of sequential data for use in
scenarios including time-series analysis, predictive analytics, and web analytics
such as click-stream analysis.
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Adding capacity
Performing backups
Loading data
Exporting data
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Figure 6: The Aster Management Console (AMC) provides deep visibility, monitoring,
and control of data and analytic application processing in an intuitive graphical console
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Teradata Aster
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