Report For

Aardman

Types of Contract

There are many contracts that are associated with different companys. Most
company's have contracts with employees and customers which the most common
contracts is a phone contract. Phone contracts allow the user to normally pay
monthly for their phone and this allows the company to ensure that the customer will
be with them for a long time because contracts have a time period for them to
release the contract. Once they have agreed on all of these details the customer will
then sign to agree that they are happy with everything. Once they sign the contract
they are in it until the end of the chosen period. If the customer wants out of the
contract they will have to pay the remainder of the fee before they can.

Non-disclosure agreements

A non-disclosure agreement (NDA) is a legal contract between you and another party not
to disclose information you have shared for a specific purpose.

An NDA can be used to:

share intellectual property

share commercial or trading information

formalise a relationship, eg between an employer and employee.

A one-way NDA is used when only one business is sharing information and the other agrees
to keep it confidential. A two-way NDA is used when both businesses are sharing
confidential information with each other and want to be sure that neither will disclose their
trade secrets.

NDAs also may arise between an employer and employee. If the employee will have access
to sensitive information about the company they may be asked to sign a NDA when they are
hired. This will provide an incentive to the employee not to release this sensitive information
and avoid a costly legal fee.

Working to a brief

Most companys normally work to a brief because it is the most efficient way for the company.
The brief explains the outline of the task for the employee to do and will have deadlines when the
tasks will be needed to finish. It is important when working in the media industry that companys
work to a brief because most work is produced for the customer so it will need to run smoothly.
Aardman mostly work to a brief and that maybe could of helped with their success of produces
products efficiently and to a high standard.

Contractual brief - A contractual brief is a contract that explains what the rules are between both
the client and the worker. It tells you about what the client wants from his job, this helps the worker
to understand what they want. For a contractual brief to work the worker would have to agree
before they signed the document. By signing it, it means that they agree on how much they are
getting paid etc. You couldnt do a contractual brief properly without including the liability
insurance. This is another contract that covers any legal issues that you may have.

Negotiated brief - A negotiated brief is when two or more companies come to together to
negotiate ideas about a project. When negotiating through the contract, they dont stop the
discussion until they have an agreement altogether. The brief is all about going through the
contract so that everything is fair between both parties and the client, it allows new ideas to
come forward for the project so that it can be the best quality.

Risk Management

Risk management standards A number of standards have been developed worldwide to help
organisations implement risk management automatically and effectively. These standards seek to
establish a common view on frameworks, processes and practice, and are generally set by
recognised international standards bodies or by industry groups. If a company finds a risk they will
need to fix it too ensure that it doesnt effect the company or the customer.

When working in the media industry there is different risk assessments that need to be carried in
order to make sure there is no risks that could corrupt the work flow of the company. All
electronics will need to be assessed which is called HSE. Aardman will also be doing these
assessments and manage them all by hiring someone to do these tasks.

Even simple risks such as the door being blocked will call for concern and need to be managed
and fixed. Also another risk that could be seen in a workplace is wet floor which is very common.
Most company's will have signs so they can warn the customers and employees of the hazard.

Risk management will be carried out at Aardman to make sure the workplace has no risks.

Regulatory issues

Copyright law

Copyright law originated in the United Kingdom from a concept of common law; the Statute of
Anne 1709. It became statutory with the passing of the Copyright Act 1911. The current act is the
Copyright, Designs and Patents Act 1988. The laws were implemented to make sure people who
created some kind of work and prevent people from stealing your work to benefit themselves.

Before this law was an act people could copy someones work and claim that the work was from
them. This was a big problem to companys so they decided to have this act mainly on the web
due to it is open to the world and it is easier to steal work from the web such as images, videos
and music. These assets are included in my product so this is why I need to consider where I get
my assets from. The copyright law protects the IT industry because mainly copyrighting takes
place on the web. Most copyright infringements are related to media products such as websites
and videos on the web. They are at risk because it is easier to steal information and claim it to be
yours but infact it actually isnt and you could be in a lot of trouble if a company takes ownership
if the product isnt there's unless the owner has agreed to it.

Trademarks

A trade mark is a sign that you can use to distinguish your business goods or services
from those of other traders. A trade mark can be represented graphically in the form
of your companys logo or a signature. Once acquired, a trade mark can last
indefinitely as long as you renew it every 10 years. A registered trade mark is a form of
IP, you can license or assign it to others. If you register your brand name as a
trademark you will receive a statutory right to protection of that name throughout the
whole country regardless of your reputation. This right can be evidenced by the use
of to indicate to consumers and other traders the trademark is registered.

Big company's will have trade marks so they no one can copy their brand and take
ownership of their products. Aardman has a trade mark and this can be seen on their
products with this sign

Trading standards

Trading standards is the local government service that works to protect consumers
and support legitimate business. Trading standards services carry out routine
inspections of premises so it may be that they have chosen to visit stores around your
area. It may also be that another business or a member of the public has made a
complaint. Depending on the nature of the complaint TSOs may wish to inspect your
store and/or ask about and examine relevant products or paperwork.

These laws cover a wide area, which includes:

consumer safety

counterfeit goods

product labelling

weights and measures

under-age sales

animal welfare

Office of Communication (Ofcom)

Ofcom operates under a number of Acts of Parliament, including in particular the

Communication Act 2003. Ofcom must act within the powers and duties set for it by Parliament in
legislation. Accountable to Parliament, they set and enforce regulatory rules for the sectors for
which they have responsibility. They also have powers to enforce competition law in those sectors,
alongside the Competition and Markets Authority.

If someone is offended by a website or the website is using someones work without permission
they can report the product to this website and Ofcom can either take down the website or
report it to the police.

It is the responsibility of all programme-makers together with Channel 4s editorial staff, taking
advice from the lawyers in the legal and compliance department where appropriate, to ensure
that programmes comply with the Code and can be robustly defended after broadcast to
Ofcom.

Failure to comply with the Code is likely to result in details of the Code breach being published by
Ofcom and, in the case of serious or persistent breaches, it can impose statutory sanctions.

Health & Safety Policy

A health and safety policy is a written statement by an employer stating the

company's commitment for the protection of the health and safety of employees
and to the public. A hazard is something in your business that could cause harm to
people, such as chemicals, electricity and working at height. A risk is the chance
however large or small that a hazard could cause harm.

The additional actions Aardman can take to manage health and safety should be
set out in the arrangements section of your policy. They could include:

staff training

using signs to highlight risks

improved safety equipment, such as guards or additional personal protective

equipment, including goggles, safety boots or high-visibility clothing

replacing hazardous chemicals with less harmful alternatives

improved lighting

anti-slip flooring

Freedom of information

The Freedom of Information Act 2000 is an Act of Parliament of the Parliament of the
United Kingdom that creates a public "right of access" to information held by public
authorities.

The Act does not give people access to their own personal data (information about
themselves) such as their health records or credit reference file. If a member of the
public wants to see information that a public authority holds about them, they should
make a subject access request under the Data Protection Act 1998. The main reason
behind freedom of information legislation is that people have a right to know about
the activities of public authorities, unless there is a good reason for them not to.

Your rights to see personal information held about you by public authorities have also
been strengthened. The Data Protection Act 1998 (DPA) already entitles you to see
many kinds of personal information about yourself, whether held by public or private
bodies. This law has now been amended by the FOI Act to improve your rights to see
personal information held by public bodies.

Professional bodies

British interactive multimedia

association

The British Interactive Media Association (BIMA) is an industry body representing the
digital industry in the United Kingdom. Formed in 1985, BIMA is a membership
organisation primarily made up of digital agencies.

BIMA is dedicated to serving membership in the UK and abroad. They are active in
discussions with Government, leading industry players and other partner associations.
Globally, the also represent the UK multimedia industry.

Any films or products produced by Aardman that can be viewed on TV (BIMA) will
review it to see if its viewable for the public and met all their guidelines.

Professional body codes of

practice.

A Professional association is an organization formed to unite and inform people who

work in the same occupation. There are many advantages to joining associations.
They typically offer many networking opportunities such as conferences, and forums.

Membership of a professional body implies that a duty of care is accepted by every

one of its members in fulfilling their professional responsibilities as business advisers and
managers. The Institutes Code of Professional Conduct and Practice, which is
binding on all members of the Institute, sets out the professional standards of conduct
and competence, as well as the personal values, which members are expected to
exemplify.

A code of practice is a set of written rules or guidelines which explains how people
working in different industries and environment should behave. This means stuff like
having to wear a uniform or have to act a certain way towards customers and
colleagues. It is issued by a professional body to it's members to help them comply
with its ethical standards.

Aardman employees must show commitment to the codes of practice when they
join the IIA. The rules for dealing with any allegation of infringement against the code
are described in the Professional Complaints Procedures.

Ethical

Ethical Requirments

When creating a multimedia product Aardman need to ensure that you make the assets
included in the product suitable for the target audience. For example if the target audience were
kids you will need to ensure that anything you put in the product that wont offend the users. Also
this protects such as racist comments which will offend people and affect the product. This will
always be breaking the law and could cause a lot of problems. People may be most likely to
break the law on the internet because people may think that theyre anonymous. But you can be
tracked and found so everything needs to be considered before publishing to the world. There is
rules that can help you to avoid is.

You arent allowed to use a picture, video or sound unless the person who has full control of the
assets give you permission to use them.

You cant make a written statement of someone which could offend them and any abusive
language which could affect their reputation.

You arent allowed to use anyones piece of work without permission (copyright law)

You have to be careful that you dont offend someone this goes by

Race

Gender (female and male)

Sexuality (homosexual and heterosexual)

Disability

Nationality

Class ( higher class or lower class)

Age ( adults and children)

Representation of religious beliefs

When creating a multi media product for the public Aardman have to make sure
that they do not discriminate any religions or beliefs of other people. Any media in
the product could offend some religions so it is important to make sure this doesnt
happen.

This could be a case for the modelling of the characters for the films and they must
include different races into the film so they arent discriminating any race.

If a film does offend any religion or race it could have an impact on the company
and the production of the film.

Aardman need to make sure that the product was suitable for anyone for example
different races and made sure any content on the product wouldnt offend anyone.

Policies and procedures

Media policies and procedures guide how the media will interact with a certain organization. The
policies protect companies from hazardous media interactions. The media policies and procedures for
organizations differ from organization to organization, though some rules have become standardized
across the media industry.

To avoid major mistakes which could result in reputational, legal and ethical issues, and misuse/abuse of
a well functioning social media relationship, it is important that Aardman manage any potential risks
through a common-sense approach and framework as well as monitoring the development of products
such as the films they produce.

Most companys have their own rules and guidelines, which we will always follow. However there is
guidelines that have the right to remove any contributions that break the rules or guidelines of the
relevant community, or any of the following:

Be civil, tasteful and relevant

Do not post messages that are unlawful, libellous, harassing, defamatory, abusive, threatening, harmful,
obscene, profane, sexually oriented or racially offensive

Do not swear

Do not post content copied from elsewhere, for which you do not own the copyright

Do not post the same message, or very similar messages, more than once (also called "spamming")

Do not publicise your, or anyone else's, personal information, such as contact details

Social Issues and Sensitivities

The internet is a serious place and doesnt tolerate any racism or discrimination to
anyone on the internet. This is breaking the law and is the same outside of the
internet. Everything said on the internet is taken very serious by many people. People
think that because you are online you are anonymous but this is false and you can be
tracked by authorities to prosecute you if you do break these laws. So it is important
for Aardman to not break any of these laws.

Personal data is very important to keep secure for the customers because they want
to be sure that there data is secure. Any products that Aardman sell we require
personal information about the customer such as address and full name. This is for us
to deliver the products and it is important that Aardman keep the information secure
and only for our system.

Cultural issues and language

Culture and linguistics refer to integrated patterns of human behaviour that include language,
thoughts, communications, actions, customs, beliefs, values, and institutions of racial, ethnic,
religious, or other groups (e.g., gender, gender identity/gender expression, age, national origin,
sexual orientation, disability).

The professional must recognize that differences do not imply deficiencies or disorders. Culture
and language may influence the behaviours of individuals who are seeking health or
rehabilitative care and their attitudes toward speech, language, and hearing services and
providers. Similarly, the delivery of services is impacted by the values and experiences of the
provider. Care for other cultures is providing service that is respectful and responsive to any
individual's values.

Different languages could be a problem for Aardman services because all of the films are in
English however Aardman will include subtitles in every language so anyone in the world can
watch the film.