POST EVENT REPORT

Combining leading Canadian

companies LONG & MCQUADE,
ROLAND, HMV, CARAs,
and GUINNESS/IRISH EMBASSY
Pilot Light Entertainment brought
you the
ultimate SING STREET
Rock Star Promo Pack

SING STREET
in action
at
Long and McQuade

Prizing
Poster

E-Newsletter

Guinness is an Irish dry stout that originated in the brewery of Arthur

Guinness at St. James's Gate, Dublin.

Guinness Provided
Timing April 4th May 8th 2016
In Store Poster Promotion 5 Locations

Elevation Pictures provided
Screening Passes 10 Mississauga - 10 Montreal
30 ROEs (Run of Engagement Passes for English Speaking Canada)






























With marbled floors and cathedral ceilings, Irish Embassy is upscale bar

food meets beer and whiskey.




Irish Embassy Provided

Timing - April 1st 29th

Radio & Print Partners

In Store In 5 locations

Prizing - Irish Embassy Gift Cards for Toronto and Montreal Radio partners



Elevation Pictures provided

Screening Passes 10 Montreal and Toronto















Family owned and operated, Quinns Steakhouse boasts the


very best in Irish and North American cuisine.





Quinns Provided


Timing April 1st- 29th 2016
In Store Poster Promotion

Irish pub offering brews, bar bites, and

occasional live music & events in a relaxed
venue.

The Brogue Inn Provided

Timing April 1st- 29th 2016
In Store Poster Promotion

HMV
HMV Retail Ltd, formerly HMV Group plc, is a British entertainment retailing company
operating in the United Kingdom, Canada and Ireland.

HMV provided
Timing
Prizing 10x CDs or Posters & Grand Prize in Store
Email Blast 432,163 Overall Open Rate: 20% - Delivered Engaged: 69,203 Engaged Open Rate: 37%
Social Media 3 x Posts on Facebook, 3 x Posts on Twitter, and 3 x posts on Instagram

SING STREET ADVANCE

SCREENING PASSES CONTEST
WIN a pair of advance screening passes to SING STREET!
Enter at Purehmv.ca!

In store poster that was

put up in 104 stores

CONCOURS SING STREET

LAISSEZ-PASSER POUR LE
FILM
GAGNEZ une paire de laissez-passer pour lavant-premire
du film SING STREET! Inscrivez-vous purehmv.ca!

Not a Pure Member?

Sign up in-store or online at purehmv.ca
Contest runs from April 21 May 9, 2016

Pas un membre Pur?

Devenez-le en magasin ou en ligne purehmv.ca.
Le concours est en vigueur du 21 avril au 9 mai 2016.

Email

Overall Delivered: 432,163

Overall Open rate: 20%
Delivered Engaged : 69,203

Engaged Open Rate: 37%

Online

Pageviews: 155,156

Unique Users: 9,609

Store Traffic
(2wks: Pure Picks wall (DVD inserts)): 795,703

Social Metrics
Sing Street Contest = 4 on Facebook Average Reach = 934 people per post






Click: 10 link clicks

Sing Street Contest = 3 Post on Twitter

CARAS mandate is to promote and celebrate

Canadian music and artists.
The JUNO Awards is Canadas premier awards
show, which encompass a week-long celebration of
Canadian music, culminating in The JUNO Awards
Broadcast where Canadian artists are recognized
for excellence of achievement in recorded music.

CARAs Provided:
- Social Media: One twitter blast to their 106k followers
through their Junos account

Pizza Hut is Canada's favourite place to order pizza, pasta,

wings and so much more for fast and delicious delivery or
pick-up.