Professional Documents
Culture Documents
44 Liquormart v. State of RI, 1st Cir. (1994)
44 Liquormart v. State of RI, 1st Cir. (1994)
44 Liquormart v. State of RI, 1st Cir. (1994)
____________________
Before
Cyr, Circuit Judge,
_____________
Aldrich, Senior Circuit Judge,
____________________
and Stahl, Circuit Judge.
_____________
____________________
Island, that did not ratify the Eighteenth Amendment, and was
among the
it,
in
adopted
promoting temperance,
intoxicating
within
two
statutes,
forbidding
liquor, except
the state.
at
assertedly
aimed
at
advertising the
price
of
the place
of sale
if sold
in
3-1-5.
3-8-7 provides,
3-8-7.
Advertising price of malt
3-8-7.
Advertising price of malt
beverages, cordials, wine or distilled
beverages, cordials, wine or distilled
liquor. -- No manufacturer, wholesaler,
liquor. -or shipper from without this state and no
holder of a license issued under the
provisions of this title and chapter
shall cause or permit the advertising in
any manner whatsoever of the price of any
malt
beverage,
cordials,
wine
or
distilled liquor offered for sale in this
state;
provided,
however, that
the
provisions of this section shall not
apply to price signs or tags attached to
or placed on merchandise for sale within
the licensed premises in accordance with
rules and regulations of the department.
Section
3-8-8.1, post,
____
forbidding making
"reference to
beverage,"1
defendant
that
Administrator,
strict
enlarges this
the price of
Rhode
Island
enforcer, construes
____________________
1.
language to
any alcoholic
Liquor
as
Control
including
-3-
attack
these
statutes
in
every
particular,
seek
unconstitutionality as contravening
Rhode
Island
Liquor
Stores Association
has
an
Defendants
the State
contended that
plaintiffs, in
order to
four part
______________
Association, a group of small liquor stores,
intervention as a co-defendant was not opposed
alleged as
whose
by the State,
prices were to be
participate
in
arena
and
obliged to
would
be at
a
who
-4-
that competitive
tend to
lower prices, and that "a more competitive market for alcohol
might be considered an undesirable goal."
We start
447 U.S.
ultimate
weigh "the
purpose
governmental
is
to
interests served
v.
557,
Public Service
_______________
566 (1980).
expression
by its
The
[and]
regulation."
the
Id. at
__
563.
I.
question.
In the present
II.
test raises no
of
promoting
alcoholic
beverages."
temperance
accordingly,
is
is such
whether
an
Plaintiffs
concede
interest.
The
forbidding
price
the
that
dispute,
advertising
-5-
is necessary."
and "is
not more
extensive
III.
burden
"Directly advances."
of proof.
The
burden
that
evidence,
the
on
an issue
correct, it failed.
for
the
seeking
S. Ct.
it to
decide, unfettered,
not persuaded
We do
party
court was
start with
the
it was
between competing
is
We
that the
State was
material degree");
York v.
____
See
___
Fox, 492
___
burden,
in California
__________
v. LaRue,
_____
fit").
109, 118-19
regulation in this
where the
Hudson, 447
______
evidence was
U.S. at
tenuous," Central
_______
nowhere
any kind,"
-6-
lack of studies
S. Ct. at 1800.
sufficient.
should
court do
either
way,
and
when
expert
plaintiffs' expert,
"advertising
has
there
is no
opinions
whom the
go
empirical2
both
court credited,
cumulative effects
that are
What
evidence
ways?
Even
admitted that
difficult to
is a difficult topic
to research."
Before answering
these questions we
observe
is necessary" inquiry
is
State's
expert
that
"the
objective
of
lowering
consumption of alcohol by
accomplished
increasing
an
by
establishing
minimum
prices
answer; the
State is
entitled to
and/or
by
This is not
a reasonable
choice.
____________________
2. This word is a summary of the court's findings that such
studies as were offered were too inconclusive to be relied
on.
-7-
that
some
effective.
other
e.g.,
taxation,
inherent merit
to
in the
advertising would
our
questions,
State's
are
sometimes
that
doubtless
lower prices,
many
be
less
would
seem
and that
competitive
with lower
buyers
there
contention that
would
price
method,
whose
money.
consumption
If
he not likely
is
a buyer learns
to go there,
more?
Correspondingly, if
he not
tend to buy
M.
Hanssens,
ignorant of
locally, at
would
(September 1985).
Alcohol
Control Laws
and the
__________________________________
Further,
the
lower
J. Consumer
if Association members
prices, as they presage,
be more
buys?
Even plaintiffs' witness
-8-
some
Advertising must
would
not be
be generally
spent on
it.
productive, or so
Posadas,
_______
478 U.S.
v. Crisp,
_____
467
on, that
the
unreasonable.
Twenty-First
U.S.
Capital Cities
______________
691 (1984).
We do
not
district
court
In addition,
Amendment,
at 341-42;
Cable, Inc.
____________
much money
was
free
to
hold
LaRue,
_____
supra, seems
_____
it
upon the
precisely
in
order.
Parenthetically, the State contends this discussion
to be unnecessary in view of the Court's action, 459 U.S. 807
(1982),
dismissing
an
appeal,
"for
want
of
substantial
advertising
rejected
limitation
this contention
case.
because
The
of a
district
"different
court
factual
As to the latter, it
precedental
effect,
identical reasoning
U.S. 173, 176 (1977).
statute
similar to
although not
of the
court.
necessarily
Mandel v.
______
at bar.
on
the
Bradley, 432
_______
case involved a
Defendant
restaurant
advertised,
in a circular, 50
cent drinks --
a markdown --
with meals.
-9-
The
was
entitled to
Hudson
______
tests
unreasonable"
some protection,
and
in
found
light
that
of
the
pursued the
the
four Central
_______
statute
Twenty-First
was
Amendment's
of alcoholic beverages.
It concluded as follows.
The
regulation
is
directed
toward
regulation of the intoxicants themselves,
rather than speech.
This is unlike the
case, e.g., in [Virginia State Board of
________________________
Pharmacy v. Virginia Citizens Consumer
________
___________________________
Council, Inc., 425 U.S. 748 (1976),]
______________
where the speech was the actual focus of
the regulation, since the aim of the
restriction
was
the
prevention
of
competition in pharmaceutical sales, not
the
discouragement of
pharmaceutical
purchases.
Ibid.
____
"not
690
Reliance
might raise
on
possible questions.
liquor.
the
Queensgate court?
__________
helped
wanting
by
to
its
was that
On the issue
friends.
as
the
if free
reasonable as a
purpose
however,
is whether
action was
intervene
conclusive,
We need not
primary
as
The first
been curtailed by a
Queensgate
__________
we have found
control.
eliminated
But
by
the
not
Association's
given
that
defendant,
reason
the
for
statute
protects the small vendor from the giants, could make logical
sense,
but might
not be
a lawful
use of
the Twenty-First
-10-
Amendment.
Cf.
__
(1984).
There
is a burden
to rebut
the
statutes'
declared purpose,
attempt.
We
conclude
and
plaintiffs
therefore that,
have
made
no
with Queensgate
__________
or
we observe that
Ass'n v. Evening Call Pub. Co., 497 A.2d 331 (R.I. 1985); S &
_____
_____________________
___
S Liquor Mart, Inc. v. Pastore, 497 A.2d 729 (R.I. 1985).
___________________
_______
have
not
mentioned
obligation
is
to
its
decide
decisions
for
hitherto
ourselves.
because
See
___
We
our
Watson v.
______
Estelle, 886 F.2d 1093, 1095 and n.3 (9th Cir. 1989).
_______
Peoples Super Liquor Stores, a Massachusetts vendor
that wishes
to advertise
in Rhode
-11-
3-
By
the
forbidding
hypothesis under
price
advertising
which we
by
local
are justifying
vendors,
State
more
outlets
likely to
and
elsewhere.
purchase
less
at higher-priced
at lower-priced,
viz.,
neighborhood
discount sellers
sellers, it
is a
deliberate, and, by
at foreign
hypothesis effective,
Thus we
in health
Two,
the State
if a party wishes to
at least,
dealing simply
with
limited,
Bigelow
_______
commercial
v. Virginia,
________
speech,
421
whose
U.S. 809,
rights
818
are
et seq.
__ ___
(1975), we
by the
Nor
State to
interest, as reinforced
in the light
of the fact
-12-
See 421 U.S. at 822; Friedman v. Rogers, 440 U.S. 1, 11, n.10
___
________
______
(1979).
Amendment can
State is
prevail against
been much
altogether
with
debated.
the
At
and effect of
a minimum
Commerce
First
when the
But, as a
matter of dictum,
this Amendment
it does
Clause.
the Twenty
enterprise.
has
question is whether
Cf.
__
377
not do away
Hostetter
_________
v.
U.S. 324,
331-332
the Court in
Bacchus
_______
Imports, Ltd.
______________
v. Dias,
____
recognized the
possibility that
468 U.S.
263,
at 276
a state might
(1984), has
discriminate
First Amendment."
We have
purpose of
tentatively explored
raises a
Peoples
contentions.
problem.
included
On appeal,
the
The
record shows
Commerce
it dropped it.
Clause
that,
in
While at first
its
we
nevertheless
consider
it, we
have
concluded
that
we apply the
waived.
F.2d 9,
argument.
Accordingly,
Since without it
Peoples must
-13-
fail,
the
defendants.
decision below
is
reversed,
with judgment
for
-14-