Starbucks summary

Starbucks Corporation, founded in 1985, is a premier roaster, marketer and retailer of

more than 30 blends and single-origin premium coffees around world. The Company has more
than 238,000 employees and operates about 24,000 retail stores in 70 countries around the world:
the three major segments are: Americas (United States, Canada, and Latin America), EMEA and
China/Asia Pacific. The core business of the Company is purchasing, roasting and selling coffees
together with tea and other beverages, as well as merchandizing a variety of fresh food items
through Company-operated stores or other channels, such as licensed stores, grocery and national
foodservice accounts. Together with the original brand, the Company also owns the following
trademarks: Teavana, Tazo, Seattles Best Coffee, Evolution Fresh, La Boulange, Ethos and
Torrefazione Italia Coffee.
In addition to primary services Starbucks offers coffees, syrups and other products online,
sells packaged goods and supplies specific equipment, such as coffee brewers and espresso
machines, to its licensees. Starbucks` business model includes both company-operated stores and
traditional franchising. The latter is used for Teavana and Seattle's Best Coffee, as well as
Starbucks stores within certain markets. Company-operated stores are mainly located in hightraffic locations: flexibility in choosing the size and format of the stores allows the company to
locate them in or near various settings, including downtown, suburban retail centers, office
buildings etc.
Starbucks Corporations common stock trades on the NASDAQ Global Select Market
("NASDAQ") under the symbol "SBUX, as of 04.18.2016 the last closing price was $60.81 per
share and market capitalization of $90 billion. For the FY2015 the Company had total revenue of
$19.7 billion and net income of $2.5 billion