Airline Companies

Service Comparison

Airline Industry

 DELAG
founded on
November 16, 1909
Airships were used
Manufacturer
Zeppelin
Corporation
First fixed wing airline

Products of Airline Companies

Core product
Transportation ( Travel )
Transporting passengers and goods to different destinations

Supplementary
Ground Handling
Cabin Service
Catering
Ramp Service

Supplementary products
Inflight entertainment service
Inflight connection service
Inflight catering service
Inflight advertising

Virgin America
Founded: August,2007
Founder: Sir Richard Branson
Headquarter: Burlingame,California
Fleet size: 62
Destinations: 24

Customer segments
First class
Main cabin select
Main cabin

Value Proposition
Airline of the year 2015.
Virgin America became the first airline to offer:
Fleetwide wifi
Soothing mood lighting
Touch-screen setback entertainment
An on demand food order platform
Power outlets at every seats
7 million passengers served in 2015

Customer Experience
All new kiosks/setups for checking in at the airport. No need to wait in a
line to check in or print a ticket. Generous amount of self-service check
-ins and pro travels do not check luggage.
Easy to understand/ use rewards points system. So easy you cant mess it
up.
Excellent ecommerce experience enabling wifi ,watching tv and
movies,chatting with fellow passengers,ordering food anytime to
excellent entertainment system

Highly customer centric, giving a breath of fresh air - a lifetime experience

New fleet: doesnt have cancellation or delay issues unlike other airplanes
Kind,professional,courteous,creative and fun crew members
Ace pilots: smooth travelling experience

Emirates
Founded: March 1985
Headquarter: Dubai, U.A.E.
Chairman: Ahmen Bin Saeed Al Maktoum
Fleet size: 205
Destinations: 159+ / 74 countries
Largest airline in the Middle East
2500 flights per week

Customer Segments
Individuals
Businesses

First Class
Business Class
Economy Class

Services
1. Cabin
2. Cargo
Emirates SkyCargo is the air freight division of Emirates. It began operations
in October 1985, the same year Emirates was formed. Since then it has
been the main cargo division of Emirates, and the anchor cargo airline at
Dubai International Airport.
Emirates SkyCargo operates thirteen dedicated cargo aircraft, with ten on
order.

3. Ground Service

Value Proposition Of Emirates

Price Premium/Competitive
Features Original/Customized
Quality Excellent
Reputation Prestigious
Support Comprehensive

Value Creation
In-flight Entertainment System (ICE)
Over 2200 channels
Inflight email server
Inflight mobile phones
>130 on demand movie
Ipod dock
External cameras giving birds eye view from the plane

Ground Services

Conclusion