Professional Documents
Culture Documents
Project Report UBL OMNI Group 2
Project Report UBL OMNI Group 2
Project Report
Acknowledgement
Firstly, we thank Almighty Allah, without His guidance this assignment would not have been
possible.
We take this opportunity to express a deep sense of gratitude to Mr Malic Mansoor Kabani
visiting faculty IoBM for his cordial support, valuable information and guidance, which helped us
in completing this task through various stages.
We are also greatly thankful to Mr. Talha Razi Relationship Manager (Personal Banker) and Mr. Sheharyar
Ali Relationship Manager (Personal Banker) Consumer Banking (UBL) for providing us the opportunity to
seek corporate knowledge regarding UBL Omni.
Letter of Transmittal:
th
We are submitting the project report on UBL OMNI United Bank Limited which is the tier one
bank Pakistans banking industry.
We found this report to be truly challenging yet interesting in many aspects, writing this analysis
itself was truly comprehensive learning experience for us.
Any recommendations and the factors which we have forgotten to add in our report will be highly
appreciated.
Kindly accept this humble effort of bringing forward our term report.
Sincerely,
Ammara Haque
M. Arsalan Khan
Uzair Ur Rehman
Syed Owais Shah
M. Ehtisham Wasim
Table of Contents
What is Branchless Banking?..........................................................................................................................
5
UBL-OMNI Launch:.......................................................................................................................................
6
What Is Omni Dukaan?...................................................................................................................................
7
Service Menu:...............................................................................................................................................
8
Account Opening:..........................................................................................................................................
9-13
Domestic Remittance:...................................................................................................................................
14
Domestic Remittance Information Required...........................................................................................
15
Mobile Airtime / Prepaid Voucher Purchase:.................................................................................................
16
Mobile Airtime Alert Note:.....................................................................................................................
17
Bill Payments:...............................................................................................................................................
18
Cash Deposit and Withdrawal:......................................................................................................................
19
Agent Acquiring Process:..............................................................................................................................
19
Prospect Dukaandar...................................................................................................................................
19
Comparative Analysis:..................................................................................................................................
20-21
Roles & Responsibilities AM/ ZM:............................................................................................................
22
Roles & Responsibilities BDE:..................................................................................................................
23
Roles & Responsibilities Agent:.................................................................................................................
24
Key Main Problem Highlighted:...................................................................................................................
25
5
Strategy Recommended:................................................................................................................................
26
Need to find Clusters:................................................................................................................................
26
Plan activities to engage the found sector:.....................................................................................................
26
Reference:......................................................................................................................................................
27
UBL-OMNI Launch:
Service Menu:
Account Opening
Cash Deposit & Withdrawals
Bill Payments
Omni to Omni Funds Transfer
Domestic Remittance
Voucher Purchases
ACCOUNT OPENING:
10
Account Opening:
11
Account Opening:
*Paper free work
*Image of CNIC
*Introduction of level 0 a/c
*Increase in limits
Account Level
Daily
Monthly
Annually
LEVEL 0
15,000
25,000
120,000
LEVEL 1
25,000
60,000
500,000
LEVEL 2
Unlimited
Unlimited
Unlimited
LEVEL 3
Unlimited
Unlimited
Unlimited
Cash Withdrawal
Rs. 40000
Funds Transfer
Rs. 100000
POS
Rs. 100000
12
Account Opening:
Omni Access Channels
OMNI Dukaan
SMS
Internet
ATM
13
Ensure that customer has filled the form and enter the correct information as per CNIC
Customers with thumb impression on CNIC without signature cannot open the Omni
account
Must check expiry of the CNIC and should forward request if expired
After completion of account opening transaction, agent will provide printed receipt to
customer and guide to his customer that he will get confirmation SMS on his mobile
number as well.
14
Domestic Remittance:
15
MANDATORY INFORMATION
Own CNIC
Own Mobile Number
Own Name
Beneficiary CNIC
Remittance Amount
Beneficiary Name
Domestic Remittance:
Must check the Original CNIC of the sender and retain a copy of
CNIC
Enter correct mobile # of the depositor
Enter correct CNIC of the receiver
Correctly enter the receiver mobile number
Provide printed receipt to the customer
16
Agent once enter the details and pressing the next button must verify
the beneficiary name
Must enter correct mobile number of depositor
Cash Withdrawal :
Only ask for the disbursal code if Agent have the available credit limit
and hard cash
Permanent Structure
Comparative Analysis:
Competition Analysis:
Category
UBL Omni
Retail
Outlets
Service
Menu
Account Opening,
ATM Card,
Internet Banking
Bill Payment,
Local Remittances,
Account Opening
(from 500 Franchisee &
Branch locations and only
for Telenor subscribers),
Easy Paisa
Cash
Withdrawal,
Deposit
Bill Payment,
Local and Foreign
Remittances,
Recent launch into
Corporate services
UBL Omni Branch Less Banking has made it possible just about every
consumer to avail the opportunity of accessing and maintaining a bank
account with the minimum amount giving the mass a new way of retaining
and maintaining their expenses.
Start up requirement
Agents initial training
Providing branding material to the Agent & proper
placement
Creating relationships to establish & expand the network
Managing
Agent
Acquisition
& Start up
Sales Force
Managemen
t
Procedura
l
/Operatio
nal
Managem
ent
Ensuring
Agent
Monitori
ng
Competit
ion
Analysis
Man
aging
Agen
t
Acqu
isitio
n&
Start
up
Agent
Mana
geme
nt
Outlet Coverage.
Retention of Loyal customer.
Increase in industry pie.
Decrease of Market Share of UBL-OMNI with respect to market share.
Increase with respect to last year 4% as value but in actual while the market size
got increase therefore decrease in actual market share from 20% to 15% with
respect to market.
Mobi-Cash become the 2nd most competitor for UBL-OMNI as got to gain the market
share of 25% while UBL-OMNI comes down from 20% share to the 15% and still
with the lead Easy-Paisa is at the top as leader at 65%.
Strategy Recommended:
Need to find Clusters:
Where many loyal customers can be part of activity at one touch points like:
o
Police Lines
o
Rangers HQ
o
Army Lines
o
Export Processing Zones
o
Industrial Areas of Pakistan where availability of labor are at high side
Since fund transfer is complete by both send & receive activity therefore
create touch points for consumer at both ends, like:
o
o
o
o
o
Reference: