Professional Documents
Culture Documents
Tanya Pattullo Social Media Brief
Tanya Pattullo Social Media Brief
Tanya Pattullo Social Media Brief
ORGANIZATION INFORMATION
Organization: Jeanne & Peter Lougheed Performing Arts Centre
Address: 4501 50th Street, Camrose, AB T4V 4V7 Phone: 780-608-2922
Email: boxoffice@camroselive.ca
Website: www.camroselive.ca
DEMOGRAPHIC PROFILE
Camrose and area residents who are committed to the support of arts & culture
University of Alberta, Augustana Campus students aged 17 and 25
Middle aged (particularly women) using social media to connect in the community
45% of patrons chose social media as their information source (Survey Monkey, 2015)
Social media is a valuable medium from a targeting perspective because all age groups are
engaged in some form of social media (Tuckwell, 2015 p.367)
SWOT ANALYSIS
1. STRENGTHS:
The community support was the motivating factor behind building the centre
Supporters are passionate about the theatre and are following the activities and progress
Followers are liking and sharing posts to remain supportive of the centre
2. WEAKNESSES:
Staff is limited and the centre is dependent on the help and support of volunteers
Hard to dedicate the necessary hours to a successful social media campaign
Difficult to develop consistent voice if multiple people are posting to the social media
sites
3. OPPORTUNITIES:
The Lougheed Centre is new which gives the centre the opportunity to brand
themselves correctly
Being patient and taking the time to plan and strategize content properly will be
How: Posting videos sent in by artists to promote their shows, and shooting videos around
the facility will be an engaging way to reach our patrons.
a. Qualitative measurement: Enjoyment from watching videos.
b. Quantitative measurement: Track subscribers.
5. VINE - Why: Videos are best shared on Vine. Go to social media site for video sharing.
How: The Lougheed Centre can use Vine to post videos of performers during a dress
rehearsal or sound check to encourage people to see the show.
a. Qualitative measurement: Sharing videos with friends.
b. Quantitative measurement: Encourage the staff at the Lougheed Centre on what
types of videos appeal to audiences.
RELATED ORGANIZATIONS
1. CITY OF CAMROSE
Major supporter of the Jeanne & Peter Lougheed Performing Arts Centre
It is important for the Lougheed Centre to know what is going on around the city
everything from sporting events to city council meetings can have an impact on ticket
sales.
2. UNIVERSITY OF ALBERTA, AUGUSTANA CAMPUS
Coordinating events because of parking and other related issues
3. CAMROSE ARTS SOCIETY
Support the other arts and cultural organizations in the city
The Camrose Arts Society features a calendar of events that showcases all the events
4.
5.
6.
7.
in Camrose
THE BAILEY THEATRE
Show support for smaller venue
Monitor events at the Bailey to avoid scheduling conflicts
THE BATTLE RIVER SCHOOL BOARD
Relationship with the school board for collaboration
COMMUNITY ARTS ORGANIZATIONS
Supporting the organizations that use our facility
THEATRE ALBERTA
Huge supporter of arts and culture in Alberta keeps positive relationship
Follow updates to upcoming show opportunities that could potentially be presented in
Camrose
8. ALBERTA FOUNDATION FOR THE ARTS
Watch for funding opportunities that the Lougheed Centre can take advantage of
9. SPIRIT OF ALBERTA ALBERTA CULTURE
Sharing information with other cultural events
Posting information about upcoming events
CONTENT PROVIDERS
1. PATRON SERVICES MANAGER: Responsible for marketing this person will use social
media to continually inform patron of upcoming shows and events. Can share video clips
and media articles.
2. FRONT OF HOUSE MANAGER / VOLUNTEER COORDINATOR: A powerful tool
for this staff person. Getting information out quickly is necessary to ensure proper casual
staff and volunteers are scheduled. A fun place for volunteers to engage in conversation.
3. BOX OFFICE STAFF: Can provide up to date information regarding ticket availability.
References
Survey Monkey (2015). Jeanne and Peter Lougheed Performing Arts Centre. Retrieved from:
https://www.surveymonkey.com/s/LougheedCentre
Tuckwell, K.J. (2015). Canadian advertising in action. (10th ed.). Toronto, ON: Pearson Prentice
Hall.