Professional Documents
Culture Documents
PRSSA Bateman Case Study Competition
PRSSA Bateman Case Study Competition
Faculty Advisor:
Kenneth Plowman, Ph.D.
Christopher Wilson, Ph.D.
Table of Contents
Executive Summary
Research
Situation Analysis
Core Opportunity
Creative Strategy
Goal and Objectives
Key Publics and Messages
Strategies and Tactics
Budget
Evaluation
Conclusion
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3
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4
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5
6
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7
Executive Summary
The Student Veterans of America (SVA) organization advocates and supports educational goals for student
veterans. On college campuses across the country, students benefit from pre-professional networking, scholarships,
leadership training and assistance with the Post 9/11 GI Bill paperwork through SVA. As an organization, SVA is currently
seeking to improve member retention and develop consistent messaging and branding across all of its chapters. Research
indicates that the campus of Brigham Young University (BYU) poses additional challenges to SVA because of a lack of
easily accessible veteran resources, no current existing SVA chapter, and a general lack of awareness among BYU students,
BYU administration and the general Provo community of student veterans.
This is a report of a month campaign implemented within the BYU and Provo area to resolve the SVA challenges.
It documents the research, strategic planning, application and analysis performed.
Campaign Implementation
The SVA campaign targeted BYU students, administration and the Provo community. To create a sense of
connection, the overarching theme was welcome home veterans, making BYU and Provo more welcoming to and
educated about student veterans. Many tactics and strategies were executed but the following had the biggest impact:
1. Created a video that featured SVA and was broadcast at BYUs sold out basketball game, reaching an audience of over
18,987.
2. Secured media coverage in BYU school newspaper and the local paper, The Daily Herald, as well as two published blog
posts on the College of Nursings blog, Learning the Healers Art highlighting students serving veterans.
3. Hosted Four Star General Robert C. Oaks, who discoursed with other prominent veteran leaders for Provo community
with sponsored catering and over 80 in attendance.
4. Implemented Student Veteran Awareness Week on BYU campus including booths, a Welcome Home Veterans
decorated play-house placed around campus with candy and flyers, photo booth hug-a-vet day, several videos on
social media and efforts being featured on BYU Snapchat story.
5. Created strategic online and social media platforms with posts reaching over 6,000 as well as being retweeted by the
national SVA organization with a reach of over 4,383 people.
Research
Secondary Research
The following secondary research was conducted in order to understand key publics such as BYU and the communities
relationship with veterans.
BYU has more than 70 clubs and not one club represents veterans.
BYU has a single staff member dedicated to helping veterans in the Veterans and Military Support Office. All veteran
questions go to that one staff member.
Student veterans make up 0.6 percent of the student body at BYU.
BYU does not participate in The Yellow Ribbon Program because to be a part of The Yellow Ribbon
Program the universitys annual tuition has to be greater than the limit that the VA will pay. BYUs annual
Primary Research
We conducted a pre- and post campaign survey specifically targeting BYU students and 12 in-depth interviews.
Interviews
There were 12 in-depth interviews conducted interviewing BYU faculty, BYU student veterans, other SVA chapter
advisors, ROTC and Utah American Legion representatives. Below common themes identified from the interviews:
Student Veterans
There is a need for a veteran community on campus to facilitate a connection with other student veterans.
Campus veterans seek a sense of belonging over public recognition.
Student veterans differ only slightly from other students in psychographics, but bring additional skills and life
experience.
Student veterans want to share experiences but dont want to call too much attention to themselves.
BYU is not a campus where student veterans are eligible for government assistance with tuition.
There are struggles with communication for funding applications and getting GI Bill and other financial benefits at
BYU.
Veterans in the Community
The veteran community wants to support BYU veterans.
Members of the veteran community have tried to work with BYU in the past to help veterans, but BYU didnt want to
partner with them.
Neighboring SVA chapters such as The University of Utah has at least 800 veterans on campus with an active SVA
chapter.
Over the past few years the University of Utah had six veterans transfer to its school from BYU because of
miscommunication with funding and treatment.
BYU administration has a negative reputation for its treatment of veterans.
University Administration
There is only one staff member who operates the Veterans & Military Services Office on campus.
This staff member is not a veteran himself, but has single handedly established the above office.
The Veterans & Military Services Office is the closest resource to a Veterans Center at BYU.
This single office handles many responsibilities including all applications, funding for the GI Bill, basic university
funding, and is the only resource for contacting the administration.
There are no resources offered on campus for specific counseling for veterans with any type of transition period or
Post Traumatic Stress Disorder (PTSD) coping methods.
Survey
From the pre survey, 27 percent of students were unsure if they knew a veteran or not. Only 13 percent of
participants who said they knew a veteran interacted with that veteran on a daily bases. Seven percent interacted once a
SWOT ANalysis
Strengths
Weaknesses
Opportunities
Threats
Situation Analysis
The SVA seeks to support veterans through its educational goals by providing support and advocacy on college
campuses throughout the country. Currently, SVA has 1,200 chapters and represents 400,000 student veterans across U.S.
campuses. SVA provides many services to student veterans such as pre-professional networking, opportunities to connect
with professors, scholarships, leadership training and assistance with the Post 9/11 GI Bill paperwork. The GI Bill is used
by veterans, their spouses and children. A few concerns SVA faces include retaining members and inconsistent messaging
and branding within all chapters and outside the military community.
BYU brings additional challenges because it does not have many student veterans on-campus or who use the GI
Bill. Out of the 450 individuals using the GI Bill, only 150 are actually veterans and the remaining are family members of
veterans. On BYUs campus, students, faculty and administration are not aware of student veterans. Many people believe
that ROTC cadets are veterans and ROTC provides resources for student veterans. BYU does not offer specific resources
such as counseling or mentoring for veterans. Finally, BYUs administration has a negative reputation of its treatment of
student veterans. In the last year, at least six undergraduate veterans have transferred to other schools in Utah.
One of the obstacles faced is that BYU is a private university that has regulations and policies for its organizations
that kept the campaign from accomplishing SVAs objectives. BYU does not usually partner with outside organizations
unless under special circumstances such as an external academic organization. For this reason, BYU does not have an
SVA chapter and does not have easily accessible resources for veterans. Other regulatory problems include all donations
from organizations and restaurants must be on an approved donation list. BYU could deny the donation. Veterans are
discouraged from attending private universities for financial reasons, resulting in a low use of the GI Bill on BYUs campus.
Additionally, some veterans do not want to be part of SVA because they are finished with their military involvement. The
final regulatory challenge faced was the FERPA laws that prevented identification of BYUs student veterans and their
contact information.
Core Opportunity
Based on research conducted, the main opportunity was to increase awareness about BYU student veterans and
SVAs resources among BYU administration, students, student veterans and the Provo veteran community; if brand
awareness is improved then more people would be aware of student veterans and the need for resources on BYUs campus,
which could help change the public perception of the broken veteran.
Creative Strategy
Every year, thousands of veterans are welcomed home by friends and family as they return from serving their
country. The Welcome Home, Veterans campaign attempted to harness the warm welcome and spirit of appreciation
that communities often show military veterans and provide a way for this spirit of gratitude to be perpetuated in
a way that could create a veteran-friendly campus. The strategy behind this idea was to increase public awareness
among the Provo veteran community, BYU administration, BYU student veterans and BYU students about the importance
of having a welcoming atmosphere for veterans. This strategy was adopted to educate the community about SVA and the
impact of the GI Bill. Welcome Home, Veterans communicates the message that veterans, whether they are coming
physically home from serving, moving to a new location or looking for a comfortable place to be themselves again, are
always welcome wherever they go. A logo was created that embodies this message.
The campaign focused on four key publics. The main public was BYU student veterans ages 26 to 35 years old. The
other publics included BYU administration, BYU students ages 18 to 30 and the older generation of veterans ages 55+ in
the Provo community.
Messages
Below are the main messages crafted for the campaign. Each message is public specific and focuses on each publics
motivating self-interests while identifying a category of information and/or communicating a desired action for that public
to take.
Help establish the first SVA club on BYU campus to create a campus home for students who understand what the
transition is like from soldier to student.
SVA is a national organization committed to creating veteran-friendly campuses across the country and provides
financial, social and educational opportunities for student veterans like you.
Rationale: BYU student veterans are an unorganized on-campus community that would benefit from membership in an SVA chapter. Because
no current chapter exists, many students are unaware of the full potential benefits that could be made available to them.
BYU Administration
Show appreciation and support for BYU student veterans by participating in the first-ever Veterans Appreciation Week
on BYUs campus.
Make BYU a great home for student veterans by helping them to establish a club that provides access to scholarships,
professional opportunities and a network of military peers, easing a soldiers transition to student life.
Rationale: Within BYU administration are gatekeepers that decide whether or not our campus has an SVA chapter. Administration
also has a great potential to support on-campus events and desires for the campus to perceived as a good home for veterans.
BYU Students
Show your patriotism and gratitude for Americas armed forces by participating in BYUs Veterans Appreciation Week
Serve local veterans at Central Utah Veterans Home to show your appreciation for those who served our country.
Rationale: The student life experience at BYU provides opportunities for students to learn about new groups and organizations on-campus. With
the motto Enter to learn, go forth to serve, service opportunities are a great way for students to show support for a cause.
Join Provo area veterans and learn about the benefits available to you and your family at a veterans appreciation event.
Follow us on Facebook to learn about how veterans find a home on campus after military service through employment
at BYU.
Rationale: The BYU community has a large influence on Provo. Utah is historically a very conservative state with a great love for veterans and a
deep cultural respect for those serving in the military. The local VA is well established and eager to partner in connecting veterans of
all ages in the community.
Strategy 1
Educate BYU students on campus about student veterans through face-to-face interaction.
Rationale: In research conducted, BYU students are not aware of the 150 veterans on campus. Because of this small number of veterans on
campus, there was almost no support or awareness of student veterans and their needs. In order to raise more awareness on SVA, BYU students
need to be educated about their own student veterans.
Tactic 1
A visual representation of a home was set up on campus to educate and engage students about creating a home
for veterans. For one week various centralized locations on campus were chosen to place a small, decorated playhouse
to engage and create awareness about veterans for students. The playhouse was used to represent our creative strategy-Welcome Home, Veterans. The campaign created face-to-face conversations with BYU students about SVA and
encouraged to engage on social media.
Tactic 2
Four booths were hosted at high-traffic locations on campus. Educational posters were strategically placed to
educate students about student veterans. One booth invited students to create paper airplanes that were donated to the
American Legion. A photo booth was created to showcase a national Hug-a-Vet day, where students could engage on
social media and post pictures with veterans. The other booths informed, promoted and engaged students about SVA, the
GI Bill and BYUs student veterans. Veterans and ROTC members were at all the booths to answer questions and make the
experience relevant and credible.
Strategy 2
Engage with BYU students, administration, and the Provo community through social media platforms and local papers.
Rationale: Social media was a huge tool that was used to the campaigns advantage in order to interact with more people. The internet provided
an easier way to spread awareness and communicate with all publics. Facebook was the biggest platform--it helped generate a huge amount of
awareness in the community and it encouraged people to spread the awareness to those they knew. The university paper and local paper reached
those that were inaccessible through social media.
Tactic 1
The BYU school newspaper and the local paper, The Daily Herald, wrote articles on the student veterans at BYU
and the events held during the campaign. Two blog posts were published on the College of Nursings blog, Learning the
Healers Art, highlighting students serving veterans.
Tactic 2
A Facebook page was created to generate interactions and engagement with students and faculty. The hashtag
#becauseofveteransIcan, allowed students to spread awareness to the Provo community about veterans. This tactic
allowed the sharing of statistics and facts on veterans.
Tactic 3
We created a video to promote Student Veteran Awareness Week by showing respect for the American Flag
and veterans. It was shared on all social media sites and on Facebook.
Tactic 4
Veteran faculty spotlights were created to highlight those who have served and now work at BYU. These spotlights
showed BYU students and the community that there are many veterans on campus with amazing stories.
Strategy 3
Tactic 1
The Honor Utah Veterans event was hosted to honor all veterans in the community and provide student
veterans with mentors in the Provo area and information about veteran benefits. Former Four-Star General
Robert C. Oaks spoke, as well as other highly regarded veterans. The community, students and veterans were invited to
attend.
Tactic 2
A video was created a video to honor the ROTCs 100-year anniversary that was shown at the BYU basketball game
during halftime. The SVA logo and Student Veterans Awareness week information was displayed at the end of the video.
Tactic 3
A service event was held at the Central Utah Veterans Home to connect the student veterans with the veterans in
the community. The veterans were able to share stories and meet with one another.
Strategy 4
Student Veterans Awareness Week.
Rationale: A full week in the campaign was dedicated to establish awareness on campus. The goal was to get students excited and involved with
the veterans around campus. During this week tactics were implemented each day that could get the students and veterans involved together.
Tactic 1
A video was created to inform the public about SVA to show respect to the American Flag and to veterans. It was
shared on Facebook and was boosted for $6 targeting 18 to 55 year olds in Provo.
Tactic 2
The hashtag #becauseofveteransIcan was debuted and used to generate conversation by inviting students and
other members of the community to post stories of veterans and how they influence lives.
Tactic 3
In addition to the educational booths, there was a photo booth in a main building on campus to invite students and
others in the area to take photos with American Flag themed backdrop and items. Candy and flyers were handed out during
the photo booth.
Budget
Our campaign was funded through $550.10 of in-kind donations by community members, local businesses and
veteran organizations and an additional $287.17 in cash expenditures. The total overall budgeted amount was $832.27 (see
Appendix for full budget).
Evaluation
Objective 1
Establish a baseline of SVA and its program among 6,000 (20 percent) students and 22,000 (20 percent) community
members by March 15, 2016.
We teamed up with BYUs ROTC and created a video that featured ROTC and SVA. The video was played at BYUs
mens basketball half time reaching over 18,987 people, 5,000 were students and community members attended. We also
held a veterans event at Provos Historic Courthouse. BYU student veterans, community veterans, community members and
University of Utah SVA members were invited. In total, 71 people attended the event. After the event, we received emails
from veterans and veteran organizations that have a desire to help BYU student veterans. BYUs campus
newspaper, The Daily Universe, wrote an article on our event for its webpage, and the local paper, The Daily
Herald, wrote a recap on our veterans event.The Daily Universe online has an estimate of 254,044 page views from faculty,
alumni,
administration and parents read our article on The Daily Universe online. Over 32,000 people view The Daily
Herald each day and approximately 700,000 view the online website each month. The article was published the day after the
main event. A post survey sent to BYU students showed that student were more aware about student veterans. The number
of students who said they didnt know if they knew a veterans decreased by 2 percent from the pre survey.
Objective 2
Find a student veteran and advisor who will be willing to start and lead an SVA Chapter on BYUs campus by March 15,
2016.
Before March 15, 2016, we had both a BYU student veteran and a veteran faculty member volunteer to start and
maintain an SVA Chapter on BYUs campus. However, BYU wont allow a SVA Chapter on campus due to
partnerships limitations with outside organizations. Instead, the student and faculty member organized a BYU
Student Veterans Club in its place. All the social media platforms for the campaign were kept active and passwords
given to the student veteran who is starting the club. Also, 5 out of the 16 veteran faculty members volunteered as mentors
for student veterans to support the veterans club.
Objective 3
Create BYU SVA social media profiles and increase engagement and followers by 200 within one month.
The platforms utilized were Facebook and Twitter. Facebook had the largest impact.There were four paid boosted
posts that were targeted to the Utah Valley audience. By selecting what interests our audience was interested in, we were
able to reach reach 5,211 more people through these boosts. One boost was used for sharing a video that had a reach
of over 6,000. Through Facebook, The National SVA organization shared the campaigns video about ROTCs 100-year
anniversary. SVAs share had an organic reach of 4,383 people and the interaction was higher than any other post. Over the
course of the campaign, the Facebook page was able to gain 221 likes on our page. Through face-to-face interactions, the
campaign was able to encourage students on campus to view and like the Facebook page.
Twitter was used to ask questions to our audience. Directly tweeting about SVA increased reach and reactions. The
question asked was Because of veterans I can and people were able to respond with the hashtag and share it with
their followers. By tagging different BYU clubs and organizations, the campaigns Twitter had a rise in the interactions that
received and saw better outcomes this way.
A 10 second video on student veterans was created and featured on Snapchat on the BYU campus story where over
6,000 students viewed the information. It was estimated that over 1,000 students were able to see our educational booths in
total.
Conclusion
Impact/Sustainability
The Welcome Home, Veterans campaign was successful in educating and informing BYUs campus and Provo
community about the SVAs role in serving veterans.
Beyond establishing campus and community awareness of SVA, the first Veterans Appreciation Week at BYU set
standards for future involvement from veteran employees on campus. Many faculty veterans contacted the campaign via
e-mail, inquiring about how they could sustain future events. These volunteers proudly shared their BYU stories through
the campaigns social media channels and this engagement of veteran employees on campus creates a continuous resource
for student veterans at BYU. The turnover of students every year underlines the importance of establishing guidelines for
long-term activities that involve student veterans and influencing both students and administration.
In addition to providing education about SVAs resources, the Honor Utah Veterans Event created friendships
between student veterans and local Provo veterans. These local veterans united together to celebrate Provos proud tradition
of military service and will become localized to members of the newly formed student veterans club.
Confidential Proprietary
Gifts
Elder Oaks gift
Roger Perkins
Kent Blad
Randy Edwards
Additional Costs
Invitation
Programs
Additional Costs Subtotal
Audio/Visual Services
Basic PA system and podium
Screen
XGA data/video projector rental
Power strips
Extension cords
Microphone
Computer
Audio/Visual Services Subtotal
Plates
Forks/spoons
Napkins
Cups
List Service Costs Subtotal
Food Utensils
Meal (refreshments)
Food
Food and beverage gratuity
Meal Costs Subtotal
Video
Song use for National Anthem video
Music for ROTC video
Production of video
Video Costs Total
Social Media
Posts
Boost promotion
Media coverage
Research
Background research
Research pre-survey launch
Research post-survey launch
Other research
Category
5
1
1
1
1
90
1
1
1
1
1
1
1
Need at least
70 of each
1
1
1
1
1
1
1
4
1
5
1
1
2
Estimated
Quantity
$39.77
$22.77
$19.77
$19.77
$0.00
$0.15
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$11.00
$7.00
$3.00
$10.00
$0.00
$1.00
$21.00
$0.00
$0.00
$25.00
$0.00
$0.00
$12.00
$25.00
$0.00
$0.00
$0.00
$0.00
Estimated
Cost per Unit
$39.77
$22.77
$19.77
$19.77
$0.00
$13.50
$13.50
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$11.00
$7.00
$3.00
$10.00
$31.00
$241.00
$0.00
$241.00
$1.00
$21.00
$0.00
$22.00
$0.00
$0.00
$0.00
$0.00
$0.00
$48.00
$25.00
$73.00
$0.00
$0.00
$0.00
$0.00
$0.00
Donated/Money
Subtotal
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$25.00
$0.00
$25.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
PRSSA Account
Subtotal
x
x
x
Prep
wks
x
x
x
x
Wk 1
x
x
x
x
x
x
Wk 2
x
x
Wk 3
x
x
x
x
Wk 4
Calendar: FEB-MAR
x
x
x
x
Wk 5
Provided by venue
Provided by venue
In-kind donation
Provided by venue
Provided by venue
Provided by venue
App on computer
Page 1
fsdds
We personally conducted this research
BYU students receive research survey access for free
Notes
21
1
15
5
1
15
15
Booths
Paper print outs
Donated decorations
Donated print outs
Booth Costs Total
News articles
Media pitch
The Daily Universe newspaper article
The College of Nursing blog post
The Daily Herald newspaper article
News articles Costs Total
Confidential Proprietary
1
9
1
1
Advertising Costs
Candy
Snacks
Posters
Advertising Costs Total
1
15
15
15
1
1
Estimated
Quantity
House
Playhouse
Paper print outs
Donated print outs
Donated print outs
House Costs Total
Sister Oaks
Wrapping/thank you cards
Gift Costs Subtotal
Event Costs Total
Category
$4.79
$64.89
$17.57
$21.32
$0.00
$0.00
$0.00
$0.00
$0.15
$20.00
$0.15
$0.00
$0.00
$0.00
$0.15
$0.15
$0.15
$12.00
$6.41
Estimated
Cost per Unit
$287.17
$0.00
$0.00
$64.89
$0.00
$191.88
$256.77
$0.00
$0.00
$0.00
$0.00
$0.00
$3.15
$0.00
$0.00
$3.15
$0.00
$0.00
$0.00
$0.00
$2.25
$0.00
$0.00
$2.25
$0.00
$0.00
$0.00
$0.00
PRSSA Account
Subtotal
$837.27
$550.10
$4.79
$4.79
$0.00
$17.57
$0.00
$17.57
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$20.00
$2.25
$22.25
$0.00
$0.00
$0.00
$0.00
$0.00
$2.25
$2.25
$4.50
$12.00
$6.41
$120.49
$405.99
Donated/Money
Subtotal
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
x
Calendar: FEB-MAR
x
x
x
x
x
Notes
In-kind donation
Page 2
In-kind donation
Flowers
Thank you cards came with eight cards
Appendix B: Research
In-depth interview notes with veteran faculty: Kent Blad and Ron Ulberg
Questions:
1. Tell us about the veterans program that the nursing program has?What was your transition like? What resources did you
have?
2. Do you work at all with veterans on campus who are students?
3. They did, but dont anymore, sometimes get the ROTC (military and Air Force)
4. Two years ago had a man who was in the Navy
5. What has been your experience with veterans on campus?
6. Would you be willing to help build awareness for our veterans on campus?
7. Do you have any suggestions on how we can make
8. Ask about SVA
9. Willing to get involved and help
10. Professors who are veterans, contact
11. Change campus, more involved
Kent Blad:
Ron Ulberg:
Have student who go to other countries, some stay in Utah for refugees and some work with veterans.
Give students the opportunity to meet veterans and learn about the military, how it changes people and when they are
out in the field and challenges to come back
Goal: to get students to understand the veterans
Two thirds of veterans do not have health care through the VA system
Every nurse will be involved with a veterans
We soon realized that the veterans is a major it,
BYU was the first nursing program to do this, a few school now have one, BYU is asked to help start veterans course
Kent Blad:
Class motto: To know them is to care for them better
They teach their students to know the veterans: what they are, who they are, why they are the way they are.
Ron Ulberg:
24 million veterans and there are sub groups depending on what war they served in
World War 2, very conservative, independent
Teach students that depending on what war they fought in they need different care, and so on.
Kent Blad:
Secret to success: the more the two of them shut up and the more the students are exposed to veterans themselves. they
are veterans, but they have limited experience from how they served. The more we can expose students to the veterans
the more they learn. do not have a text book because the veterans are their text books
VSO: american legion, veterans of fallen, military officer association (have donated money)
Kents father was a veterans, rural communities have more veterans
Go out to rural communities and talk to them every year
Doesnt matter what veteran, homeless or CEO, they are all equal simply because they served. They deserve everything
we have.
Ron Ulberg:
D.C is to have them get VA is in DC, head of veteran affairs is one of the presents secs.
Meet with State congressman who are involved with political off
Go to Penta gone to the military headquarters
Meet holocaust survivors
Understand more about military culture
2 years ago, brother in the military, student served, come home and killed himself
Interact with people who have lost limes, PDST, get more appreciation
Kent Blad:
Everything they do they try to get students in front of veterans and people who care about veterans.
Mike Lee and Brian Halthform has been a lot of support to them
Their Ideas:
1. like need a veterans affair program the U of U. Patition the admissionstartion that provides a military person who is an
expert to help Steve. Need expert on Benefits office
2. Young veterans: they feel allow because they have come from the battle field where they were a tight field. released
and come here and they are allow. This program would be perfect to form a community. Community of friends and
resources (other places to meet friends, counseling informal, more than just money resources)
3. LDS church has a military department. The direct has been helping the nursing. Have full-time missionaries. Know
every single LDS military throughout the world. Very small program. Try to keep in touch with all the military.Become
a serve opportunity to keep in touch with those who are serving. Try to get letters out, have church servers, have care
packages.
4. Have a LDS chaplains school. All military have champions (bishops) are tried to meet the needs for the spiritual needs
of the military. Great to have access to the program through the club. Two gentiment JSB. Provide activities. Masters
program
5. Lets be real. They are little awkward, they want to interact with the opposite sex. Most will be males. If you can help.
Nurses students. SNA board to see if they would meet. Feel like they are not normal and are different when they are
not different. There is no reason their passions
Veterans are independent and will not get a response
Create a awareness on campus about this office
More ideas:
What would we want? These are people like us: social events, serve, know if any special benefits what, what is that
us as a group, their service makes them a little different, but they want to get back into regular life, Do not join the military
unless you like to serve. Dont try to make them feel extra special, they will say they are just doing their job, you can thank
and honor them, but DO NOT MAKE HUGE FUSSES FOR THEM. They want to be part of your group. they want to b
the person just for doing their job. 90% of what we like to do and 10% of what the military related stuff.
seen; something I do, not something that I am--a lot more to me than that
Where to start: BYU Idaho--what do they do? whats effective?; Westminster--same thing
Food
money
extra credit
make it a class ( credit)--Student Development class (make it a transition class),
help them get to the 12 credit
civilian assimilation class
social skills class
Romantic relationships
Chaplins are not a good idea pastors, preachers, unless they are/ have been in the military
Perhaps look to graduate students for the event
Ideas:
Gala with keynote speakers, food, meet someone cool (congressman, etc), honor the veterans with their families,
think about a competition essay (american values: freedom, god and country)--American Legion
Being a student veteran how do you feel like youve been treated?
Pre Survey
Default Report
Q3DoyouknowanyBYUstudentveterans?
StudentVeteransPre
April4th2016,3:49pmMDT
Q2AreyoucurrentlyenrolledasastudentatBYU?
Answer
Yes
Answer
Count
Yes
95%
153
No
5%
100%
161
Total
Q4HowmanyBYUstudentveteransdoyouknow?
Q4HowmanyBYUstudentveteransdoyouknow?
Count
21%
31
No
52%
77
27%
39
Total
100%
Q5HowdidyoumeettheBYUstudentveteran(s)?
Q5HowdidyoumeettheBYUstudentveteran(s)?
How did you meet the BYU student veteran(s)?
mutual friends
2
Family, Ward Members (I'm assuming by student veterans you mean graduates.)
too many
Law school
One
I didn't
A lot of my family and other people that live near where I grew up.
One of them married my sister, and I know 2 others from class.
5
In Elders Quorum
None
well, I am one of them so just kind of happens?
My brother in law graduated from BYU's Army ROTC, and i know 2 other student veterans.
Class
2
networking
a few
He's in my organic chemistry class
1
Class
10
In my ward
1
BYUSA
1
Classes and ROTC
2
I knew of him because he also worked in library security.
1
I worked as a student secretary for BYU Army ROTC
At least 10
1
1
In class
2
He's my dad
I'm related to one of them. The other ones live close to me and have been in my ward growing up.
Family
I work with her.
Roommate
3
Class
1
Church
2
mission
2
1
1
147
Q6HowoftendoyouinteractwithstudentveteransatBYU?
Answer
Q7Pleaseindicatetheextenttowhichyouagreewiththefollowing
statementsregardingyourinteractionswithBYUstudentveterans.
Count
Never
30%
Once a Month
23%
10%
7%
17%
Once a Week
2-3 Times a Week
Daily
13%
Total
100%
30
Q8Pleaseindicatetheextenttowhichyouagreewiththefollowing
statementsaboutBYUstudentveterans.
Question
It is
important to
have student
veterans on
BYU campus
BYU student
veterans are
not like me
Student
veterans are
an asset to
the BYU
community
Student
veterans have
adequate
support for
their unique
needs on BYU
campus
BYU veterans
are members
of the ROTC
Total
Strongly
disagree
Somewhat
disagree
Neither agree
nor disagree
Somewhat
agree
Strongly
agree
Total
50
52
28
136
Question
My
interaction
with BYU
student
veterans has
been
positive.
My
interaction
with BYU
student
veterans has
been
negative.
Total
20
42
44
27
136
28
57
47
136
15
104
12
Somewhat
disagree
Neither agree
nor disagree
Somewhat
agree
Strongly
agree
Total
12
21
13
13
21
12
42
Q9HowdoyoufeelaboutstudentveteransonBYU'scampus?
Field
Strongly
disagree
Minimum
Maximum
Mean
Std Deviation
Variance
Count
Appreciative
0.00
100.00
81.88
19.80
392.07
135
Uncertain
0.00
100.00
41.03
31.01
961.44
106
Sympathetic
7.00
100.00
67.71
23.77
564.92
120
136
14
74
37
136
30
80
300
185
85
680
Q10HowcouldBYUbemoreinclusiveofstudentveterans?
I think it would be good for BYU to recognize them, or at least advertise an special programs they have for vets.
Q10HowcouldBYUbemoreinclusiveofstudentveterans?
Perhaps honor them in some way publicly or invite them to share their experiences.
N/A
Hold meetings?
Just treat them like normal students. I don't think tey want special treatment necessarily.
I don't know
I think they should do something to recognize student veterans on campus during Veteran's Day or some other
way.
I don't know.
More awareness and honor them in a celebration
I'm not sure...I wasn't aware that BYU was exclusive of student veterans.
Offering counseling or other support services
Teach students more about student veterans and their value.
I think it is important to see that their needs are met, but that they're not treated like outsiders and that they
feel welcome and accepted
Provide them the help they need to transition back. Health care physically and mentally.
I'm not very aware of them, so helping ordinary students know more about them would be great.
Giving special thanks...
Are there really any student vetarans?
I'm not really sure what you mean by student veteran. When I think of veteran I think of the Elderly, but I guess
there could be younger guys who are veterans as well. Are they excluding them right now? Are there any
problems? If they are a BYU student, they should get the same privileges as all other BYU kids, but paying their
tuition or something if they don't already might be an acceptable compliment for sacrificing to serve our
country.
Be sensitive to how they want to be treated
Pay for their tuition
Activities and clubs
Explain more of what they are.
I don't know.
Highlight some of the veterans more or have events for the veterans
Talk about them more?
Maybe have more clubs that cater to their needs and where they can find fellow student veterans. I think BYU
can do a better job honoring them so students can be more aware of the student veterans at the school. I don't
really know any and didn't realize that there are some.
Help them be part of ROTC and other clubs where they can share their experiences
As far as I know there's no recognition of what they do for us, maybe recognize the veterans we have on
campus
i don't think i know any so this my answers are inconclusive for this subject.
not sure
I don't know.
Not sure.
I dont know
I have no idea!
It could recognize them in some way instead of ignoring them like BYU does to other at risk groups.
Not really sure what you all mean by "student veterans" in the first place. So perhaps putting out messages who
they are would be a good start.
Showcase them
Give them hugs? And just be generally more understanding and sensitive on certain subjects.
I was unaware that they weren't being included. Maybe just making sure they know about the opportunities
Byu can offer them.
Special programs
I don't know
Have events, recognize them more public ally, make whole student body aware
I don't know any...but I feel like they are just normal students/people that have performed honorable service.
Have activities and events celebrating them and getting the awareness out. As far as I know, classes and
classmates are inclusive.
Not sure
Awareness?
No idea
Inform us
I have no idea.
As a member of the National Guard serving my country, i am not yet of veteran status, but the thing i feel would
be most meaningful would be to educate students on respect and proper etiquette for there country and those
that serve it. I dont want special attention. I want to be included just as everyone else is. i do want students that
stop and put their hand on their heart when the flag is being raised, or bow their head for a brief moment of
thanks as they hear their national anthem.
Recognize them, maybe have them talk about their experiences to the student body?
tell byu they're there
Q11Whatdoyouknowaboutstudentveterans?
BYU students who fought in wars
Q11Whatdoyouknowaboutstudentveterans?
What do you know about student veterans?
I didn't realize there were a lot of "veterans" as in people who have already returned from military service.
Next to nothing.
I don't really consider ROTC students to be veterans, unless they were enlisted and now are back in school in
this program. I'm not sure that I even know any students who were in the military. I don't really know anything
in particular.
They are fit, sometimes have PTSD and are sometimes anti social. Maybe they feel different from students but I
don't feel different from them.
nothing.
Not much
not much
Not much. I don't know one personally and I don't know what options/assistance is available to them.
Nothing
I only know one but as far as I know it seems there aren't any special programs or recognition for them on
campus.
ROTC members can be considered vets, but they aren't actually considered vets until they've been overseas.
That is what my friends in ROTC have told me at least. I don't think BYU has many, but I appreciate the ones we
have.
I know nothing about student veterans
They've given up a lot of their lives to help better other's lives and that's very noble to me. I don't know how
much else there is to know.
Not very much, I don't know any student veterans
nothing
Very little
Unfortunately, nothing.
Nothing
Not much, truly. Do we have any?
Very little, if anything
Absolutely nothing
I don't
Nothing
Not much at all
Not a whole lot.
I don't really know anything about them. I would love to know more about who they are, what their lives are
like, and what needs they have and how I can help.
They are students who chose to serve in the military at some point in their life. They return hoping to live a
normal life full of opportunity.
Nothing, really.
Nothing
I only know ROTC people, that they help with flag ceremony, that they do push-ups at the football games when
we score, and that sometimes they have to dress in uniform or combat gear for the day.
Not much
nothing
Nothing, really
Nothing.
Next to nothing
Basically nothing.
not sure
I don't know anything about them.
Next to nothing
Very little
Nothing
Nothing.
Not a lot
Nothing--- who are they? I don't know who you are talking about.
I don't know a ton. Just that they've served in the military and now they've come to pursue a degree at a
university.
Hardly anything. I've only met ROTC members that have not been deployed.
nothing
Not much
Nothing
They are students that have participating in armed forces or government protection services
Not much
That they are students who served in one of the branches of the military
Not much. In fact, I don't exactly know when you say "student veteran". Is that someone who already was
deployed and is now back in school? Someone who's in the ROTC? Someone who graduated, then was
deployed?
I think it's an incredible thing to serve our country and I have a lot of respect for them
not very much
Nothing
Nothing.
I really don't know much about them, that's why I think they should be recognized
Honestly, not much at all
I don't know anything. It would be nice if this survey provided a little more information about them. It was hard
for me to understand the questions
not much
Almost nothing.
I know that they are men and woman that are serving or have served for a set amount of time and are now
recieving an education. And they are good men and women.
Nothing
Not much. Are they the ones who put up the flag?
Nothing, really.
literally nothing
Really nothing
Nothing
They've served in various positions during their service-- medical, infantry, etc.
not much
Nothing
Next to nothing
Not much
I'd assume that they students that have served as active duty members of the military.
BYU students who fought in wars
Next to nothing.
I don't really consider ROTC students to be veterans, unless they were enlisted and now are back in school in
this program. I'm not sure that I even know any students who were in the military. I don't really know anything
Q13Whatdoyouknowaboutthe9/11GIBill?
Q13Whatdoyouknowaboutthe9/11GIBill?
Q12Doyouknowwhatthe9/11GIBillis?
Count
Yes
29%
38
It pays for the schooling of veterans if they want to get a degree after their service in the military.
No
71%
93
Those that have served our country get free tuition to gain an education
100%
131
Total
It is a really cool way to compensate those who have parents in the military
Q14AreyouaBYUstudentveteran?
It's a way to make it easier for vets to go back to school and get some good degrees
That it has to do with veterans and school
It's used for educational advancement
It helps veterans pay for college.
A bill granting special benefits for Veterans passed for iraq/afghanistan vets
Count
Yes
8%
No
92%
35
100%
38
Total
Q15WearegoingtoholdaeventonMarch10tohonorBYUstudent
veterans,ifyouarewillingtoparticipatepleaseleaveyournameandcontact
information.
Q15WearegoingtoholdaeventonMarch10tohonorBYUstudentveterans,if...
We are going to hold a event on March 10 to honor BYU student veterans, if...
no
Q16Pleaseindicateyourage
Q17Pleaseindicateyourgender
Answer
Male
Female
Total
Answer
Count
18 or younger
1%
19
2%
20
12%
15
21
22%
29
22
24%
31
23
18%
24
24
12%
16
25 or older
Total
8%
11
100%
130
Count
42%
54
58%
76
100%
130
Q19Pleaseindicateethnicity
Q18Whatyearincollegeareyou(basedoffofcreditstakenatBYU)?
Answer
Count
93%
121
Black/African American
2%
Hispanic/Latino
4%
5
1
White
Answer
Freshman
Count
4%
Sophmore
11%
14
Junior
35%
45
Senior
46%
60
Graduate School
Total
5%
100%
130
Asian/Pacific Islander
1%
0%
Other
0%
Total
100%
130
Q20Pleaseindicatemaritalstatus
Answer
Count
Single/Never Married
77%
100
Married
23%
30
Widowed
0%
Divorced
0%
Separated
0%
Total
100%
130
Appendix C: Tactics
Logo
House Event
House video on Facebook: https://www.facebook.com/BYU-Student-Veterans-of-America-1703366266612020/?fref=ts
Videos
Halftime ROTC Video, Celebrate Veterans Week, BYU SVA
https://www.dropbox.com/s/rhy77leemql13oz/ROTC%20Halftime%20Video.mp4?dl=0
Respect the Flag, Celebrate Veterans Week, BYU SVA
https://www.youtube.com/watch?v=nWh2DkCI5jw
ee
Appreciation
Veterans
M o n d ay :
T u e s d ay :
#BecauseofVeteransIcan
W e d n e s d ay :
T h u r s d ay :
F r i d ay :
Hug-A-Vet Day:
#byusva
#welcomehomeveterans
BYU
Robert C. Oaks
Event Sponsored By
American Legion
in Provo
Provo
Post 13
Supporting Staff: Brooke Tait, Taylor Brown,
Hannah
Childs,
368 W. Center
St. Elisabeth-Anne Ashby
Joann Distler, Andrew
Cook and
in Provo
Provo
Post 13
Supporting Staff: Brooke Tait, Taylor Brown,
Hannah
Childs,
368 W. Center
St. Elisabeth-Anne Ashby
Joann Distler, Andrew
Cook and
Closing Prayer................................. Ron Ulberg, Associate Professor in Closing Prayer................................. Ron Ulberg, Associate Professor in
American Legion
Event Sponsored By
Robert C. Oaks
BYU
Utah Department of
Health Care
Compensation
Veteran Pension
Spouse Pension
Dependency and Indemnity
Compensation
Aid and Attendance
Retired Active Military,
Housebound
National Guard or Reserves
Education
Burial
Vocational Rehabilitation and
Employment
Home Loan Guaranty
Unemployability Benefit
Convolence Benefit
Veterans VA Benefits
Hospital/Enrollment
Primary Care
Emergency Care
Specialty Care
Dental
Hearing
Medication
Vet Clinic/
Counseling
Womens Clinic
Substance Abuse
OIF/OEF Clinic
Choice Program
Community Based
Outpatient Clinics
(CBOCs)
Catastrophic
Services
Telehealth Services
Mileage
Reimbursement
Lodging & Per Diem
Specialized
Transportation
Auto Adaptive
Home Improvement
Clothing Allowance
Home Health Care
By VA Social Workers
Medical Equipment
And More Services
available
v Outreach Program
v Discharge Data (DD 214)
v Utah State Veterans
Cemetery
v Utah State Veterans Homes
v Disabled Veteran Property
Tax Abatement
v Armed Forces Property
Tax Exemption
v Purple Heart Tuition
Waiver
v Purple Heart Fee
Exemption
v In-State Tuition Rates
v Homeless Veterans
Fellowship
QUESTIONS?
Social Media
Facebook:
https://www.facebook.com/BYU-Student-Veterans-of-America-1703366266612020/
Twitter:
https://twitter.com/ByuSva
Service Project
Veterans Home
Service Project
Saturday, March 5 @ 11:00 a.m.
Come serve our veterans at the Central Utah Veterans Home
Hear their stories and serve those who have served you.
#byusva
#welcomehomeveterans
Appendix D: Evaluation
At a Glance
This report analyzes 20,520 social mentions including the keywords BYUSVA, #byusva, BYUVeterans, SVA, #sva,
#welcomehomeBYUveterans, WelcomeHomeVeterans, GIBill, BYUstudentveterans, #welcomehomesva, #yvets,
#welcomehomeveterans, #welcomehomebyu and #byuvets between February 15th at 10pm (Mountain Standard Time) and
March 16th at 11pm (Mountain Daylight Time).
The peak of conversation happened on February 20th at 4pm, which included the keywords viyahshaadinikkah, sva theater,
sonam, revolution and paras. Positive conversations included the emotions join, help, love, like and yes. Negative
conversations included the emotions hide, fuck, help, fire and killed.
The most influential profile during the selected time period was @garyplayer, who has 229,650 followers. @garyplayer's mentions
were shared once.
Volume:
Sentiment:
120
100
80
60
40
20
Influencers:
60
Score: 85
Gary Player
The Black Knight, Grand Slam
Golfer, Philanthropist, Father,
40
80
20
Feb 21
Feb 28
Mar 06
Mar 13
Feb 21
Feb 28
Mar 06
Mar 13
24% Positive
Peak: 77 mentions on February 20th at 4pm.
5% Negative
Peak: 15 mentions on February 20th at 2pm.
Most shared Positive mention:
Congratulation for @Sir_Zeklos as a
Favorite Teacher from result review SVA's
regulation. +5.000GOB
Score: 78
Polenar Tactical
We're a big European YouTube
shooting channel. We're based
in Slovenia, EU.
Score: 78
Mike Michaud
Former Congressman, current
Assistant Secretary of
@USDOLVeterans'...
The Top 10 Influencers are interested in |,
social media and veterans.
Location:
Conversations:
Viral Coefficient:
20.0%
1,493 mentions shared "sva"
7.0%
0.4VC
Reach
Spread
VC Viral Coefficient
4.9%
365 mentions shared "sonam"
Page 1
BYU
Volume
Between February 15th at 10pm and March 16th at 11pm there were 20,520 mentions. 13,841 of these were
original mentions reaching a potential audience of 17,875,537. In addition, 4,208 unique profiles made a total of
6,679 reshares spreading the mentions to an additional 6,683,751 people.
Mentions Timeline
120
100
80
60
40
20
Feb 21
20,520
Feb 28
Mar 06
Mar 13
Total Mentions
Reach
Spread
0.4VC
VC Viral Coefficient
Most Reach
Most Spread
Most Popular
The most popular mention appeared on
February 19th at 10:44am, posted by
@sampaints, and as of March 16th at 10:54pm,
was retweeted 172 times.
DesignObserver
Influence: 63 Followers: 849,133
Sam Weber
Influence: 52 Followers: 9,962
Social Data by
Page 2
BYU
Sentiment
Of 20,520 mentions analyzed between February 15th at 10pm and March 16th at 11pm, approximately 4,913
mentions (24%) were positive, and 982 mentions (5%) were negative. 14,625 mentions (71%) were classified
as neutral, or not very emotional in either direction. The most frequently used positive emotions were join,
help, love, like and yes. The most frequently used negative emotions were hide, fuck, help, fire and killed.
Sentiment Timeline
24%
80
Positive Mentions
60
5%
40
Negative Mentions
20
71%
Feb 21
Feb 28
Mar 06
Neutral Mentions
Mar 13
AMYA South VA
Influence: 43 Followers: 361
Mentions
xiyren
1,738 Followers
Irene
589 Followers
Holly
79 Followers
desibantu
Social Data by
317
58
50
48
40
User
Mentions
Unknown
Brian Scagnelli
Mika
desibantu
Stock Rocket
13,311 Followers
7
6
6
5
4
Page 3
BYU
Influencers
The top Influencer, Gary Player with 229,650 followers and and influencer Score of 85, posted once between
February 15th at 10pm and March 16th at 11pm. The most active author, xiyren, who has 1,738 followers and
an Influencer Score of 47, posted 317 times during the same period.
Name
Gary Player
@garyplayer
February 24th at 6:45am
Bio
The Black Knight, Grand Slam Golfer, Philanthropist, Father, Golf Course
Designer & Fitness Fanatic. I'm old, get over it.
Followers
Score
229,650
85
Fun day with the SVA International Golf Tour. @ Dubai Creek Golf Club
https://www.instagram.com/p/BCK82SKtc6J/
Polenar Tactical
We're a big European YouTube shooting channel. We're based in Slovenia, EU.
@PolenarTactical
February 18th at 3:27am
1,926
78
@grabcanovic1 hahaah. Evo, samo za tebe - selfie aka Duck Face .. Ja i Ziga
kad sva bila na pivu http://twitter.com/PolenarTactical/statu...
Mike Michaud
@MikeHMichaud
February 29th at 6:53am
24ur.com
Former Congressman, current Assistant Secretary of @USDOLVeterans'
Employment & Training Service (VETS), passionate about helping veterans find...
Simply Measured
Najbolj obiskana spletna stran v Sloveniji.
Vlado Georgiev
Annie Stoll
@aniistoll
March 3rd at 8:39am
Don't get left behind, put your #AnalyticsFirst.
Composer, producer, musician, etc...if you don't like me-don't follow me pls
Social Data by
73
388,800
70
2,994
70
@aniistoll SVA taught me discipline and drive that may not have developed for
me otherwise. I was a timid artist and it
@PSFK
March 1st at 6:01am
331,775
Ideas for innovation: Forecasting the smarter, better future.
PSFK
76
@VladoGeorgiev
March 2nd at 7:33pm
74,725
@simplymeasured
February 24th at 1:52pm
78
Great to speak to the 2016 @VFW SVA legislative fellows today about what we
do at @USDOL VETS. http://twitter.com/MikeHMichaud/status/7...
@24ur_com
March 5th at 11:25pm
9,102
110,306
69
SVA alum May Shek on the payoff behind cross-sectorial collaboration and
thinking http://www.psfk.com/2016/03/sva-branding...
http://twitter.com/PSFK/status/704652756...
Page 4
BYU
Location
7,634 mentions were analyzed between February 15th at 10pm and March 16th at 11pm which were either geotagged at a specific location or were associated with a particular location based on the person's bio. Most of
the conversation (11%) originated from New York.
Languages
Unknown
56.64%
English
43.36%
Findings
Why couldn't the Gramercy Women's Dorm
have single rooms?! SO NICE. #sva
#dormlife
M I K A
Influence: 23 Followers: 31
25CartoonistDead
StuffPoisonOddityCommodity Nobody
Unauthorized Personal Instagram:
mikapproved
Social Data by
Page 5
BYU
Location (World)
7,634 mentions were analyzed between February 15th at 10pm and March 16th at 11pm which were either geotagged at a specific location or were associated with a particular location based on the person's bio. Most of
the conversation (35%) originated from Serbia.
Languages
Unknown
56.64%
English
43.36%
Findings
Your brand is worldwide and facilitates
conversation in every areas. This week
there were no spikes in conversation in
a specific location.
Outlander
Influence: 30 Followers: 402
skeptik
Social Data by
Page 6
BYU
Conversations
From the 20,520 total mentions between February 15th at 10pm and March 16th at 11pm) there were 160 major
categories of conversation, with "sva" occupying 20.0% or 1,493 mentions.
Word Burst
k n g2
jo 1
i
usn
gen2
1
g
re
en
viyah
r
op
a
dh
a
join
g2
re
cek
@.vladimiracademy
htt
p
:/
/t
w
itter.co
m/rvxiy
ren/s
sv
r
fo
ra
shaa
dinik
kah
s |
u
bl n
an io
st ct
in lle
co in
info
o
& sj ,more
u
pa
eg
p
o
va
sv
a
op
sonam
ps
p
u
d
m an
sona s |
ra
a
p
instanblu
collection
a
#sv
reg
se
ec
clo
a
sv
vi s
of
ch
gen
com 21 lets
e
us,mo & join
re info
r
milton glase
1996 sva
r
phoosnteoart
al h y
ion dnaycts
# r
nat
la
ua
ol
4.4%
o
rts h
la scor
ua on
vis h
of in
4.8%
ec g2
k n 1 l
jo ets
in
sv
4.9%
ch
mp
i
yor
ol
4.9%
y son
ho
sva b
sc
7.0%
am
20.0%
tatus/7
0
11806
2426
Occurrences
Keyword
432
sva opreg
#art
242
#photography
#newyork
Occurrences
Trending URLs
URL
Occurrences
235
http://viyahshaadinikkah.tumblr.com/p
219
hlp
233
http://twitter.com/rvxiyren/status/7011
204
118
g21
233
http://twitter.com/prksoojoy/status/70
100
101
dhampir yo
233
http://www.miltonglaser.com/the-work
91
to/1
#nyc
81/pho
Hashtag
Trending Keywords
71820
Trending Hashtags
#artist
74
vladimiracademy
225
http://schoolofvisualarts.tumblr.com/p
91
#schoolofvisualarts
69
viyahshaadinikkah
221
http://pedia.desibantu.com/files/2013/
80
#illustration
65
sonam
216
http://pedia.desibantu.com/files/2013/
80
#tattoo
58
paras
208
http://twitter.com/prksoojoy/status/70
75
#love
57
instanblu collection
206
http://twitter.com/prksoojoy/status/70
61
Social Data by
Page 7
BYU
Mentions
February 15th at 10:08pm - Jared Lyon '13 MPA is now the President
and CEO of Student Veterans of America - Jared Lyon was appointed
President and CEO of Student Veterans of America (SVA ) on January 4,
2016, overseeing all aspects of the organization. In this role, Lyon
will forge critical partnerships and secure record grant funding for SVA .
did the deal she had gotten. So, why are we at this place again?
Tristan asked. Because, my mother was able to pull some strings and
Lyon was named National Student Veteran of the Year by SVA in 2011.
The SVA gives support to Veterans to ensure that they have the
opportunity to succeed in post-secondary educational programs.
maxwellblogger
benji-blacksky
February 15th at 10:23pm - Sva ova jutra su komari na javi bez tvog
zagrljaja
@Franck_Adil
@prevrtljivac
Influence: 40 Followers: 1,587
February 15th at 10:36pm - Hja. Dons sva oba z Denotam mal zaspala.
Jutar gre pa zares. Tojspettozatagnar.
@nomcheri
Influence: 44 Followers: 1,500
February 15th at 10:44pm - Hja. Dons sva oba z Denotam mal zaspala.
Jutar gre pa zares. Tojspettozatagnar.
@denislindros
Influence: 47 Followers: 778
@Vimeo: https://vimeo.com/svaadmissions
@DennisJinXin
Influence: 3 Followers: 11
The X-Files S10E05 720p HDTV x264-SVA Size: 1.28 GiB | Duration:
00:42:50 | Container: MKV Audio: AC3 | 384 Kbps | 6 Channels Video:
The X-Files S10E05 720p HDTV x264-SVA Size: 1.28 GiB | Duration:
00:42:50 | Container: MKV Audio: AC3 | 384 Kbps | 6 Channels Video:
N/A Genre: Drama, Mystery, Sci-Fi iMDB Summary When an art gallery
that's showing potentially offensive artwork is bombed, Mulder and
SVADownLoadNitroFlareThe.X-Fi [More...]
SVADownLoadNitroFlareThe.X-Fi [More...]
xtremeli2011
xtremeli2011
@andrej_yugojazz
Influence: 46 Followers: 503
wander-waves
preprodaje http://twitter.com/tehlab1/status/699487...
@tehlab1
Influence: 42 Followers: 1,144
@snezanajugovic
Influence: 49 Followers: 1,376
Bujanovcu, ali sva cebad imaju UNHCR oznaku. Da shvatili ste. Neko
preprodaje https://t.co/
@AtilijaDamaskin
Influence: 55 Followers: 4,574
@snezadmam
Influence: 43 Followers: 235
@pejovic15
Influence: 44 Followers: 1,589
@SreckovicFilip
Influence: 48 Followers: 2,210
@naprvu
Influence: 36 Followers: 751
AM EXCITED
@writingforart
Influence: 47 Followers: 2,373
February 16th at 12:28am - Sva deca vas sveta mole usporite pored
film at SVA ! This is a film for anyone whos ever lost their best friend to
someone else.
@jelena_sudar
Influence: 25 Followers: 190
kokosinsp
preprodaje https://t.co/
@gospava__
@sekamicika
Influence: 38 Followers: 133
Influence: 15 Followers: 17
https://www.youtube.com/watch?v=wG05JMRr...
@pcellica
Influence: 47 Followers: 2,048
SnapchaAMBULANCIASYEMERGENCIAS
February 16th at 1:20am - "The Walking Dead" Here's Not Here Blgaro (1CD ) - subttulos descargar - Subtitulos de "The Walking
Dead" Here's Not Here - Blgaro (1CD ) - subttulos descarga
directaBajar Subtitulo de "The Walking Dead" Here's Not Here - Blgaro
(1CD ) - subttulos Ahora 1 Link.
monedasporfavor
summersaltturn
@UnaFeataMushata
Influence: 39 Followers: 838
@NeverovatniMiki
Influence: 49 Followers: 4,955
students draw masterpieces on the walls and desks. This needed a little
osecanja
Mettaton love.
maraandherproblems
@mineazuljevic
Influence: 41 Followers: 397
Bujanovcu, ali sva cebad imaju UNHCR oznaku. Da shvatili ste. Neko
preprodaje https://t.co/
@VitezLazar
Influence: 39 Followers: 6,731
opcenito, bespotrebni su
@suncek
Influence: 47 Followers: 900
February 16th at 1:58am - Gaper in Katra ~ Spoznala sva se na onaon.com http://ona-on.com | vir: RTV Slovenija, TV Dnevnik 14.2.2016.
http://www.youtube.com/watch?v=vm4UPh8XO...
February 16th at 2:02am - Presla sam 50m i vec sam sva mokra zaboga
@__Honey__bunny
Influence: 51 Followers: 1,938
OnaOnCom
@KalondaMaurice
Influence: 2 Followers: 5
@nenormalnibigl
Influence: 19 Followers: 26
February 16th at 2:36am - Its hard for me to give specific career advice,
because everyone in this industry winds up here through different
different means. Some people got here through connections they made
in college, some people got here without even finishing high school. If
college, some people got here without even finishing high school.If
youre interested in college, most of our boarders are from CalArts,
of the crew on Steven Universe went to SVA in New York; I had a good
experience there, but the New York animation industry seems to be
of the crew on Steven Universe went to SVA in New York; I had a good
experience there, but the New York animation industry seems to be
having trouble these days. Both those schools are very expensive, but I
loveatitsfinest
wouldnt say theyre essential, so if you cant afford them or dont want to
start off life with absurd amounts of debt, dont feel like you have to go
there to get a start.
bad pearl
February 16th at 2:37am - Have you seen our new look SVA Quarterly?
http://www.socialventures.com.au/sva-qua... # philanthropy
# socialimpact #impactinvesting #SROI #
@GiantsHelping
Influence: 45 Followers: 329
devices such as your TV, Cable Box, Satellite Receiver, Bluray Player,
Sound Bar, DVD Player, Game Console, DVR, and more!IR Universal
Remote turns your phone into a real universal remote controller. Use
your phone's built in IR Blaster to control infrared devices such as your
TV, Cable Box, Satellite Receiver, Bluray Player, Sound Bar, DVD
Player, Game Console, DVR, and more!
Rashid
@Milos_Rancic
Influence: 20 Followers: 458
@ognjenz2
Influence: 41 Followers: 827
@BoKISmoKI94
Influence: 17 Followers: 72
gingerita
@VijestiE
Influence: 27 Followers: 7
@VesnaPA
@cakamadafaka
Influence: 40 Followers: 501
@Djelala_
Influence: 39 Followers: 285
February 16th at 3:35am - svako ima dupe, ali nisu sva pametna
@myrysna
Influence: 54 Followers: 6,528
http://twitter.com/Iam_SVA/status/699543...
different means. Some people got here through connections they made
in college, some people got here without even finishing high school. If
youre interested in college, most of our boarders are from CalArts,
@Iam_SVA
Influence: 39 Followers: 1,485
torratymakeup
Marc
February 16th at 4:07am - @srdjanmil037 sva godine za dve godine stap i sargarepa
@CogitoErgoSum_r
Influence: 15 Followers: 15
@kety_umetnica
@antiprotivan73
Influence: 2 Followers: 3
this department i aint telling u shit ?? you can pay for membership on his
website ??? instead ???
queenofsheep
MASTER
Post Survey
Q3DoyouknowanyBYUstudentveterans?
Default Report
StudentVeteransPost
April4th2016,3:48pmMDT
Q2AreyoucurrentlyenrolledasastudentatBYU?
Answer
Answer
Count
Yes
94%
132
No
6%
100%
141
Total
Q4HowmanyBYUstudentveteransdoyouknow?
Count
Yes
14%
18
No
61%
80
25%
33
100%
131
Q5HowdidyoumeettheBYUstudentveteran(s)?
HowdidyoumeettheBYUstudentveteran(s)?
How did you meet the BYU student veteran(s)?
HowmanyBYUstudentveteransdoyouknow?
class
In the library when I was studying. (I'm in the Marine Corps Reserves, so we spot each other very easily.)
My ward
One
through a friend
Dozens
BYUSA
Veteran's meetings. I am one and had an opportunity to be a research assistant that was only open to student
veterans that are also studying engineering
Family
Did martial arts with one, the other was a friend of my brother-in-laws
Class
Room mate
Lived in ward
I am that person
Friends of friends
Roomates
MTC
3
1
Q6HowoftendoyouinteractwithstudentveteransatBYU?
Answer
Q7Pleaseindicatetheextenttowhichyouagreewiththefollowing
statementsregardingyourinteractionswithBYUstudentveterans.
Count
Never
24%
Once a Month
24%
12%
6%
18%
Question
Daily
18%
Total
100%
17
My
interaction
with BYU
student
veterans has
been
positive.
My
interaction
with BYU
Once a Week
Q8Pleaseindicatetheextenttowhichyouagreewiththefollowing
statementsaboutBYUstudentveterans.
Question
It is
important to
have student
veterans on
BYU campus
BYU student
veterans are
not like me
Student
veterans are
an asset to
the BYU
community
Student
veterans have
adequate
support for
their unique
needs on BYU
campus
BYU veterans
are members
of the ROTC
Total
Strongly
disagree
Somewhat
disagree
Neither agree
nor disagree
Somewhat
agree
Strongly
agree
Total
36
48
23
110
21
31
48
110
26
43
41
110
83
10
110
Strongly
disagree
Somewhat
disagree
Neither agree
nor disagree
Somewhat
agree
Strongly
agree
Total
13
12
13
13
student
veterans has
been
negative.
Total
26
Q9HowdoyoufeelaboutstudentveteransonBYU'scampus?
Field
14
60
26
109
25
55
253
132
84
549
Minimum
Maximum
Mean
Std Deviation
Variance
Count
21
100
83
20
394
107
Uncertain
100
40
32
1012
93
Sympathetic
100
68
24
570
98
Appreciative
Q10HowcouldBYUbemoreinclusiveofstudentveterans?
HowcouldBYUbemoreinclusiveofstudentveterans?
Stephen Olson, BYU's Military Relations advisor, is superb. We could hold annual events to honor those who
served on holidays such as Memorial Day, and give them the opportunity to share stories of their service and
sacrifice in the Armed forces.
Be more public about them, they are great people and can help others a lot
I'm not sure--maybe we could have some sort of appreciation day or event?
I have never seen anything here promoting veterans other than the flag room
SVA program
I don't know.
I have no idea
More events
I have no idea
Not sure
Don't know
No idea.
A week of awareness
No idea
I don't know any so... Maybe make their presence more well known
I don't know what a student veteran is. How can they be a veteran is they are a student? Have they served?
I don't even know what you men by student veterans. Students who have already served in the military? I
wasn't even aware that we had any of those. How large is the veteran population at BYU? Why would we feel
"sympathetic" as the previous question said? Were they injured or did they go through anything traumatic?
no idea
Be aware.
Have some sort of appreciation day and some event raising awareness for some between-related issue. Some
patriotic celebration where they are highlighted.
I'm not really sure.
I don't even know any. So maybe do things to make students more aware that they are here. Give them the
recognition that they need.
Just be their friend if i knew who they were
I honestly have no idea because I didn't know there was such a thing as student veterans. However, I'm sure
they contribute greatly to BYU culture through their examples in discipline and service.
I'm not sure
I don't know
Making them more well known. Honoring them at events
More bursaries/scholarshps.
highlight them more
I don't know. I don't know enough.
I'm not sure, I feel like they are treated well
nothing
Nothing.
Q11Whatdoyouknowaboutstudentveterans?
Whatdoyouknowaboutstudentveterans?
They are usually older than average college students because they have dedicated part of their life to protecting
our freedom, in general they like any other veterans deserve our respect and appreciation for their sacrifices.
Not much
G.I. Bill helps with tuition.
Practically nothing
Nothing
I honestly do not know much about student veterans. I can't think of anything that I know.
Nothing. Open ended survey questions are terrible for analyzing data btw. Do a focus group for questions like
this
Nothing
honestly, nothing
I don't
no.
Their schilling is paid for in part of full because of their service. They often have to work because of their job.
They are often older than most students
that they're cool and have sacrificed to serve the country
Nothing
I don't know very much.
They are students who have done time in a branch of the military. I feel like people think they aren't Return
Missionaries and are therefore less than. It is really sad.
Nothing
They wake up early, like really early
nothing
I don't
They are great
Nothing really.
I don't
My knowledge of student veterans is very limited. I see them from time to time in their uniforms but I don't
personally know any.
Q12Doyouknowwhatthe9/11GIBillis?
Not much
I feel like we as a demographic have a unique set of experiences that broaden our character and help us give
back to our campus community. I know that many veterans struggle with PTSD, and although that's still true
among BYU students who are almost entirely LDS, our understanding of the Atonement helps us bounce back
even stronger and make us more valuable to our peers
Nothing
nothing
Not much..
Nothing. Absolutely Squat. Nada. Zero. Zilch. A complete lack of knowledge. I'm bereft of understanding.
Absolutely nothing
Nothing
Absolutely nothing.
I've never met a student veteran, but it seems they would be diligent students.
Nothing.
Answer
Yes
Almost nothing. We should have more recognition for them and find out more about them.
No
nothing
Total
Nothing.
They are usually older than average college students because they have dedicated part of their life to protecting
our freedom, in general they like any other veterans deserve our respect and appreciation for their sacrifices.
Count
13%
14
87%
94
100%
108
Q14AreyouaBYUstudentveteran?
Q13Whatdoyouknowaboutthe9/11GIBill?
Whatdoyouknowaboutthe9/11GIBill?
What do you know about the 9/11 GI Bill?
It provides full tuition and a living stipend for those who have served over 36 months on Active Duty in any
branch of the U.S. Armed Forces. It was implemented to help recruiting veterans to serve in the war in
Afghanistan and inIraq following the 9/11 attacks on the World Trade Center.
It's the funding for student veteran's schooling.
I remember the name from 11th grade history. After the terrorist attacks on September 11th something about
army policy changed.
Individuals who served in the war are able to receive an education after they are done serving.
don't they pay for your school?
I think it gives veterans and their children a certain amount of money to have to get a college education
provides military men and women with benefits for active duty, after 9/11/2001
The post 9/11 GI Bill is a federal fund for students who have served in the armed forces after 9/11/01 that gives
them a few more benefits monthly than other chapters of the GI Bill
Answer
Count
Helps with veterans enlisted in conflicts after 9/11. Helps with tuition.
Yes
21%
No
79%
11
100%
14
Count
It provides a way to cover the cost of college if you have gone to basic training and or served abroad
Veterans and military get money for college--if they don't use it, they can give it to their children
Total
Nothing
almost everything
Q16Pleaseindicateyourage
It pays for schooling for GIs that served in the Iraqi/Afghan war
Q15IfyouwouldliketobepartofBYU'sVeteransClubpleaseleaveyour
nameandcontactinformation.
IfyouwouldliketobepartofBYU'sVeteransClubpleaseleaveyourname...
If you would like to be part of BYU's Veterans Club please leave your name...
Byron Yates yatesito22@gmail.com
Spencer Brady 760-707-2476
Q17Pleaseindicateyourgender
Answer
Answer
Male
Female
Count
35%
38
65%
70
100%
108
18 or younger
1%
19
8%
20
6%
21
31%
33
22
28%
30
23
10%
11
24
8%
25 or older
Total
Total
7%
100%
108
Q18Whatyearincollegeareyou(basedoffofcreditstakenatBYU)?
Answer
Q19Pleaseindicateethnicity
Count
Freshman
5%
Sophmore
31%
33
Answer
White
Junior
27%
29
Senior
36%
39
Graduate School
Total
2%
100%
108
Count
Single/Never Married
76%
82
Married
24%
26
Widowed
0%
Divorced
0%
Separated
Total
0%
100%
108
101
0%
Hispanic/Latino
3%
Asian/Pacific Islander
1%
0%
Other
Answer
Count
Black/African American
Total
Q20Pleaseindicatemaritalstatus
%
94%
3%
100%
108
newspaper articles
New articles:
http://universe.byu.edu/2016/03/11/byu-club-raises-awareness-for-student-veteran-resources1/
http://myinforms.com/en/a/26857966-byu-club-raises-awareness-for-student-veteran-resources/
https://byunursing.wordpress.com/2016/03/07/serving-those-that-served-them-fillmore-veterans/
https://byunursing.wordpress.com/2016/03/07/serving-those-that-served-them-an-honored-veteran/
http://www.heraldextra.com/news/local/education/college/byu/campus-notes-donkey-basketball-announced-religious-conference-to-address-life/article_3332e2c9-9878-5cca-aac8-1bdd64bbf1bd.html
Facebook Link
https://www.facebook.com/BYU-Student-Veterans-of-America-1703366266612020/?ref=aymt_homepage_panel