Name: Henok Kifle

ID:

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Table of Contents
1.0 Executive Summary
CompanyName is a promising, Ethiopian company that sells and rents heavy equipment such as
dozers, backhoes, excavators, and trenchers as well as small home use and construction
equipment such as tillers, augers, and chain saws.
CompanyName has obtained the authorization to be a distributor for Hancor Pipe, Stone
Equipment, Pro-Cut Diamond Products, Echo Lawn Care, Compact Excavators, and Skid Steer
Loaders. The company is the only authorized distributor for the South East from Addis Ababa at
Debrezeyit area for Ramrod Equipment and Komatsu Forklifts.
CompanyName has a perfect management team with direct knowledge of the industry,
extensive research experience, and unique administrative skills. Its team includes Mr. Henok
Kifle and Mr. xxxxxxxxxxx. Having lived in Debrezeyit Ethiopia for 16 years, and worked at the
city, President/CEO, Mr. Henok has compiled an extensive list of customers/potential customers,
vendors, and contacts for equipment consignment.
Loyal customers help to expand the company's business area by word-of-mouth, using the
companys website and social medias.
A key component of the company's strategy is to continue to add to its ever-increasing product
line which currently includes homeowner equipment from Echo and Interstate Batteries,
commercial, equipment from Ramrod, Compact S/I Technology, and industrial equipment from
Komatsu.
The company is seeking a loan/credit line in the amount of $300,000 for the purpose of
expanding the business. Expansion plans include the purchase of additional land and
construction of a larger shop/service area, increase rental inventory, purchase of delivery truck,
and the hiring of additional personnel including a mechanic and delivery driver. Projected
revenues for Year 1 to Year 3 are $210,000, $420,000, and $840,000, respectively.
1.1 Mission
CompanyName mission is to become the exclusive full-service equipment rental, sales, and
Service Company in all over the city with the ability to service the surrounding parishes of Addis
Ababa & Adama. Therefore the company's strategy is to create a limited geographical niche for
itself where there are no potential competitors.
CompanyName vision is to continue to expand its service to other areas. The company's
coverage area is constantly increasing, as the areas are becoming aware of the company's
presence.

Chart: Highlights
This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary.....................................................................................................................1

1.1 Mission...........................................................................................................................................1
Chart: Highlights...........................................................................................................................2
2.0 Company Summary......................................................................................................................2
2.1 Company Ownership................................................................................................................2
2.2 Locations and Facilities...........................................................................................................2
2.3 Past Performance......................................................................................................................3
Table: Past Performance.............................................................................................................3

Table of Contents
1.0 Executive Summary
CompanyName is a promising, Ethiopian company that sells and rents heavy equipment such as
dozers, backhoes, excavators, and trenchers as well as small home use and construction
equipment such as tillers, augers, and chain saws.
CompanyName has obtained the authorization to be a distributor for Hancor Pipe, Stone
Equipment, Pro-Cut Diamond Products, Echo Lawn Care, Compact Excavators, and Skid Steer
Loaders. The company is the only authorized distributor for the South East from Addis Ababa at
Debrezeyit area for Ramrod Equipment and Komatsu Forklifts.
CompanyName has a perfect management team with direct knowledge of the industry,
extensive research experience, and unique administrative skills. Its team includes Mr. Henok
Kifle and Mr. xxxxxxxxxxx. Having lived in Debrezeyit Ethiopia for 16 years, and worked at the
city, President/CEO, Mr. Henok has compiled an extensive list of customers/potential customers,
vendors, and contacts for equipment consignment.
Loyal customers help to expand the company's business area by word-of-mouth, using the
companys website and social medias.
A key component of the company's strategy is to continue to add to its ever-increasing product
line which currently includes homeowner equipment from Echo and Interstate Batteries,
commercial, equipment from Ramrod, Compact S/I Technology, and industrial equipment from
Komatsu.
The company is seeking a loan/credit line in the amount of $300,000 for the purpose of
expanding the business. Expansion plans include the purchase of additional land and
construction of a larger shop/service area, increase rental inventory, purchase of delivery truck,
and the hiring of additional personnel including a mechanic and delivery driver. Projected
revenues for Year 1 to Year 3 are $210,000, $420,000, and $840,000, respectively.
1.1 Mission
CompanyName mission is to become the exclusive full-service equipment rental, sales, and
Service Company in all over the city with the ability to service the surrounding parishes of Addis
Ababa & Adama. Therefore the company's strategy is to create a limited geographical niche for
itself where there are no potential competitors.
CompanyName vision is to continue to expand its service to other areas. The company's
coverage area is constantly increasing, as the areas are becoming aware of the company's
presence.

Chart: Highlights

2.4 Future Facilities..........................................................................................................................3

3.0 Products............................................................................................................................................4
3.1 Product Summary.....................................................................................................................4
3.1.1 Future Products..................................................................................................................5
3.1.2 Product Support.................................................................................................................5
4.0 Market Analysis Summary.........................................................................................................5
4.1 Target Market Segment Strategy........................................................................................5
Table: Market Analysis................................................................................................................6
Chart: Market Analysis (Pie).....................................................................................................6
4.2 Market Growth............................................................................................................................6

Table of Contents
1.0 Executive Summary
CompanyName is a promising, Ethiopian company that sells and rents heavy equipment such as
dozers, backhoes, excavators, and trenchers as well as small home use and construction
equipment such as tillers, augers, and chain saws.
CompanyName has obtained the authorization to be a distributor for Hancor Pipe, Stone
Equipment, Pro-Cut Diamond Products, Echo Lawn Care, Compact Excavators, and Skid Steer
Loaders. The company is the only authorized distributor for the South East from Addis Ababa at
Debrezeyit area for Ramrod Equipment and Komatsu Forklifts.
CompanyName has a perfect management team with direct knowledge of the industry,
extensive research experience, and unique administrative skills. Its team includes Mr. Henok
Kifle and Mr. xxxxxxxxxxx. Having lived in Debrezeyit Ethiopia for 16 years, and worked at the
city, President/CEO, Mr. Henok has compiled an extensive list of customers/potential customers,
vendors, and contacts for equipment consignment.
Loyal customers help to expand the company's business area by word-of-mouth, using the
companys website and social medias.
A key component of the company's strategy is to continue to add to its ever-increasing product
line which currently includes homeowner equipment from Echo and Interstate Batteries,
commercial, equipment from Ramrod, Compact S/I Technology, and industrial equipment from
Komatsu.
The company is seeking a loan/credit line in the amount of $300,000 for the purpose of
expanding the business. Expansion plans include the purchase of additional land and
construction of a larger shop/service area, increase rental inventory, purchase of delivery truck,
and the hiring of additional personnel including a mechanic and delivery driver. Projected
revenues for Year 1 to Year 3 are $210,000, $420,000, and $840,000, respectively.
1.1 Mission
CompanyName mission is to become the exclusive full-service equipment rental, sales, and
Service Company in all over the city with the ability to service the surrounding parishes of Addis
Ababa & Adama. Therefore the company's strategy is to create a limited geographical niche for
itself where there are no potential competitors.
CompanyName vision is to continue to expand its service to other areas. The company's
coverage area is constantly increasing, as the areas are becoming aware of the company's
presence.

Chart: Highlights

4.3 Marketing......................................................................................................................................7
4.3.1 Pricing....................................................................................................................................7
4.3.2 Marketing Communications...........................................................................................8
4.4 Industry Analysis.......................................................................................................................9
4.4.1 Market Statistics................................................................................................................9
4.4.2 Competition and Buying Patterns.............................................................................12
5.0 Strategy and Implementation Summary...........................................................................12
5.1 Competitive Edge....................................................................................................................12
5.2 Marketing Strategy.................................................................................................................13
6.0 Sales Forecast..............................................................................................................................14

Table of Contents
1.0 Executive Summary
CompanyName is a promising, Ethiopian company that sells and rents heavy equipment such as
dozers, backhoes, excavators, and trenchers as well as small home use and construction
equipment such as tillers, augers, and chain saws.
CompanyName has obtained the authorization to be a distributor for Hancor Pipe, Stone
Equipment, Pro-Cut Diamond Products, Echo Lawn Care, Compact Excavators, and Skid Steer
Loaders. The company is the only authorized distributor for the South East from Addis Ababa at
Debrezeyit area for Ramrod Equipment and Komatsu Forklifts.
CompanyName has a perfect management team with direct knowledge of the industry,
extensive research experience, and unique administrative skills. Its team includes Mr. Henok
Kifle and Mr. xxxxxxxxxxx. Having lived in Debrezeyit Ethiopia for 16 years, and worked at the
city, President/CEO, Mr. Henok has compiled an extensive list of customers/potential customers,
vendors, and contacts for equipment consignment.
Loyal customers help to expand the company's business area by word-of-mouth, using the
companys website and social medias.
A key component of the company's strategy is to continue to add to its ever-increasing product
line which currently includes homeowner equipment from Echo and Interstate Batteries,
commercial, equipment from Ramrod, Compact S/I Technology, and industrial equipment from
Komatsu.
The company is seeking a loan/credit line in the amount of $300,000 for the purpose of
expanding the business. Expansion plans include the purchase of additional land and
construction of a larger shop/service area, increase rental inventory, purchase of delivery truck,
and the hiring of additional personnel including a mechanic and delivery driver. Projected
revenues for Year 1 to Year 3 are $210,000, $420,000, and $840,000, respectively.
1.1 Mission
CompanyName mission is to become the exclusive full-service equipment rental, sales, and
Service Company in all over the city with the ability to service the surrounding parishes of Addis
Ababa & Adama. Therefore the company's strategy is to create a limited geographical niche for
itself where there are no potential competitors.
CompanyName vision is to continue to expand its service to other areas. The company's
coverage area is constantly increasing, as the areas are becoming aware of the company's
presence.

Chart: Highlights

Table: Sales Forecast.................................................................................................................14

Chart: Sales Monthly.................................................................................................................14
Chart: Sales by Year..................................................................................................................15
7.0 Management Summary.............................................................................................................15
7.1 Personnel Plan..........................................................................................................................15
Table: Personnel..........................................................................................................................16
8.0 Financial Plan................................................................................................................................16
8.1 General Assumptions.............................................................................................................17
Table: General Assumptions...................................................................................................17
8.2 Key Financial Indicators........................................................................................................18

Table of Contents
1.0 Executive Summary
CompanyName is a promising, Ethiopian company that sells and rents heavy equipment such as
dozers, backhoes, excavators, and trenchers as well as small home use and construction
equipment such as tillers, augers, and chain saws.
CompanyName has obtained the authorization to be a distributor for Hancor Pipe, Stone
Equipment, Pro-Cut Diamond Products, Echo Lawn Care, Compact Excavators, and Skid Steer
Loaders. The company is the only authorized distributor for the South East from Addis Ababa at
Debrezeyit area for Ramrod Equipment and Komatsu Forklifts.
CompanyName has a perfect management team with direct knowledge of the industry,
extensive research experience, and unique administrative skills. Its team includes Mr. Henok
Kifle and Mr. xxxxxxxxxxx. Having lived in Debrezeyit Ethiopia for 16 years, and worked at the
city, President/CEO, Mr. Henok has compiled an extensive list of customers/potential customers,
vendors, and contacts for equipment consignment.
Loyal customers help to expand the company's business area by word-of-mouth, using the
companys website and social medias.
A key component of the company's strategy is to continue to add to its ever-increasing product
line which currently includes homeowner equipment from Echo and Interstate Batteries,
commercial, equipment from Ramrod, Compact S/I Technology, and industrial equipment from
Komatsu.
The company is seeking a loan/credit line in the amount of $300,000 for the purpose of
expanding the business. Expansion plans include the purchase of additional land and
construction of a larger shop/service area, increase rental inventory, purchase of delivery truck,
and the hiring of additional personnel including a mechanic and delivery driver. Projected
revenues for Year 1 to Year 3 are $210,000, $420,000, and $840,000, respectively.
1.1 Mission
CompanyName mission is to become the exclusive full-service equipment rental, sales, and
Service Company in all over the city with the ability to service the surrounding parishes of Addis
Ababa & Adama. Therefore the company's strategy is to create a limited geographical niche for
itself where there are no potential competitors.
CompanyName vision is to continue to expand its service to other areas. The company's
coverage area is constantly increasing, as the areas are becoming aware of the company's
presence.

Chart: Highlights

8.2 Key Financial Indicators........................................................................................................18

Chart: Benchmarks....................................................................................................................18
8.3 Break-even Analysis...............................................................................................................19
Table: Break-even Analysis.....................................................................................................19
Chart: Break-even Analysis....................................................................................................19
8.4 Projected Profit and Loss.....................................................................................................20
Table: Profit and Loss................................................................................................................20
Chart: Gross Margin Yearly.....................................................................................................21
Chart: Profit Yearly.....................................................................................................................21
8.5 Cash Flow...................................................................................................................................21

Table of Contents
1.0 Executive Summary
CompanyName is a promising, Ethiopian company that sells and rents heavy equipment such as
dozers, backhoes, excavators, and trenchers as well as small home use and construction
equipment such as tillers, augers, and chain saws.
CompanyName has obtained the authorization to be a distributor for Hancor Pipe, Stone
Equipment, Pro-Cut Diamond Products, Echo Lawn Care, Compact Excavators, and Skid Steer
Loaders. The company is the only authorized distributor for the South East from Addis Ababa at
Debrezeyit area for Ramrod Equipment and Komatsu Forklifts.
CompanyName has a perfect management team with direct knowledge of the industry,
extensive research experience, and unique administrative skills. Its team includes Mr. Henok
Kifle and Mr. xxxxxxxxxxx. Having lived in Debrezeyit Ethiopia for 16 years, and worked at the
city, President/CEO, Mr. Henok has compiled an extensive list of customers/potential customers,
vendors, and contacts for equipment consignment.
Loyal customers help to expand the company's business area by word-of-mouth, using the
companys website and social medias.
A key component of the company's strategy is to continue to add to its ever-increasing product
line which currently includes homeowner equipment from Echo and Interstate Batteries,
commercial, equipment from Ramrod, Compact S/I Technology, and industrial equipment from
Komatsu.
The company is seeking a loan/credit line in the amount of $300,000 for the purpose of
expanding the business. Expansion plans include the purchase of additional land and
construction of a larger shop/service area, increase rental inventory, purchase of delivery truck,
and the hiring of additional personnel including a mechanic and delivery driver. Projected
revenues for Year 1 to Year 3 are $210,000, $420,000, and $840,000, respectively.
1.1 Mission
CompanyName mission is to become the exclusive full-service equipment rental, sales, and
Service Company in all over the city with the ability to service the surrounding parishes of Addis
Ababa & Adama. Therefore the company's strategy is to create a limited geographical niche for
itself where there are no potential competitors.
CompanyName vision is to continue to expand its service to other areas. The company's
coverage area is constantly increasing, as the areas are becoming aware of the company's
presence.

Chart: Highlights

Table: Cash Flow.........................................................................................................................22

Chart: Cash...................................................................................................................................23
8.6 Projected Balance Sheet......................................................................................................24
Table: Balance Sheet.................................................................................................................24
8.7 Business Ratios........................................................................................................................24
Table: Ratios.................................................................................................................................25
Table: Sales Forecast...........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Personnel....................................................................................................................................2
Table: Profit and Loss..........................................................................................................................3

Table of Contents
1.0 Executive Summary
CompanyName is a promising, Ethiopian company that sells and rents heavy equipment such as
dozers, backhoes, excavators, and trenchers as well as small home use and construction
equipment such as tillers, augers, and chain saws.
CompanyName has obtained the authorization to be a distributor for Hancor Pipe, Stone
Equipment, Pro-Cut Diamond Products, Echo Lawn Care, Compact Excavators, and Skid Steer
Loaders. The company is the only authorized distributor for the South East from Addis Ababa at
Debrezeyit area for Ramrod Equipment and Komatsu Forklifts.
CompanyName has a perfect management team with direct knowledge of the industry,
extensive research experience, and unique administrative skills. Its team includes Mr. Henok
Kifle and Mr. xxxxxxxxxxx. Having lived in Debrezeyit Ethiopia for 16 years, and worked at the
city, President/CEO, Mr. Henok has compiled an extensive list of customers/potential customers,
vendors, and contacts for equipment consignment.
Loyal customers help to expand the company's business area by word-of-mouth, using the
companys website and social medias.
A key component of the company's strategy is to continue to add to its ever-increasing product
line which currently includes homeowner equipment from Echo and Interstate Batteries,
commercial, equipment from Ramrod, Compact S/I Technology, and industrial equipment from
Komatsu.
The company is seeking a loan/credit line in the amount of $300,000 for the purpose of
expanding the business. Expansion plans include the purchase of additional land and
construction of a larger shop/service area, increase rental inventory, purchase of delivery truck,
and the hiring of additional personnel including a mechanic and delivery driver. Projected
revenues for Year 1 to Year 3 are $210,000, $420,000, and $840,000, respectively.
1.1 Mission
CompanyName mission is to become the exclusive full-service equipment rental, sales, and
Service Company in all over the city with the ability to service the surrounding parishes of Addis
Ababa & Adama. Therefore the company's strategy is to create a limited geographical niche for
itself where there are no potential competitors.
CompanyName vision is to continue to expand its service to other areas. The company's
coverage area is constantly increasing, as the areas are becoming aware of the company's
presence.

Chart: Highlights

Table:
Table:
Table:
Table:
Table:
Table:
Table:

Profit and Loss..........................................................................................................................3

Cash Flow...................................................................................................................................5
Cash Flow...................................................................................................................................5
General Assumptions.............................................................................................................7
General Assumptions.............................................................................................................7
Balance Sheet...........................................................................................................................8
Balance Sheet...........................................................................................................................8