Microsoft Inc.

Prepared by
Ambuj Gupta (09)
Tanvi Arora (68)
Priyansha Rastogi (48)
Snigdha Singh (64)
Dhruv Aggarwal (20)
Ritesh (54)

INTRODUCTION
Microsoft Corporation is an American multinational software corporation

headquartered in Redmond, Washington that develops, manufactures,

licenses, and supports a wide range of products and services related
to computing. The company was founded by Bill Gates and Paul Allen on
April 4, 1975. Microsoft is the worlds largest software maker measured by
revenues. It is also one of the worlds most valuable company.

Microsoft Mission
Microsofts mission
is to provide people

and businesses
with the power of
computing any time,
anywhere, and on
any device

Microsoft Vision
A computer
on every
desk, and in
every home.

Microsoft History

Microsoft was established to develop and sell BASIC interpreters for the Altair 8800.

It rose to dominate the personal computer OS market with MS-DOS in the mid-1980s, followed by
the Microsoft Windows line of operating systems.

The company's 1986 initial public offering, and subsequent rise in its share price, created an estimated three
billionaires and 12,000 millionaires from Microsoft employees.

Since the 1990s, it has increasingly diversified from the operating system market and has made a number of
corporate acquisitions.

In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date.

As of 2013, Microsoft is market dominant in both the PC operating system and office suite markets (the latter
with Microsoft Office).

The company also produces a wide range of other software for desktops and servers, and is active in areas
including internet search (with Bing), the video game industry (with the Xbox and Xbox 360 consoles, and the
upcoming Xbox One console), the digital services market (through MSN), and mobile phones (via
the Windows phone OS).

In June 2012, Microsoft announced that it would be entering the PC vendor market for the first time, with
the launch of the Microsoft surface tablet computer.

Organizational Structure
Bill Gates (CEO) and Steve Ballmer (President) are
Microsofts most visible leaders. They work with a
Business Leadership Team to make sure Microsoft
is responsive to its customers and creating great
technology

The other members of Microsofts Business Leadership Team are:

Bob Herbold, Executive Vice President, Chief Operating Officer, Worldwide Operating Groups
Jim Allchin, Sr. Vice President Business & Enterprise Division, Consumer Windows Division
Orlando Ayala, Sr. Vice President, South Pacific & Americas Region

Brad Chase, Vice President, Consumer & Commerce Group

Jon DeVaan, Vice President, Consumer & Commerce Group
Laura Jennings, Vice President, Worldwide Strategic Planning
Joachim Kempin, Sr. Vice President, OEM Divison

Greg Maffei, Sr. Vice President, Chief Financial Officer, Finance

Paul Maritz, Group Vice President, Developer Group
Mich Mathews, Vice President, Corporate Communications
Bob Muglia, Sr. Vice President, Business Productivity Group

Bill Neukom, Sr. Vice President, Law & Corporate Affairs

Jeff Raikes, Group Vice President, Worldwide Sales & Support

Business Division
The Microsoft Business Division produces Microsoft Office including Microsoft
Office 2010, the company's line of office software. The software product
includes Word (wordprocessor), Access (a relationaldatabase program), Excel (
a spreadsheet progrm), Outlook (Groupware, frequently used with Exchange
Server), PowerPoint (presentation software), Publisher (desktop publishing
software) and Sharepoint.
The division also develops enterprise resource planning (ERP) software for
companies under the Microsoft Dynamics brand. These include: Microsoft
Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics GP, and Microsoft
Dynamics SL. They are targeted at varying company types and countries, and
limited to organizations with under 7,500 employees.

Entertainment Division
The Entertainment and Devices Division produces the Windows CE OS
for embedded systems and Windows Phone for smartphones.
Microsoft initially entered the mobile market through Windows CE
for handheld devices, eventually developing into the Windows Mobile OS
and now, Windows Phone.
Windows CE is designed for devices where the OS may not directly be
visible to the end user, in particular, appliances and cars.
The division also produces computer games that run on Windows PCs and
other systems including titles such as Age of Empires, Halo and the
Microsoft Flight Simulator series, and houses the Macintosh Business
Unit which produces Mac OS software including Microsoft Office 2011 for
Mac.

Marketing

In 2004, Microsoft commissioned research firms to do independent studies comparing

the total cost of ownership (TCO) of Windows Server 2003 to Linux; the firms concluded
that companies found Windows easier to administrate than Linux, thus those using
Windows would administrate faster resulting in lower costs for their company (i.e.
lower TCO).

A study by the Yankee Group concluded that upgrading from one version of Windows
Server to another costs a fraction of the switching costs from Windows Server to Linux,
although companies surveyed noted the increased security and reliability of Linux
servers and concern about being locked into using Microsoft products.

Another study, released by the Open Source Development Labs, claimed that the
Microsoft studies were "simply outdated and one-sided" and their survey concluded
that the TCO of Linux was lower due to Linux administrators managing more servers on
average and other reasons.

Environment

Microsoft is ranked on the 17th place in Greenpeace's Guide to Greener Electronics

(16th Edition) that ranks 18 electronics manufacturers according to their policies on
toxic chemicals, recycling and climate change.

Microsoft's main U.S. campus received a silver certification from the Leadership in
Energy and Environmental Design (LEED) program in 2008, and it installed over 2,000
solar panels on top of its buildings in its Silicon Valley campus, generating approximately
15 percent of the total energy needed by the facilities in April 2005.

Microsoft makes use of alternative forms of transit. It created one of the worlds largest
private bus systems, the "Connector", to transport people from outside the company;
for on-campus transportation, the "Shuttle Connect" uses a large fleet of hybrid cars to
save fuel. The company also subsidizes regional public transport as an incentive. In
February 2010 however, Microsoft took a stance against adding additional public
transport and high-occupancy vehicle (HOV) lanes to a bridge connecting Redmond to
Seattle; the company did not want to delay the construction any further.

Microsoft was ranked number 1 in the list of the World's Best Multinational Workplaces
by the Great Place to Work Institute in 2011.

PRODUCTS @
Computers
Surface
All-in-ones + desktops
Laptops + Ultrabooks
Accessories
Tablets + convertibles
PC games
Office
Office for Windows
Office for Mac
Office University
All Office apps
Windows
Windows 8
Windows 8 Pro
Xbox
Xbox One
Xbox 360
Xbox LIVE

STORE
Windows Phone
Windows Phone for AT&T
Windows Phone for Verizon
Windows Phone for T-Mobile
Accessories
Computer accessories
Xbox 360 accessories
Windows Phone accessories
PC gaming
Audio accessories
Additional software
Visual Studio
Visio
Project
Mapping
PC games

Microsoft's 10 Best Products Of All Time

Microsoft Arc Touch Mouse
Excellently designed accessories.

curves for use and flattens for storage.

a Bluetooth connection, long battery life, and precision
scrolling.
won many awards and accolades.
Flight Simulator
A series of programs that were marketed as video games.
According to Wikipedia, "Flight Simulator is one of the longest-running, best-known

and most comprehensive home flight simulator programs on the market."

As of 2009 (the game's 25th anniversary) Flight Simulator was the longest-running
software product line for Microsoft.

Original Xbox
Proved that Microsoft could create hardware and appeal to gamers.
Introduced gamers to Xbox Live.
One of the most successful divisions in Microsoft today
Windows 95
Sold a record-setting 7 million copies in the first five weeks.
First appearance of the Start menu, taskbar, and minimize, maximize, and close
buttons on each window.
Built-in Internet support, dial-up networking, and Plug and Play capabilities

Microsoft Exchange Server

Microsoft Exchange Server was released in April 1993. It has since become an enterprise
champion. The server is relied upon by millions of businesses as a secure way to manage
email, calendars, and more.
Exchange's major features consist of email, calendars, contacts and tasks that work
with Microsoft Outlook. Exchange also wirelessly syncs users email, calendar, contacts
with major mobile devices and browser-based access to information.

Windows XP
Most popular operating system to date. The OS was released in October 2001
Windows XP 64-bit Edition was the first Microsoft operating system that used 64-bit
processors designed for working with large amounts of memory.
XP made projects such as movie special effects, 3D animations, engineering, and
scientific programs possible.
MS DOS
The company purchased QDOS from Seattle Computer Products
put its own touch on the software.
Microsoft specifically modified QDOS for IBM PCs and MS DOS was born.
The first edition, MS-DOS 1.0, was launched in 1982.
The version shipped with IBM's PCs was called PC DOS.
Microsoft Office
Office is one of Microsoft's most useful and popular products. Besides being an excellent
productivity application, Office is extremely easy to develop for.
Office remains the go to productivity suite because any attempt to topple Office means
declaring war on the army of in-house and third-party developers who have built their
livelihoods around the suite's expanding library of automation and integration APIs.
In the meantime, we're eagerly waiting for Microsoft Office to finally hit tablets on
Windows 8 and the iPad.

Windows 3.1
Windows 3.1 was a 16-bit operating system that laid the foundation for today's
modern operating system.
3.1 debuted in 1992 and became the first version of Windows to be widely distributed
with new PCs.
Windows 3.1 essentially stamped Microsoft's dominance and began the Golden Age of
Windows.
3.1 introduced the organization of programs, a dedicated file manager, true-type fonts,
a built-in screen savers, minesweeper and solitaire, and a host of other improvements.
Xbox 360/Kinect
Xbox 360 competed directly with the Playstation 3 and stood its ground.
More than 70 million Sold
Introduced more storage, faster performance, and wireless controllers.
The Kinect, which was introduced in 2000, has been hugely successful.
Kinect is a new type of motion based controller that allows users to interact with their
television through movement.
The peripheral has spawned many imitators and sold over 18 million units

Differences Between Macs And PCs

Apple prides itself on design
Apple spends years working on how its products look.
The company is all about the details, even the internals of its computers are
beautifully constructed.
PC design depends on the company making them, but they're usually not as attractive
as Macs.
However, we have seen some nice copycats like Dell's newest Ultrabook.

Windows has software that is more widely available

there are still some programs that are Windows specific.
For example, Microsoft Office for Windows has more
features and functionality than the Mac version.
Auto CAD is another example.

Macs are more expensive

On average, Macs tend to be noticeably more expensive than their PC counterparts.
A quick search on sites like bestbuy.com shows that even in the super popular Ultrabook
category, you can get a comparable PC for hundreds less than the MacBook Air.
And then there are the super-expensive MacBooks like the new MacBook Pro with
Retina display. That thing starts at $2,200.

Windows is better for hardcore PC gamers

Because of how highly customizable Windows machines are,
gamers rend to prefer them.
can boost up your computer's performance with a better
graphics card
add much more memory to handle power-hungry games.
Macs typically can't compete on the gaming side unless you're
willing to spend a huge amount of money.

You get better customer support with a Mac

When your Mac breaks, you can book and appointment and take it
to your local Apple Store. There, a specialist can help you out with
your Mac.
If the problem can be fixed in one session, there's usually no
charge.
Microsoft does have a few retail locations, but not nearly as many
as Apple does.
The two operating systems look different, but are still easy to use
If you're making the switch from a PC to a Mac, it can be pretty
intimidating using Apple's operating system at first.
But the truth is, Macs are far from scary.
Instead of a Start menu, Apple gives you a Finder. This is where you
locate all your apps, documents, and other files.
Its very easy to get around both systems.
Apple's operating system does have one big advantage, however. All
Macs come bundled with a suite of useful apps like iPhoto, Mail,
Garage Band, iMovie, and more.
Windows has a few similar apps, but they're simply not as good.

Macs tend to be safer against malware and viruses

With the increased popularity of Mac computers, hackers are starting to target the system. In
April, there was a Mac security threat called the LuckyCat attack. LuckyCat took advantage of
an exploit in Microsoft Word documents, giving a remote attacker the ability to plunder infected
systems and steal data by hand.
Apple's recent operating system release, Mountain Lion has added some features that increase
security, but we're sure as time goes on and the system continues to gain attention hackers will
target OS X directly.
That being said, Macs make up such a small percentage of computers out there, that most
hackers don't waste their time with it. Windows PCs are notoriously know for hacks and viruses.
It is a requirement on any PC to have anti-virus software installed.

PCs have a larger variety of hardware to choose from

There are many different PC manufacturers, giving the consumers a
lot of different options and brands to choose from.
Microsoft simply makes the software, but companies like HP, Acer,
Lenovo, Dell, and many others make the hardware. This offers variety
and features that can fit anyone's budget or preference.
Apple makes the hardware and software, so you only have a handful
of options if you want to buy a Mac.

Want the best of both worlds? Macs can run Windows!

Macs have the ability to run Windows either through a virtual machine or directly

on the system. Every Mac has a built-in program called Boot Camp that lets you
install Windows on your machine. If you want, you can divide space on your hard
drive between Windows and Mac OS X so you'll have both operating systems on
the same computer

Strenghts

Brand loyalty
Over the years, Microsoft has been the leading OS and software provider, which
resulted in more than 90% market share for PC OS. Most of us grew up using its
easy to use OS, are familiar with it and will keep using it. Few other brands are
capable to compete with Microsoft for this reason. Even open source OS, which

are completely free and well suited to use for common user, find it hard to
attract users.

Brand reputation
According to Interbrand, Microsofts brand is the 5th most valuable brand in the
world, valued at $ 57.8 billion. Forbes listed the corporate as the 7th most
reputable business in the world. Brand reputation leads to higher sales and
greater market share.

Easy to use software

Windows OS and Office software products are so popular not just because Microsoft has
great monopolistic power, strong distribution channels and good brand reputation but
also because its products are of great quality and really easy to use.
Strong distribution channels
The company works with all the major computer hardware producers such as Lenovo,
Dell, Toshiba and Samsung and major computer retailers to make sure computers would
be sold with already pre-installed Windows software. The company also invested in Dell

and Nokia to tighten its relationships with these companies.

Robust financial performance
Microsoft grew its revenues by 20% from 2008 to 2012 and holds more than $63 billion of
cash and cash equivalents that can be used for acquisitions and substantial investments
into R&D.
Acquisition of Skype
With nearly 300 million users, Skype is a significant boost to Microsofts online presence

and have a lot of potential in generating income from online advertising.

Weakness

Poor acquisitions and investments

Few of Microsofts acquisitions were successful and brought not just revenues and
products but new skills and competencies to the company. Massive, LinkExchange,
WebTV, Danger are just few examples of multimillion acquisitions made by
Microsoft but soon shut down or divested.

Dependence on hardware manufacturers

Microsoft is a giant software corporation but it does not produce its own hardware
and depends on computer hardware manufacturers to develop products that run
Windows OS. If cheap and popular alternative OS would appear, hardware
manufacturers may simple choose the alternative and Microsoft could do little to
change the situation.

Criticism over security flaws

Windows OS, the main Microsoft product has been heavily criticized for being so weak
against various viruses attacks. Compared to other OS, Windows is the least
protected against such attacks.

Mature PC markets
Only recently has Microsoft entered the mobile technology sector and still heavily
depends on its OS and software sales for standalone and laptop computers. The
market for these products has matured and Microsoft will find it harder to grow
revenues in these sectors.
Slow to innovate
Microsoft has huge R&D resources and great position to enter new markets with

innovative products but constantly failed to do so. It had an opportunity to be the first
player in online advertising but missed the opportunity. Its entrance to mobile OS was
also too late, while Google and Apple captured the market share.

Opportunities

Cloud based services. Microsoft could expand its range of cloud services and
software as the demand for cloud-based services is expanding.

Mobile advertising. Mobile advertising markets are expected to grow in double

digits over the next few years and Microsoft has a great opportunity to tap into
these markets with its mobile OS.

Mobile device industry. Smartphones and tablets markets will grow steadily over
the next few years and Microsoft could exploit this opportunity by introducing more
of its own tablets and a new company phone.

Growth through acquisitions. With a huge reserve of cash Microsoft could start
acquiring new startups that would bring new technology, skills and competences to
the business.

Threats

Intense competition in software products

Microsoft is more than ever on the pressure to introduce successful OS both in PC and mobile
markets as such competitors like Google and Apple have already established positions.

Changing consumer needs and habits

Customers shift from buying laptops and standalone PCs to buying smartphones and tablets, the
markets, where Microsoft has only a modest market share and may never establish itself.

Open source projects

Many new open source projects are coming to the market and some of them became quite
successful, such as new Linux OS and Open Source Office. Open source projects are free and so
they can become an alternative to expensive Microsofts products.

Potential lawsuits
Microsoft has already been sued for many times and lost quite a few large scale lawsuits.
Lawsuits are expensive as they require time and money. And as Microsoft continues to operate

more or less the same way, there is high probability for more expensive lawsuits to come.

Conclusion : SWOT Analysis

Microsoft with its apparent success in the present must face problems that will be evident in

the near future. Although Microsoft is a leading company in its chosen field of software
industry, the dominance and the monopoly that it enjoys can be erased and its dominance in
the market can be eclipsed by other new companies in the industry. The paper has identified
several problems inherent to the company and have highlighted the effects that these negatives

factors will bring on the over all stability of the company in the future. Problems such as poor
designs, the challenge of other competitors like Linux and tightening government control are
some of the hindrances that will eventually obstruct Microsoft in its road to progress. To
eliminate and to diminish the impact of these problems and difficulties, the company must

undertake needed reforms and initiate policies that will improve certain aspects of the
company.

PESTL ANALYSIS
Political

Legal

technological

economical

social

POLITICAL AND LEGAL

In 2009, Europe dropped their antitrust case against Microsoft
after Microsoft agreed to offer consumers a choice of rival web
browser. This case cost Microsoft 1.67 billion in fines and
penalties (Obrien, New York Times 2009).

In 2009, the Russian federal anti monopoly services

investigated Microsoft for antitrust violation, the charge cutting off sales of XP

Brazils government is abandoning Windows in favor of opensource software like Linux. The reason is that for every work
station, the government pays Microsoft fees of around $500. If
they switch to open- source, they pay less. Brazil could save
$120 million a year (Kingstone, BBC News).

Taxation policy
Political stability
Change of governments and
political structure

Change in policy
Law structure change
Ban on products

The political and legal environment is a threat as

the world regions that have the greatest
information technology growth opportunities
have the least legal protection against the
rampant copyright infringement growth.

Economical

Money supply
Exchange rates
Economic growth
Unemployment rate

A bad economy and high

unemployment rates mean that
consumers spend less on computer
products, which leads to a downturn
in the industrys growth and
production.

Social
Consumer preference
Living status (tech-force,
broad mind)
Average population age

While technology growth is still rapid,

consumers are now expecting better
service from their electronic gadgets

Companies in this industry are

encouraged to develop a single gadget
that will consolidate the electronic
functions currently performed on
multiple devices.

Technological

Software updates
Accessibility
Enhanced security
Size of hardware

Two main competitors:

MAC for Apple
LINUX less market share

Microsoft Windows is the

current computer operating
system of choice. However, with
their extremely high priced
operating system, how long until
consumers start looking for
alternatives and leave

WHAT WILL HAPPEN IF MAC

BECOMES COMPATIBLE WITH
DELL OR OTHERS?

Another potential competitor is Google.

Google has already started Google Chrome, a
web browser that is compatible with all
operating systems.
Also, Google has a presence in the cell phone
industry with android, an operating system for
cell phones.

CONCLUSION
Technology is the key driver which could
influence impulsively to Microsoft business
Strategy.
Microsoft's sustainability of business is greatly
dependent on the ability of competitors to
provide better solutions at competitive low prices
If Microsoft fails to acquire or innovate the
substitute next level technology for their
platforms, the existing strategy have better
chances to fail.

Porters Five Force Analysis

Threat of New Entrants

Microsoft can limit the threat of new entrants because Windows

is the standard operating system in PCs.

Essentially, Windows is competing against itself with its
outdated operating systems, Windows XP and Vista.
To combat apathy, Microsoft implemented a discount on an
upgrade to Windows 7 .
For those customers interested in switching to a different
operating system, they would most likely shift to the
substantially more expensive Mac computer the high cost of

switching companies.

Bargaining Power of Suppliers

Windows 7, there is barely any pressure from suppliers.
Microsoft installs Windows in every out-of-the-box PC sold.
Since there is not another operating system like Windows for the PC, PC
manufacturers have no other options: they cannot switch to another
product; there are no substitutes.
To cope with the power of suppliers, Microsoft has created a product that is
important to buyers, and some may say, they cannot do without: If you

deploy a four or five-year old operating system today, most people will ask
their boss why the heck they dont have the stuff they have at home,
according to Microsoft CEO, Steve Ballmer .

Windows 7 is a substantial upgrade from its earlier versions.

With the price of Macs, but the allure of its operating system, Windows 7
can encroach on Macs business.

Bargaining Power of Buyers

Microsoft has such a monopoly on the PC operating system
game that their buyers have no choice but to purchase
Windows.

In this instance, more buyers means less power for individuals.

However, customers do have power if they purchase in large
volumes.
Companies willing to upgrade to Windows 7 have a lot of
power. It is those that are not interested in upgrading that can
pose the largest problem for Microsoft since Windows is their
most profitable technology .

Threat of Substitutes
Microsofts Windows operating system is unique in terms of
users trying to find a comparable product.

Most users will notice how similarly designed Windows 7 is to

Macs desktop and operating system.
So, if users were interested in changing products, they would

have to completely change their computer, their comfort with

a PC, and their knowledge of how PCs work. Ultimately, it is
an emotional change.
If the users were to change to a Mac, they may not be able to
view its operating system in the same light as Window 7; it is

a different experience.

Competitive Rivalry
Microsoft and Apple have been competitors for decades now.

It is obvious that Macs operating system influenced Windows 7.

Nevertheless, both companies are not the same in size, so it is not a highly
competitive market.

In addition, the computer industry is not fully matured which leaves plenty
of room for future competitors.
Microsoft has little to worry about now in terms of Windows 7s
competition.
The main competition is Apples Mac, but as we discussed, it is more
expensive and requires time to grasp its operating system.

Microsoft proactive approach Windows OS- Release of Graphic based OS made Microsoft popular
and continuous updates make Microsoft top in this segment.
Office suite and continuous development-Office suite is the most

valuable product of Microsoft.

Integration of disk defragmenter and compression in windows 95.
Integration of Internet explorer in Windows OS.
Acquisition of Hotmail.
Acquisition of Skype.
Cloud based server.
X-box.

Where Microsoft Fails-

When people think of innovative tech companies, they generally dont think of
Microsoft. Microsoft has actually had a history of innovative products and ideas, but
theyve failed to execute them over and over again.
E readers-Microsoft had a prototype e-reader ready to go in 1998, but they

never used it. From 2007 Amazon rules this segment through kindle.
Smartphones- Windows developed mobile os in 2000. But they never make it
better till the deal with NOKIA in 2010. In 2007 apple launched the first mobile
based on IOS, and ruled the smartphone segment.
Tablets-Microsoft released Windows XP Tablet PC Edition in 2002, eight years
before Apple released the iPad.
Web Browsers: Internet Explorer-Internet Explorer was struggling to catch up
with modern browsers as previous versions were far surpassed by Mozilla Firefox
and Google Chrome.

Where Microsoft Fails Web-Based Email: Hotmail-Microsoft purchased Hotmail in 1997. Google released Gmail
in 2004. Gmail was far superior to Hotmail when it was released, featuring a much cleaner
interface, conversation views, a huge amount of storage space, and a very effective spam
filter. Microsofts Outlook.com is now actually fairly competitive
Smart Watches- Microsoft actually had a smart watch platform, known as the SPOT watch,
which was discontinued in 2008. Perhaps the SPOT watch discontinued may be because of
bad experience, subscription fee, lack of vision or marketing.

Operating Systems: Longhorn- Microsofts Longhorn development went so poorly that,

after three years of development, all of the work was thrown out and they started again on
the operating system that would become Windows Vista. At that time apple launched
Apples OS X. It was quite fast and stable.

PC Hardware- Apple has the MacBook Pro with retina display, a powerful, well-built

machine with a high-DPI display and high-quality track pad. Googles Chrome OS ecosystem
even has the Chrome book Pixel.

Where Microsoft Fails Music- Apple was nearly dead in the late 1990s. Apple was saved by iTunes and the
iPod, which provided a legal and convenient way to download and share music.
Microsoft had an early head start making software for the portable music market,
but did not find good hardware partner. In 2006, Microsoft came up with its own
product -- the Zune with wi fi sharing but it fails.
Search engine- Internet Explorer was so successful that Microsoft had to spend
years fighting off antitrust suits that now seem silly. Those clashes probably
distracted the company from the Internets real money-maker search products.
Microsoft later realized that Googles success was due to its monopoly in searchbased ad sales.
Cloud-based Office apps such as Google Docs- Microsoft invented this in early
1999. I was part of that, but we couldnt figure out any way that the Office team
would be interested or see it as other than a distraction.

Business and Marketing Strategy of

Microsoft

Microsoft does its best to create a corporate culture, which gives a broad business
environment.

The GD&I (Global Diversity & Inclusion) is a strategy that is a fundamental link in the
Microsofts business priorities.

Microsoft is focused on building an employ channel, by hiring the world's greatest

minds, no matter how young they are.

The marketing strategy of Microsoft includes a bond with different schools and
colleges, or professional organizations.

In the same marketing strategy of Microsoft, they run a worldwide program, in which
different high school girls are allowed to have a session with different Microsoft
employs

Microsoft provides their leaders with the very best cultural capability training. hey

Future Strategies Being able to serve diversified and emerging markets is key to Microsoft
future. Like Africa, china etc.
Microsoft is a transformation from being a software company to being a device
and service company.
On top of devices they are focused on Office 365 and X BOX, Windows mobile
and mainly Windows os.
Microsoft planning to open retail stores in early 2013 for direct selling and
customer interaction.
Microsoft Plans New Data Centers in Singapore, Australia.
Yearly updates to windows software's will be the norms soon.

Microsofts future plans for a streaming operating system. Fast booting by a

virtual PC operating system through remote storage.
Microsofts next Windows version will include cloud network integration.

Microsoft : Progress with e commerceThe impact of new technology is one of the most exciting and challenging of all the
external influences on a company. digital technology will dramatically increase the
speed at which business is conducted.
Bill Gates himself coined the phrase Business @ the speed of thought.
Digital nervous system- It is a combination of hardware and software which
enables the firms internal processes to operate smoothly and quickly, which
means it can respond rapidly to any change in the business environment.
Direct marketing and selling-Businesses can expand their potential market and
the services they offer by using the Internet to contact customers daily.

New technology in corporate services-To reduce the ambiguity of paper work

Microsoft developed MS Market, an Intranet application. The cost for processing
direct purchase orders has dropped from $60 per purchase to only $5.

Microsoft : Progress with e

commerce Supporting financial services-Microsoft developed strategic partnership with The Royal
Bank of Scotland, to support its services via internet.
The rationalization of a firms supply chainMicrosoft launched a Value Chain Initiative (VCI) to dramatically improve the efficiency of
the supply chain, from the raw materials right through to the point of sale. More than a
hundred software vendors and Microsofts partners are dedicated to achieving the VCI goal.
Electronic supply chains offer business benefits in several ways:
I.

Greater speed, accuracy and reliability

II.

Decreasing the cost of transactions and making the system accessible to all sizes of firm

III.

Simplification of the data shared by the participants in the supply chain

IV.

Integration of the operations of customers, suppliers and other business partners

THANK YOU