Great Western Air Ambulance Charity in alliance with the

Bristol International Balloon Fiesta

World Record Attempt Largest Cream Tea Party
Sponsorship Package

The Bristol International Balloon Fiesta (BIBF) was first held in 1979 and has since become a
worldwide sensation with representatives from over 20 different countries. BIBF is a not-for-profit
event primarily run by volunteers and attracts c.100,000 individuals each year.
This year, on Sunday 14th August 2016 at 3pm, we will be combining this fantastic event with an
equally exciting affair we are attempting to break the world record for the largest cream tea party.
The current record is held by Nationwide Building Society in their attempt to raise money for
Macmillan Cancer support and is just 691 people. This year we are hoping to attract 1,000 people
and to raise money for the Great Western Air Ambulance Charity (GWAAC).
GWAAC need 2.3m a year just to keep their service available 365 days a year. In April 2016
alone, they assisted 133 patients.

Event Overview in Depth

HOW DOES IT WORK?
We aim to attract approximately 1,000 participants for the Cream Tea Party, with a
fundraising target of 2,500, raised purely from donations on the day.
All participants will be provided with all of the components of a cream tea. This includes:

A scone
A portion of cream
A portion of jam
A cup of tea (with milk and sugar available as required)
A plate, knife and napkin

Planned events are an essential part of the fundraising for GWAAC, which receives no
third party funding. We hope to provide not only a financial benefit to GWAAC but also an
additional benefit in relation to the publicity generated from this event.
All money raised goes directly to GWAAC
We place great emphasis on marketing this event using print publications, social media,
online materials, personal outreach and local partnerships to spread the work. As such,
our sponsor can connect with diverse sections of our local population and enjoy the
benefits of this publicity.
We anticipate that through marketing and PR activity for this event we will be able to
connect with over 1,000,000 individuals throughout Bristol and further afield through press
releases, social media promotion and broadcasting. A full breakdown of our planned
marketing activity can be viewed overleaf.
We are happy for our sponsor to provide all participants with a branded gift supplied by
the sponsor (e.g. a sticker or a badge). Any gifts should be agreed between BIBF,
GWAAC and the sponsor.

Marketing
PR Activity
Activity

Detail

Benefit

PR Activity - Radio

Heart FM will be promoting

the event in the run up to the
Balloon Fiesta

Audience in the region of

391,000 based on recent
RAJAR figures for Heart
South West.

PR activity - Press

At least 4 x press releases to

be sent out in the run up to
the event. Advertising in
Bristol Life & various other
local publications (tbc)

Anticipated media
coverage to connect to
over 50,000 individuals

E-mail marketing

Information will be sent out to

mailing lists for the Bristol
Junior Chamber of Commerce
and Shipping (BJC) and
GWAAC.

We will add thanks to our

sponsor along with a
direct link to the
sponsors website on
each of these emails.

Event article in
GWAACs e- newsletter

An article will be published in

GWAACs e-newsletter both
prior to the event and post the
event.

Emailed to over 500

GWAAC supporters each
month. Direct link to
sponsors website from
the e-newsletter.

Website content

Website listing on
www.bristoljuniorchamber.co.uk
and
www.bristolballoonfiesta.co.uk
at least 3 weeks before the
event.
At least 30 mentions of event
and sponsor in lead up to
event to encourage sign ups
and support.

A direct link to the

sponsors website will be
added to each of these.

A mention of the sponsor on

the Eventbrite Link

We will be encouraging
up to 1,000 people to
sign up to the Eventbrite
event.

Social media mentions

in lead up to event. At
least one direct post to
sponsors website.

Eventbrite Link

Both the Twitter and

Facebook feeds are
expected to go viral with
support from BIBF,
GWAAC and the BJC.

Sponsorship Agreement
Proposed duration of agreement:
1 July 2016 31 August 2016
Cost of sponsorship:
850 plus VAT
What the sponsorship money goes towards:

Cutlery/crockery for the event plates, napkins, knives, spoons, etc (x 1,000)
Facebook advertising costs
Additional promotional costs

Deadline for sponsorship:

24 June 2016

Should you have any bespoke requirements regarding your sponsorship, please let us
know as we are happy to discuss these requirements with you.

Contact us now to discuss these eciting

opportunities:
Emma Custance Baker
Email: ecustancebaker@deloitte.co.uk
Tel: 07880 162863

What your support means

GWAAC provides life-saving emergency care to people who cannot be reached by road, or are in a
state so critical that they require the specialist skills of the team at the scene of the
accident. Though GWAAC is part of the regional 999 response service and works closely with NHS
hospitals; it is a charity entirely funded by local people.
From emergency cesareans to roadside amputations to treating cardiac arrests, its the skill and
dedication of the GWAAC team that means one patient in five a patient otherwise expected to die
survives.
Key facts:

1655 - missions were completed in 2015

4 - average number of incidents a day which need the GWAAC team
365 days a year where the GWAAC team are on standby
2.3m costs to keep the GWAAC helicopters flying

With your help can GWAAC continue to make a difference