When it comes to reducing the environmental impact of a daily coffee habit,

many people do their part by replacing disposable cups with reusable mugs. But
did you know that your choice of coffee itself can have a positive social and
environmental impact?
If youve seen CIs Team Earth Chiapas story, then you probably already know
that Starbucks is one of our long-standing partners. they have collaborated on a
variety of projects over the years, but developing Coffee and Farmer Equity
(C.A.F.E.) Practices Starbucks ethical sourcing guidelines that help the
company purchase coffee that is responsibly grown and ethically traded has
been one of our greatest accomplishments together.
Today, 86 percent of Starbucks coffee is sourced through C.A.F.E. Practices, and
you can find CIs logo on the back of many of its coffee packages. The program is
currently improving livelihoods on more than 100,000 farms in 20 countries.
Starbucks goal was to ensure that the coffee producers it purchased from were
not only producing high-quality coffee, but were also being good stewards of the
environment and maintaining quality of life for their families and employees. The
program seeks to achieve this by supporting producers in meeting a set of
environmental and social best practices. The company works with third-party
organizations to conduct verifications and also provides financial and technical
support to help producers meet certain requirements.
Partnership
in Guatemala and Colombia, CI developed and implemented field surveys among
coffee farmers to assess and evaluate the results of the C.A.F.E. Practices
program for farmers, workers and conservation. Significant findings from
Guatemala include: a strong relationship between participation in C.A.F.E.
Practices and greater stability of natural habitat on farms, as well as a decrease
in the use of herbicides, pesticides and chemical fertilizers at rates significantly
higher than those not participating in the program, which is good for the health
of the workers and of the soil. In Colombia, the survey findings include: C.A.F.E.
Practices farmers had larger farms and higher productivity on their farms,
resulting in higher sales and overall income.

In order to sustain in the market and give maximum to your share holder u need
to focus on three tings people planet and product
People(society)
Main aim :- because they serve your organization and without them you can
survive so ensure fair and non-discriminatory hiring and employment policies.
Protect employees from workplace hazards
criteria:- like wages benefit education etc

results:- Participating farms provided more than 2.9 million workers with fulltime, part-time, or temporary employment from 2008-2010

Planet (Environment )
main aim for focus :- Ensure that all coffee is grown and processed in a manner
that minimizes environmental impacts
criteria :- Soil Waste Water Use and Conservations etc
Result:- At least 99% of participating farms had not converted any natural forest
habitat to coffee production areas since 2004. 99% of large farms used organic
matter or cover crops to improve or maintain soil fertility
product:-(economy main source of income )
Main aim:- Ensure that all coffee sold to Starbucks meets our high quality
standards. We strive to create a program that is financially accessible for small
farmers and rewards all suppliers for ongoing improvement of social and
environmental practices.
Criteria :- Equitable Payments Green Coffee Preparation Receipts/ Invoices etc
Result:- Small farms of less than 12 hectares make up at least 98% of the farms
participating in C.A.F.E. Practices in each year from 2008 to 2010.