DONOVAN ORILEY DIXON

Waxhaw (Charlotte area), NC 28173

Email: dixon2dixon@gmail.com
https://www.linkedin.com/in/dondixon
Mobile: 704-724-8988
https://twitter.com/don2dixon

LinkedIn:

SUMMARY:

I am a data-driven marketing and strategy leader with measurable successes in

brand management, content marketing, creative services, public relations, field
marketing, lead generation, sales enablement, digital & social media marketing,
event marketing and analyst relations. I have quantifiable successes in defining the
corporate brand and point of view, corporate messaging and integrated marketing
strategy at Xeroxs large enterprise operations and at Axway. In addition, I have over
two and half decades of leadership experience within large technology printing &
research organizations where I executed winning strategies for marketing &
communications, printing and managed print, research, services, alliance
partnerships and innovative business approaches for cloud and on-premise
technology solutions. At Xerox I was responsible for the overall business management
of a $3.4 billion manage services business worldwide and helped to grow revenue
and profit while maintaining planned cost levels.

EXPERIENCE:
September 2015
To April 2016

AXWAY CORPORATION
Phoenix, AZ
SVP, Global Head of Marketing, (09/2015 to 4/2016)

EXPERIENCE:
January 2014

Reporting to the EVP for all Products and Solutions globally, my responsibilities
includes but not limited to all product, solutions and field marketing globally
(AMERICAS, EU (FR/BNL), GEMEA, LATAM, and APAC), corporate marketing,
lead and demand generation, marketing operations, research and analytics,
analyst relations, PR/AR, digital/ social marketing
Developed new brand strategy and executed PR/AR plan as well as executive
communication
Served as corporate spokesman to the press and partnered with investor
relations on press releases and quarterly/ regular reports
Developed and led the implementation of Axway's current global marketing
plan. Increased marketing contribution to revenue from 14% to 18% - on
budget and on time
Overhauled the marketing mix to give more emphasis to digital and social
techniques while maintaining effective traditional methods and lowering
overall spend by 15%
Realigned the organization to execute new digital business strategy
incorporating Axways APIs & mobile offerings
Created and implemented a new prescriptive digital, social and web-centric
plan to align all 5 regions on the same strategy & GTM processes where
applicable
Developed the idea for and implemented a new series of prospecting and
customer events designed to drive new logo attainment within CIOs, CTOs,
CDO, and COO communities
Conceived and led the development of a new sales/ technical enablement for
sales, presales and partners to be effective in communicating the new Axway
digital business story and messaging
Presented strategies, direction and accomplishments at corporate and
customer meetings

XEROX CORPORATION
Norwalk, CT
1

To August 2015
(11/2014 to 08/15)

SVP, Global Head of Marketing and Communications, LEO

Reporting to the President of the Large Enterprise Operations, I had global

responsibility of all WW marketing functions for the Large Enterprise business;
including software and services marketing, product and content marketing,
analyst relations, customer marketing, advisory councils and overall responsibility
for all PR and internal/ external and executive communications (over 65
individuals). In 1H15, I Implemented in-depth and better quality thought
leadership with higher mix of in-bound and social marketing programs targeting
the ideal personas in our demand gen campaigns. This dramatically increased our
open and click-through rates and have led to higher win rates (over 50%) and
renewal rates (90%)
Responsible for partner and end-user customer experience (CX) metrics tracking
and reporting and business value assessment. (including NPS research, analysis,
scoring and complaint handling)
Primary spokesperson to all industry analysts, press and media relation personnel

SVP, Global Document Outsourcing, LEO (1/2014 to 11/14)

Reporting to the President of the Large Enterprise Operations, I had overall

responsibility of the Global Document Outsourcing Business over 350 individuals
and 3.4B in revenues. Drove revenue growth and cost reduction in the managed
service business across the globe and repositioned investments in key growth
areas. This included SW & Services offering development, deployment and
delivery. Also, overall responsibility for a newly acquired analytics and big data
company (Newfield IT), marketing, Alliances, Fuji Xerox Business development.
Oversaw workforce reduction efforts in key geographies and reposition workforce
buildup in lower cost geographies.
Diversity & Inclusion: Consulted with HR & Talent leadership in developing a plan
for improving recruitment, hiring and promotion of diverse talent across all levels
of the company.

EXPERIENCE:
HEWLETT PACKARD COMPANY
September 2009 Palo Alto, CA
To December 2013 Director, Worldwide Marketing, Strategy and Communications;
Content Management & Workflow, LES, Printing and Personal
Systems Group, (7/2012 to 12/13)

Reporting to the VP/GM of Sales for the Workflow business; provided leadership
for a start-up business to leverage the Hiflex Web-2-Print acquisition. Incubation,
development and delivery of a growth strategy for solutions SW sales and
services portfolio; developed WW services initiatives, product marketing tactics,
GTM strategy, spending priorities, business operations and global
communications
Collaborated on the development of the Diversity & Inclusion (D&I) strategy for
the company

Director, Worldwide Strategy, Planning and Portfolio, Production and

Marketing Practice, LES, Printing and Personal Systems Group,
(12/2011 to 7/2012)

Reporting to the VP/GM of Sales for the Production Workflow business. Integrated newly acquired cloudbased SW while providing mobile and anytime access to online repository accelerating the paper to
digital transformation
Incubate and launch mobility features into our cloud-based offering to transform
the Managed Services suite beyond the office into marketing & production spaces
Analyzed competitive information and developed successful positioning and
analytics to identify key new market opportunities to grow both top line revenue
and bottom line profit

Email: dixon2dixon@gmail.com
Mobile: 704-724-8988

LinkedIn: https://www.linkedin.com/in/dondixon
https://twitter.com/don2dixon

Director, Worldwide Strategy & Planning, Managed Enterprise

Solution, (6/2010 to 12/2011)
Director, Business Development, Canon Alliance MES Americas
(9/2009 6/2010)

Direct reporting to the VP of Strategy & Planning and dotted-line reporting to the
SVP of the Managed Service business for a core team of over 24 individuals.
Developed strategies to transform the Managed Enterprise Solution GBU beyond
the office Managed Document Service product portfolio into a true services-led
portfolio
Provided competitive analysis and analytics to identify attractive new market
opportunities to pursue and penetrate
Directed the development fact-based research and analysis that fed into the M&A
process to assist in determining the best targets for acquisition and integration
into HP Managed Print Services portfolio

EXPERIENCE:
GARTNER Inc. (IT Research and Advisory Services)
September 1999 Stamford, CT
To September 2009
Research Director & Imaging and Printing Research Community
Chair - 2007 to 2009
Principal Analyst 2003 2007, Senior Analyst 1999 - 2003
Responsibilities Include:

Developed & Implemented research requirements and deliverables for Gartners

WW imaging and printing research organization (18 individuals)
Creation of customized paid research advisory services for Gartner clients in the
Imaging & printing industry on IT trends, threats, priorities, growth strategies,
marketing and distribution tactics, positioning and alliances. Top revenue and CED
producing analyst for over 4 years.
Delivered actionable research and presentations directly to technology provider &
end-users
Served as lead analyst for key accounts (Xerox, Ricoh, Canon, HP, Lexmark etc.),
to Identify advisory services opportunities to improve strategies and effectiveness
of said companies
Presented research findings and analysis at international and domestic
conferences/ events
Participated in the vanguard development the Gartner Magic Quadrant for the
Imaging and Printing technology provider marketplace

May 1995
RICOH CORPORATION
To September 1999West Caldwell, NJ
Group Manager
CURRICULUM / INSTRUCTIONAL DEVELOPMENT & TRAINING CENTER
(12/96)
Responsibilities Included:

Directed the development and distribution of all curricula for Ricohs entire line of
Imaging products: printers, copiers, facsimile, duplicators, wide format, scanners
and MFPs
Determined the design, method of implementation and instructional model for a
given product, given its marketing plan, scope, dealer cost, product life cycle and
sales forecast
Supervised the day to day activities of the Training Center staff and Curriculum
Development team, which ranged from academic and career development to
equipment inventory and budget management

Training Center Manager

TRAINING & DEVELOPMENT - Eastern Training Center (5/95)
Email: dixon2dixon@gmail.com
Mobile: 704-724-8988

LinkedIn: https://www.linkedin.com/in/dondixon
https://twitter.com/don2dixon

Responsibilities Included:

October 1986
To April 1995

Managed the Technical Training & Development Department to provide support

programs and instruction to the internal Ricoh Customer Service Groups, Ricoh
Dealers, OEM, VAR, VAD, SI, subs and direct channels (including Savin, Gestetner
and Lanier) - 18 individuals.
Directed all product launch activities and program development for new products
through interaction with the Marketing/ Sales/ Engineering groups

CANON U.S.A. INC.

Lake Success, NY
Group Leader
OFFICE EQUIPMENT DIVISION (4/93)
Responsibilities Included:

Developed
and
conducted
highly
technical
training
programs
on
telecommunication theory and practice. This included but was not limited to
facsimile,
data-com
and
tele-com
theory
impacting
the
Canon
telecommunications product business (G3/G4 Facsimile). Also produced reports to
explain technical solutions and their application to the HQ departments and field.

CANON U.S.A. INC.

Jericho, NY
Training Supervisor
FACSIMILE TRAINING (10/86)
Responsibilities Included:

June 1985 to
November 1986

RICOH CORPORATION
West Caldwell, NJ
Customer Service Representative
Responsibilities Included:

June 1982
To May 1985

Overall responsibility for the technical training department and staff in US and
Canada
Served as the primary interface with Canon Japan and managed the development
of all training materials in support of product launch
Developed and implemented training policies/ procedures for staff & programs
nationwide
Conducted Train-the-Trainer classes for Instructors on new products and
technology

Utilized technical, communication, customer service and management skills to

resolve customer product issues and concerns. Performed technical analysis and
preventative maintenance on telecommunications and imaging products at
customer locations, utilizing technical and customer service techniques as well as
administrative reporting practices.

UNITED STATES AIR FORCE

San Antonio TX; Aurora, Co.; Upper Heyford, England UK
INTEGRATED AVIONICS MANUAL TEST STATION AND
COMPONENT SPECIALIST (F/FB 111)
Responsibilities Included:

Analyzed and repaired integrated avionics equipment (Flight Data Recorder/

Central Air Data Computer Black Box systems). Also, Inspected, modified and
certified air-to-air/ air-to-ground communication and navigation systems
according to technical orders utilizing specialized precision measurement devices.

EDUCATION:
Graduate: The University of Wisconsin- Madison (Graduate
School of Business), Madison WI
2-year Executive Management Certificate, Management Series
Email: dixon2dixon@gmail.com
Mobile: 704-724-8988

LinkedIn: https://www.linkedin.com/in/dondixon
https://twitter.com/don2dixon

Graduate: Manhattanville College, Purchase NY

BS degree in Management (Magna Cum Laude)
Graduate: The United States Air Force School of Avionics, Aurora
Colorado

VOLUNTEER:

Integrated avionics: central air data computer (CADC), flight & voice
data recorder (black-box), air to air & air to ground communications
and navigation systems etc.

Union Academy Public Charter Schools, Monroe NC

Board member 2008 2013
Board Chairman: 2009 2013
Union Academy Foundation (fund raising arm of the school)
Board member 2008 2013

REFERENCES:

Mr. John Kennedy Chief Marketing & Communications Officer - Xerox Corp./
john.kennedy2@xerox.com
Mrs. Jeanine Banks EVP, Global Products & Services Axway Software/
Jeanine_banks@yahoo.com
Mr. Andrew Johnson IT Research MVP Gartner Inc. 203-522-0663/
andrew.johnson@gartner.com
Mr. Michael Kucharski VP/GM Enterprise SW at HP 585-967-4703/
mike.kucharski@hp.com
Mr. Pete Basiliere Research Vice President Gartner 603-361-6040/ NHRef@me.com

Email: dixon2dixon@gmail.com
Mobile: 704-724-8988

LinkedIn: https://www.linkedin.com/in/dondixon
https://twitter.com/don2dixon