Seacology is a nonprofit charity headquartered in Berkeley, California, that focuses on preserving

island ecosystems and cultures. It originated with the work of ethnobotanist Paul Alan Cox in the village
of Falealupo inSamoa. When the villagers were being pressured to sell logging rights to their rainforest in
1988 to build a new school, Cox and his wife offered to help secure funds in return for an agreement with
the villagers to protect their forest. Cox and the village chief, Fuiono Senio (both pictured), later received
the Goldman Environmental Prize for their efforts. As demand increased for similar projects on other
islands, Cox, along with Bill Marr and Ken Murdock, founded Seacology in 1991. By 2016, the nonprofit
had initiated 200 projects globally, helping to preserve 1,116 square miles (2,890 km2) of marine habitat and
946.7 square miles (2,452 km2) of terrestrial habitat. The organization fosters ecotourism, and has helped
raise emergency funds following destructive tsunamis. It was featured in the music video "What About
Now" by the American rock band Daughtry. (Full article...)
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