II

O2O

BDCC

C4 SCRM

Business Driven Communication Consultancy

( BDCC) !

Social CRM -

8 SCRM

11

O2O

SCRM

SCRM -
12
- O2O
14

15

SCRM

16

MSL GROUP C4 SCRM

BI

PC

CNNIC
2014 6
5.27 2013 2699

2013 81.0% 83.4%
PC

Social CRM -

CRM

CRM

CRM

Social CRM

A
A

2.

--

Social CRMCRM

SCRM
Social CRM

1.

3.

SCRM

Social CRM

SCRM

Social CRM

APP

299

ID

NFC

APP

300

10

SKU

SCRM

1000

11

O2O

ONLINE ENGAGEMENT

Verification & Write-offs

Communication

Interaction

Behavior Tracking

Data Analysis

DATA STATISTICS
& ANALYSIS

Online and Offline Data Integration

Automatic Grouping and Push

Messaging

CRM Based Seamless

O2O Solution

Any Access Point

O2O TRIGGER

Differentiation with Accuracy

Trigger by Authentication

OFFLINE TRACKING

Closed-loop Tracking

Differentiation with Accuracy

Multi-channel Results Tracking

Online Promotion, Offline Write-offs

Sharing
on
Any Point

12

CRM
SCRMO2O

O2O

O2O

O2O

SCRM
-
O2O

O2O

O2O
Online to OfflineOffline to
Online

SCRM

SCRM

13

CRM

SCRM

CRM

SCRM

6.0

POS

SCRM

POS

14

1.

MAYBE

YES

NO

2.

POS

POS

SCRM
O2O

- O2O
O2O

xxx

15

SCRM

ITPOS

SCRM

SCRM

SCRMSCRMSCRM
SCRMIT

16

MSLGROUP C SCRM

C4
C4Connection Conversation Conversion - Creation

C4
SCRMSCRM
SCRM

MSLGROUPC4
SCRM

MSLGROUPC4
QQ

C4
C4

/
/RSVP
OA
ERP/OA

17

Customized
Development

Interaction

Identification

Media Relations

Internal

Management Solution

Management Solution

O2O Solution

for
Social CRM

Management Solution

Online Service

Communications

C 4 Solution

Client Relations

Group
Management

User Behavior
Tracking

Behavior
Analysis

Existing

System Docking

Dealer

Management Solution

Push
Messaging

Notes

20

1003500

25

2013The Holmes ReportCampaign

Asia2012

12700
Luminous Experiential1994
4
200The Holmes Report

www.mslgroup.cn @ @

21


201410
Copyright@MSLGROUP China

For more information, contact:

DEREK DONG ()
Enson Hu ()
Phoebe Li ()

E. Derek.dong@mslgroup.com

T. +86-10-8573 0650

E. Enson.Hu@mslgroup.com

T. +86-10-8573 0588

E. Phoebe.Li@mslgroup.com

T. +86-10-8573 0581

@ @