A

Presentation
ON
Nokia: The Brand and its Future in India

By

SAMEER AGGARWAL
MBA: 2nd semester
(2009-2011)
SIDDHARTH INSTITUTE OF MODERN MANAGEMENT
 N o kia sta rte d
its
In d ia o p e ra tio n s in 1 9 9 5

In d ia h o ld s th e d istin ctio n
o f b e in g th e se co n d
la rg e st m a rke t
fo r th e co m p a n y g lo b a lly
HISTORY OF NOKIA
 Nokia is a Finland based company, incorporated in 1967.


 Nokia started of as a pulp, rubber and cable manufacturing

company to a major manufacturer of mobile devices.

 It’s the leading manufacturer of mobile devices.


 Nokia offers a wide range of mobile devices with the

experience in music, video, imaging, gaming and a lot
more.


 It also provides the services for network operators.



 Company recorded revenues of 41,121 Million € in 2007

about 20.3 % increase from 2006.
NOKIA STRATEGY
Expand Mobile Voice


Drive Consumer Multimedia



Bring Extended Mobility to Enterprise

WHY NOKIA IS ON TOP?
Bold Strategic Intent
Innovation Through Value Chain
Flat Organization
Global R & D Networks
Customer Focus
NOKIA IN INDIA
Nokia started its operations in India in 1995.
Nokia merged with Siemens including
handsets and network infrastructure.
In 2004, it was chosen for ‘the most respected
consumer durables company’ by Business
world.
In 2005, Nokia was recognized as the ‘Brand
of The Year’ by the CII for being most
preferred by the customers.
 Saare First phone
First mobile Jahaan Se with Hindi
phone call Acchha, first menu
Indian (Nokia
ringtone 3210)

1995 1998
2000

First Made Saral Mobile

First Camera
for India Sandesh, Hindi
phone (Nokia
phone, SMS on a wide
7650)
Nokia 1100 range of Nokia
phones
2003
2002 2004

Local UI in Nokia First

additional manufacturing vernacular
local plant in news
language Chennai portal

2005 2007
2006
Strategy
Winning Rural market
Started rural van project, 2 years
back
Showcase solutions, use of mobile
technology
Nine regional language support
Nokia life tools - Agriculture,
Education
Tie ups with various organizations
 * MSAMB
 * Reuters market light
 * Madison research
 * Various NGO’s
COMPETITORS OF NOKIA

Great quality music Most trusted brand in

-Walkman series Superior display cellular phone
quality communication
Superb Picture
quality Costly High end internal
-Cyber shot Features.
Less durable
Product lacks
innovation
 Market Share
60

50

40

30

20

10

0
Nokia LG others
 Industry
Outlook
3 - 5 years In
India

 Number of high-end mobile phone users will grow five times in the next
three years

 Size of the handset market in India will increase to 150 million in
2010-11 from 130 million last fiscal

 Size of data service-enabled phones have touched 25 million in three
years from five million in 2008-09

 Demand for feature-rich handsets selling at a price range of Rs 5,000
to Rs 12,000 will continue to grow


SWOT ANALYSIS
STRENGHTS WEAKNESS
The Leader in the Industry Heavy in weight ( Most Models ).
A very strong R&D Unit. Expensive than other competitors.

Strong Financial Backing. Big in Size ( Difficult Handling )

Great features of Nokia Handsets.

Strong Customers Relation.

OPPOPTUNITIES THREATS
Targeting right customers at right time. Strong Competition.
Increase their presence in the CDMA market. Saturation in Current Market

Entering in the 3G market. Challenges of Continuous Technological

Can increase their Growth rate by reducing Development.

their profit ratio.
Tax Reduction
CONCLUSION
It is providing huge variety of services to all
class of people.
Nokia is the most preferred brand among all
the companies because of:-
Ø Wide Range of mobile handsets
Ø Price that suits to all category of people
Ø Customer satisfaction
Ø After sale service
Ø Market position
Ø Features

 a n k
 Th

o u …
Y