Professional Documents
Culture Documents
IAB Poland - Zugara Augmented Reality Presentation
IAB Poland - Zugara Augmented Reality Presentation
• About Zugara
• What Is Augmented Reality
• Webcam Social Shopper
Demo
• The Future Of Augmented
Reality Online
• Augmented Reality Statistics
• The Keys To Success With
Augmented Reality
ABOUT ZUGARA
Dzień Dobry…
WE ARE ZUGARA
Snapshot: We’re an interactive marketing agency with a passion for emerging
media and technologies
Services: Interactive Video, Social Media Marketing, Mobile Marketing,
Website/Application Development
Expertise: Augmented Reality; Gen X and Gen Y Demographics
Founded: 2001
Location: Los Angeles / New York
Web: www.zugara.com
Blog: www.weareorganizedchaos.com
Facebook: www.facebook.com/zugara
YouTube: www.youtube.com/zugara
Twitter: www.twitter.com/zugara
www.zugara.com 3
ABOUT ZUGARA
ZugAR
Active Member of Augmented Reality
Marker & Manager
the Augmented Technology
Reality Consortium
• www.arconsortium.org/
Development of Flash-
based Augmented
ZugMO
Reality Technologies and Motion Capture
Software Development Technology
Kits (“SDKs”)
Manage the
Facebook
Augmented Reality
Community
ZugSTAR
Streaming
www.facebook.com/augmentedreality Augmented Reality
www.zugara.com 4
ABOUT ZUGARA
ZugSTAR
Streaming Augmented
Reality
www.zugara.com 5
What Is
Augmented
Reality
www.zugara.com 6
WHAT IS AUGMENTED REALITY
WHAT IS…
AUGMENTED REALITY
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WHAT IS AUGMENTED REALITY
THE FUTURE OF
INFORMATION INTERACTION
VIEW INTERACT
ACCESS
www.zugara.com 8
WHAT IS AUGMENTED REALITY
SCIENCE FICTION
IMAGINATION…
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WHAT IS AUGMENTED REALITY
BECOMES
REALITY…
www.zugara.com 10
WHAT IS AUGMENTED REALITY
RIGHT BEFORE
YOUR EYES….
www.zugara.com 11
Webcam
Social
Shopper
Demo
www.zugara.com 12
The Future
Of
Augmented
Reality
Online
www.zugara.com 13
WHAT IS AUGMENTED REALITY
Consumer
Packaged Goods Government
Automotive Travel Manufacturing
www.zugara.com 14
WHAT IS AUGMENTED REALITY
AS WILL MAJOR
MARKETING AND ADVERTISING CHANNELS
www.zugara.com 15
THE FUTURE OF AUGMENTED REALITY ONLINE
www.zugara.com 16
THE FUTURE OF AUGMENTED REALITY ONLINE
www.zugara.com 17
THE FUTURE OF AUGMENTED REALITY ONLINE
FLARToolkit Will
Become Standard For
Augmented Reality
Online
Flash Player 10.1 Will
Support Greater Graphic
FLARToolkit Works In Flash
Processing To Speed Up
(No Additional Plug-in)
Draw Time In Flash –
Papervision 3D
*Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand.
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Augmented
Reality
Statistics
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AUGMENTED REALITY STATISTICS
Handheld platforms will transform the Augmented Reality ecosystem, with revenue
associated with Augmented Reality growing from about $6 million in 2008 to more than
$350 million in 2014.
(ABI Research study “Augmented Reality: Adding Information to Our View of the World”)
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AUGMENTED REALITY STATISTICS
Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015,
growing in response to decreases in unit costs and increases.
(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)
www.zugara.com 21
AUGMENTED REALITY STATISTICS
As of last March 2009, 40% of Facebook Video Uploads were via Webcam
(Businessweek – Facebook Grows As A Video Platform)
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AUGMENTED REALITY STATISTICS
Average Time % Of Unique Repeat
Unique Visitors Visitors
Spent On Site
11,672 25%
4 min 36 sec
% Of Unique Visitors
% Of Unique Visitors
That Logged Into
That Had Webcams*
Facebook
11% 80%
*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular
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AUGMENTED REALITY STATISTICS
Would you view an online Augmented Reality experience if it required you to download and
install an Internet Browser plug-in other than Flash? (256 Votes)
www.zugara.com 24
AUGMENTED REALITY STATISTICS
Do you have a webcam on any of your computers, or do you plan to have one within 6
months? (307 Votes)
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The Keys To
Success With
Augmented
Reality
www.zugara.com 26
#1
Augmented
Reality Based
On Utility
www.zugara.com 27
#2 Social
Media
Integration
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#3 Long Term
Gain vs.
Short Term
Fame
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Dziękuję!
www.zugara.com